Business Details
38 Years
experience
Elevate Everyday Living with Sequoia's Apartment Communities
Founded in 1988, we are a privately held property management company with over 400 team members serving 16,000 homes across five Western states. Our vertically integrated approach combines regional leadership expertise with 35 years of industry experience in stabilizing occupancy and enhancing property value through innovative strategies. We distinguish ourselves through core values including proactive responsiveness, ethical practices, and community-building initiatives that have earned multiple employer of choice awards.Our service guarantees and resident perks programs demonstrate our commitment to operational excellence while maintaining hands-on management through 11 specialized corporate departments. With 9x recognition as The Oregonian's Top Workplace and 3x Fortune Best Workplace certifications, we combine personalized service with measurable results for investors, residents, and team members.
Services
Apartment Management
Property Management
Resident Perks Programs
Investor Partnerships
Community Development
Details
- Year established: 1988
Highlights and features
- 35+ years of multifamily housing industry experience with regional expertise
- Award-winning workplace with 9x Oregonian Top Workplace recognition
- People-first approach prioritizing residents, team members, and investors
- Vertically integrated operations with 11 specialized corporate departments
- Proven strategies delivering consistent net operating income growth
What people say
Award-winning workplace
Positive environment
Community focus
Supportive team
Employee growth
Services
Apartment Management
Our comprehensive apartment management services combine regional expertise with corporate-level resources to maximize property performance. Through hands-on leadership and innovative strategies, we deliver occupancy stabilization, value enhancement, and exceptional resident experiences across diverse market segments.
Investor Partnerships
We create mutually beneficial investor partnerships by aligning ownership goals with operational excellence. Our vertically integrated structure and proven track record deliver consistent net operating income growth while maintaining property value through strategic management approaches.
Resident Perks Programs
Our resident-centric programs include exclusive amenities like flex rent options, service guarantees, and community-building initiatives. These carefully designed perks enhance everyday living while fostering lasting resident satisfaction through practical, value-added services.
Community Development
We implement community development strategies that create thriving residential environments. Through resident engagement programs, local partnerships, and purpose-driven initiatives, we cultivate vibrant communities that extend beyond physical property boundaries.
Property Maintenance
Our maintenance services ensure optimal property condition through proactive upkeep and responsive service guarantees. Backed by specialized teams and comprehensive procedures, we maintain high operational standards that protect asset value and enhance resident satisfaction.
People
Bill Brooks
President and Chief Executive Officer
With 40 years of industry experience, Bill leads Sequoia's strategic direction, focusing on people-first practices that drive sustainable growth and community development through operational excellence.
Melinda Pedersen
Chief Financial Officer
Overseeing 30 years of financial strategy development, Melinda manages accounting, budgeting, and investor relations while maintaining Sequoia's financial stability and growth trajectory.
Rita Crawford
Executive Vice President
With a decade of operational leadership, Rita drives growth initiatives and team development, aligning strategies with ownership goals to ensure long-term organizational success.
Tammy Georgantes
VP of CX & Business Development
Leading customer experience and business development, Tammy focuses on operational efficiency and resident satisfaction through technology integration and strategic partnerships.
Carrie Caudill
VP of Asset Preservation
With 15 years of portfolio management experience, Carrie protects asset value through risk management and value-add improvements while maintaining operational efficiency.
Questions
What makes Sequoia different from other property management companies?
Our people-first approach, regional expertise, and vertically integrated structure combine with industry-leading resident perks to create exceptional value for investors and residents.
In which states do you operate?
We manage properties across five Western states: California, Colorado, Nevada, Oregon, and Washington.
What types of properties do you manage?
We handle diverse multifamily properties including urban, suburban, mixed-use, affordable, senior, and student housing communities.
How do you support resident satisfaction?
Through our 30-Day Move-in Guarantee, service guarantees, resident perks programs, and community-building initiatives designed to elevate everyday living experiences.
What sustainability initiatives do you offer?
Our purpose-driven programs include four paid volunteer days per employee and regional community support initiatives focused on local nonprofits and environmental causes.
Videos
Reviews (4)
Scott Johnson
Jan 14, 2022
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Leak in lobby has been going on for a year, elevators in lobby have been broken for nearly a year, hot water only just got restored after months of hit or miss availability, security at the building is a joke several doors not secure at all! Office staff is oblivious, incompetent and corporate doesnt care. Awful company and a stain on our industry as a whole! The entirety of the snows this winter no one came to shovel or lay ice melt, people smoke cigarettes in the stairs at the mill all the time, the maintenance team while nice is incompetent or more likely dosent care. There are better places
Lily W.
Sep 11, 2021
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Marketing team. Please revise the bonus policy for the leasing Consultant. I have a fellow leasing Consultant who constantly comes in early to take all inquiry leads,makes appointment yet refuses to show an apartment and will still take the credit for since she was "first contact" however I'm doing all the work showing the property and working on the file. How is this fair? Can I also come in 15-30 minutes earlier than 9? Can I also refuse to do my job but still get paid? Please fix this.
Jt B.
Aug 02, 2021
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Super greedy and unethical company. They over charge you for the oldest, ugliest and most uncared for properties. No one ever gets back to you, the rates they charge are laughable compared to whats in the market. Point blank they dont care about you they just care about their wallets and increasing their profits. Think twice before renting at a sequoia property
Lesley K.
Jun 03, 2021
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I was so excited in advance to see the IBR apartment that was listed as available. I scheduled an appointment for today from 11-12. I received a confirmation email from the manager advising she would be on the tour with me. To my surprise, no one called or emailed and no one showed up for the appointment. Besides me! Seems quite unprofessional. My time was wasted and this experience did not sit well with me.
