Business Details
10 Years
experience
Custom Hair & Makeup Services in Asbury Park
Lock & Shade is a full-service salon, collective art space, and education center established in 2016 in Asbury Park, NJ. Our team of skilled artists specializes in custom hair and makeup services, utilizing the latest techniques to create personalized looks that celebrate individuality. We prioritize self-expression and confidence, offering a welcoming environment that aligns with our feminist, female-owned values.As a third-party certified 99% sustainable business, we integrate eco-friendly practices while supporting local art, activism, and progressive causes like LGBTQ and women's rights. Our commitment to inclusivity, gender-neutral pricing, and community engagement has made us a trusted destination for clients seeking both beauty and purpose-driven service.
Services
Hair Coloring
Haircuts
Bridal Makeup
Extensions
Keratin Treatments
Fashion Color
Color Correction
Event Styling
Virtual Consultations
Quiet Appointments
Details
- Year established: 2016
Highlights and features
- We offer 100% gender-neutral pricing and services.
- Our team includes award-winning artists with specialized bridal expertise.
- We prioritize eco-friendly practices and 99% sustainable operations.
- We support local LGBTQ and women's rights initiatives.
- We provide complimentary bridal coordination and virtual consultations.
Associations and certifications
- 99% Sustainable Business (Third-Party Certified)
What people say
BEST in the biz
Feeling fabulous
Inclusive environment
Talented stylists
Empowering experience
Services
Custom Hair Coloring
Our artists create personalized hair color solutions using the latest techniques, from single-process treatments to complex fashion colors. Each session includes a consultation to align with your vision, with options for glazes, highlights, and color corrections. Services range from 1 to 5 hours based on complexity.
Bridal Hair & Makeup
We specialize in stress-free bridal beauty with a complimentary coordinator to manage timelines and trials. Services include on-location or in-salon appointments, with a focus on maintaining your unique style while ensuring photo-ready results for destination or local weddings.
Keratin Treatments
Our keratin treatments reduce frizz and enhance hair texture over 2-3 hours, using formaldehyde-free products. The service includes a blowout and flat iron styling, ideal for clients seeking long-lasting smoothness and manageability for various hair types.
Virtual Consultations
Complimentary virtual consultations help match clients with the right artist through our online form. This 30-minute session guides service selection, pricing estimates, and preparation for complex services like color corrections or bridal appointments.
Quiet Appointments
Designed for clients preferring minimal conversation due to anxiety or sensory needs, these appointments maintain full consultation quality while honoring your preference for silence during services like haircuts or styling sessions.
People
Blaise
Owner + Creative Director
Blaise founded Lock & Shade to merge artistic hair services with community activism. With over a decade of salon experience, they lead a team committed to sustainability, inclusivity, and elevating Asbury Park's creative scene through partnerships and eco-conscious practices.
Molly
Salon Leader
Molly oversees daily operations while maintaining her role as a senior stylist. Her expertise in advanced cuts and color corrections ensures both client satisfaction and team cohesion, reflecting her 8 years of experience in high-end salon environments.
Chelsea
Artist
Chelsea specializes in bold fashion colors and creative cuts, bringing a punk-inspired aesthetic to her work. Her portfolio highlights transformative styles for clients seeking edgy, non-traditional looks, supported by 5 years of specialized training in avant-garde hair artistry.
Bianca
Support Team
Bianca manages front-desk operations and client relations, ensuring seamless booking experiences. Her background in customer service and passion for inclusive beauty practices make her a key liaison between artists and the diverse clientele of Asbury Park.
Questions
What makes Lock & Shade different from other salons?
We combine artistic expertise with feminist values, offering gender-neutral pricing, eco-friendly products, and a commitment to local community initiatives in a judgment-free environment.
Do you offer bridal services outside the salon?
Yes, our bridal team provides on-location services for weddings anywhere, including destination events, with full coordination support from consultation to the big day.
How do pricing consultations work?
We charge by the hour for customized services. Virtual consultations help estimate costs based on your specific needs, with final pricing determined during your appointment.
Are there cancellation policies?
We require 48-hour notice for cancellations. Late cancellations incur a 50% fee, while no-shows are charged 100% of the service cost to protect our artists' schedules.
Do you accommodate clients with sensory sensitivities?
Yes, we offer 'quiet appointments' for clients who prefer minimal conversation during services, ensuring a comfortable experience tailored to individual needs.
What sustainability practices do you follow?
We're third-party certified as 99% sustainable, using eco-friendly products like R&CO BLEU that plant trees per purchase and maintain gender-neutral, waste-reducing operations.
Reviews (5)
Elle Howley
Jan 05, 2022
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An incredible, inclusive, sustainable salon!
Theres talent and goodness everywhere you turn at Lock & Shade. From Biancas dedicated, professional ownership, to the fantastic Blaise welcoming you in, to the ARTISTS that make you look as glamorous on the outside as you should always feel - there isnt enough praise I could give this slice of heaven in Asbury Park. Its a safe place for all humans to unleash their inner beauty. My stylist in particular, Jess, is unbelievably talented and I couldnt be happier to watch her thrive in this environment. Not only is she a brilliant colorist
Theres talent and goodness everywhere you turn at Lock & Shade. From Biancas dedicated, professional ownership, to the fantastic Blaise welcoming you in, to the ARTISTS that make you look as glamorous on the outside as you should always feel - there isnt enough praise I could give this slice of heaven in Asbury Park. Its a safe place for all humans to unleash their inner beauty. My stylist in particular, Jess, is unbelievably talented and I couldnt be happier to watch her thrive in this environment. Not only is she a brilliant colorist
Jenna Murphy
Dec 20, 2021
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Okay...I have found my DREAM SALON!!! I would give them 100 stars if I could. The team at Lock & Shade is ultra inclusive, welcoming, and their talent is unparalleled (not to mention, they are generally just *the* greatest humans.) Repeatedly, all the artists here leave me totally floored special shout-outs to Fallon, Molly, Bianca, and Kristina!! I feel comfortable being my true self, speaking openly about my hair needs, and am confident I will always leave SO happy with the end-result (understatement of the year.) Just make that appointment already, you'll thank the hair goddesses above that
Michelle Ebeid
Dec 13, 2021
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I absolutely loved this salon from the moment I walked in the door! There is a beautiful courtyard also attached to the salon that is so peaceful. My stylist Gina was so attentive and kind, and I have never left a salon with my hair looking so stunning!! Everybody there was a pleasure! I cannot wait to go back again! Thank you Lock N Shade! Thank you Gina! You have a forever client with me!
Sydney Arillo
Nov 25, 2021
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Everytime Ive been to Lock & Shade has always been an amazing experience - Ive always left there feeling heard, confident, and beautiful! A few years ago I saw Nadja and got some amazing bangs. More recently Ive been getting color & styling by Fallon who is the sweetest and always listens to my ideas and creates something even more awesome than I could have ever hoped for! I also have had my hair cut a few times by Deanna who was amazing, friendly, and did exactly what I was looking for. The vibes & space are incredible and the people who work there are talented artists & amazing humans
Lauren Donovan
Nov 24, 2021
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After a few back to back disappointments with hair salons in North Jersey (where I live), I had been searching for a cool salon that understood how to cut and style cool hair for ages I found it in Lock and Shade. A perfect compliment to the Asbury neighborhood the staff are friendly, cool, and professional and the salon itself is gorgeous. I literally live 1.5 hours away and made the trip with high hopes Lock and Shade exceeded my expectations, and I will most definitely be back.
