Business Details
Your Trusted Partner for Integrated Marketing Solutions
Thread Connected Marketing Connected Marketing has been a trusted partner in marketing communications for nearly four decades. Our approach centers on connected marketing, integrating strategic counsel with measurable solutions to address both marketing and business challenges. We prioritize authenticity through custom-developed strategies that ensure relevance and resonance with target audiences. Our collaborative model leverages an in-house team of over 20 specialists, combining expertise in branding, digital technology, public relations, and crisis management. As a Certified Women-Owned Business, we practice servant leadership, focusing on employee growth to enhance client outcomes and societal impact.Our history of digital innovation, rooted in early adoption of relationship marketing, positions us at the forefront of industry evolution. We deliver results through disciplines like SEO, social media strategy, web development, and integrated communications, supported by a proven track record of award-winning campaigns. Client testimonials highlight our ability to execute comprehensive strategies across channels while maintaining strategic alignment. Our commitment to transparency and data-driven decision-making ensures clients maximize marketing ROI. With offices in Toledo, Ohio, we serve local and national clients seeking measurable, authentic brand connections.
Services
Branding Strategy
Digital Marketing
Public Relations
Social Media Management
Web Development
Marketing Automation
Crisis Management
Media Relations
Event Management
Content Marketing
Highlights and features
- We offer 40 years of experience in integrated marketing communications.
- Our in-house team of 20+ specialists provides cohesive, best-in-class solutions.
- We combine creative excellence with data-driven digital marketing strategies.
- Our certified women-owned business status reflects our commitment to diversity.
- We practice servant leadership, prioritizing employee and client growth.
Associations and certifications
- Certified Women-Owned Business
What people say
Valued partner
Do it all
Strategically
Professional execution
Measurable results
Services
Branding Strategy
We create cohesive brand identities that resonate with target audiences through strategic positioning and messaging. Our approach combines market research with creative execution to build lasting brand equity. Clients benefit from tailored strategies that align with business objectives and market demands.
Digital Marketing
Our digital marketing services optimize online presence through SEO, content marketing, and data analytics. We develop targeted campaigns that drive engagement across platforms while ensuring measurable ROI. Expertise includes social media management and web development for enhanced digital performance.
Public Relations
We craft compelling narratives and manage media relations to enhance brand reputation. Services include crisis communication, press release distribution, and spokesperson training. Our strategic approach ensures consistent messaging that builds trust with key stakeholders and media outlets.
Social Media Management
We develop and execute social media campaigns that foster audience engagement and brand loyalty. Our team creates platform-specific content, monitors analytics, and manages community interactions. Strategies focus on maintaining brand consistency while adapting to evolving digital trends.
Web Development
We build responsive, user-friendly websites that align with brand objectives and marketing goals. Services include strategic planning, UI/UX design, and technical development. Our solutions prioritize functionality, accessibility, and integration with broader digital marketing initiatives.
People
Judy McFarland
President & CEO
Judy combines corporate executive experience with entrepreneurial insight to lead strategic vision. Her leadership fosters engaged teams through perspective-driven problem-solving, aligning organizational goals with client needs while maintaining industry innovation.
Joe Sharp
Founder/COO
As founder, Joe pioneered digital relationship marketing strategies. His visionary approach drives technological innovation, combining passion for discovery with execution excellence to maintain the agency's industry-leading position.
Whitney Rofkar
VP, Public Relations
Whitney specializes in strategic messaging and media relations. With experience in high-profile campaigns, she helps clients navigate complex communications challenges while building relationships with key opinion leaders and media contacts.
Christine Kilman
Vice President
Christine brings 20+ years of client strategy experience. She focuses on understanding business nuances to deliver proactive solutions, combining relationship-building with data-driven insights to drive client growth and marketing effectiveness.
James Clark Rush
Vice President
Jim leads client acquisition with global advertising expertise. His background includes award-winning campaign development and agency growth leadership. He specializes in strategic client retention and cross-industry marketing solutions.
Questions
What marketing services do you offer?
We provide integrated services including branding, digital marketing, public relations, social media strategy, web development, and marketing automation tailored to client business goals.
How do you measure marketing success?
We use analytics to track website traffic, conversion rates, engagement metrics, and ROI, ensuring strategies deliver measurable business outcomes aligned with client objectives.
What industries do you work with?
We serve diverse sectors including healthcare, education, finance, and manufacturing, adapting strategies to meet specific industry challenges and market demands.
How do you develop marketing strategies?
We combine market research, client goals, and data analytics to create customized plans that integrate traditional and digital approaches for comprehensive brand solutions.
Are you a certified women-owned business?
Yes, we are a Certified Women-Owned Business committed to diversity and servant leadership principles that benefit both clients and community.
