Business Details
Your Trusted Boat Dealer in Alabama
Russell Marine has been Alabama's premier marine leader for over six decades, serving boaters on Lake Martin with unmatched expertise and dedication. As part of Russell Lands, we operate two boat dealerships and four full-service marinas strategically located across Lake Martin and Smith Lake. Our team of factory-certified technicians provides superior sales, service, and maintenance for new and pre-owned boats, personal watercraft, and off-road vehicles. With a commitment to excellence established by the Marine Industry Certified Dealership Program, we ensure every customer receives transparent pricing, thorough product education, and reliable warranties. Our state-of-the-art 150,000 sq. ft. facility in Alexander City offers the largest selection of marine products in the Southeast, including top brands like Sea Ray, Nautique, and BRP Sea-Doo.From boat rentals and charters to parts and accessories, our comprehensive services cater to both seasoned boaters and newcomers. We maintain rigorous quality standards through regular equipment inspections and customer feedback mechanisms. Our Aqua Charters & Adventures division provides expert-led watersports instruction and boat charters for visitors and residents alike. With convenient 24/7 self-service fuel options and flexible rental policies, we strive to make every boating experience seamless and enjoyable. Our dedicated staff prioritizes personalized service, as evidenced by numerous customer testimonials praising our knowledgeable team members. We continuously invest in facility upgrades and staff training to maintain our position as Alabama's largest boat dealer and a trusted industry authority.
Services
Boat Sales
PWC Rentals
Marine Service
Parts Supply
Off-Road Vehicles
Boat Storage
Watersports Charters
Shrink Wrapping
Fuel Services
Boating Classes
Highlights and features
- 60+ years serving Alabama's boating community with unmatched local expertise
- Factory-certified technicians for all major marine brands
- Largest boat selection in the Southeast under one roof
- 24/7 self-service fuel options at multiple locations
- Comprehensive service department with same-day repair capabilities
Associations and certifications
- Marine Retailers Association of the Americas
- National Marine Manufacturers Association
What people say
Stellar customer service
Knowledgeable staff
Well-maintained rentals
Quick and quality service
Top-notch team
Services
Boat Sales
Russell Marine offers the largest selection of new and pre-owned boats in the Southeast, featuring top brands like Sea Ray, Nautique, and Bass Cat. Our expert sales team provides personalized guidance through the purchasing process, including financing options and trade-in evaluations. With over 60 years of industry experience, we ensure customers find the perfect vessel for their needs, whether for fishing, watersports, or leisure cruising on Lake Martin.
Boat Rentals
Our Lake Martin marinas provide well-maintained pontoon and deck boat rentals for daily or weekly adventures. Each rental includes safety equipment, full gas tank, and Bluetooth entertainment systems. Customers can add watersports gear like tubes and wakeboards for enhanced lake experiences. With flexible pricing and 24/7 fuel access at select locations, we make spontaneous boating excursions convenient and affordable for visitors and residents alike.
Marine Service
Factory-certified technicians deliver comprehensive maintenance and repair services for all boat types and engines. From routine oil changes to complex engine overhauls, our service department prioritizes same-day turnaround when possible. We maintain detailed service records and use genuine OEM parts to preserve manufacturer warranties, ensuring optimal performance and longevity for every vessel that enters our care.
Parts Supply
Our fully stocked parts department carries essential components and accessories for all major boat brands. Knowledgeable staff quickly locate and verify compatibility for requested items, with special order options available for hard-to-find parts. Competitive pricing combined with expert technical advice ensures customers receive the correct solutions for their maintenance or upgrade projects.
Watersports Charters
Aqua Charters & Adventures offers guided boating experiences and watersports instruction on Lake Martin. Certified instructors teach safe operation techniques while customers practice docking and maneuvering in controlled environments. Charter packages include equipment rentals and personalized itineraries, making this ideal for beginners or groups seeking enhanced confidence before purchasing their own vessels.
Questions
Do I need a boating license to rent from Russell Marine?
Yes, Alabama law requires all boat operators to have a valid vessel license. We recommend completing a boating safety course before your rental.
What's included in boat rental pricing?
All rentals include safety gear, full gas tank, Bluetooth radio, and up to 12 passenger capacity. Watersports equipment rentals are available at additional costs.
Are there hidden fees for boat rentals?
No hidden fees apply. You'll only pay the listed rate plus tax, with optional charges for watersports equipment and additional fuel.
Can I bring my own food and drinks?
Yes, customers may bring their own provisions. We recommend securing items properly and cleaning up after yourselves to maintain lake cleanliness.
What's the cancellation policy?
Cancellations require 24-hour notice to avoid full charges. Weather-related cancellations receive pro-rated refunds based on unsafe conditions duration.
Do you offer boat service after hours?
Emergency service isn't available, but 24/7 self-service fuel pumps operate at select locations for urgent needs outside regular business hours.
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Reviews (3)
Rhonda Elston
Aug 17, 2019
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We enjoyed our outing but was over charged for gas. After calling to speak with someone about the charge and learning we was right you all over charged us. A nice apology would have been nice but to throw numbers at us...no ma'am. You all should be ashame. You purposely did this.
Melissa Brown
Jul 20, 2019
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We always put our boat in at this marina because the people are friendly and laid back. However it would be nice 8f there was more lighting at boat ramp and docks. Coming in at night is very difficult to so touch can load the boat on a trailer. Please address this so it will be easier to load at night. Thanks.
Scott Sawyer
Jan 10, 2019
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Best Marina on the lake! I bought my boat here (4 of them), have it serviced here and use dry storage. You won't get better service anywhere! Thank you JT and TEAM!
