Business Details
40 Years
experience
Your Trusted Advertising Partner in Birch Run, MI
Houser & Hennessee Advertising Corporation has been a trusted leader in full-service advertising solutions since 1986. Our agency combines decades of industry experience with cutting-edge technology to deliver measurable results for clients across automotive, healthcare, retail, and more than 20 other market sectors. Our team of seasoned professionals, many with over 20 years of tenure, specializes in strategic planning, creative production, and media buying that breaks through advertising clutter. We maintain a family-like work environment that fosters collaboration and innovation, with a proven track record of managing over $100 million in advertising placements.Our commitment to client success is demonstrated through our proprietary in-house technologies, including signage production systems developed through 15 years of 7-Eleven service experience. We maintain transparency through our 'servants with an opinion' philosophy, treating every client dollar as our own while providing expert consultation and execution.
Services
Marketing Strategy
Advertising Production
Video Production
Web Design
Signage Solutions
Radio Production
Jingle Creation
Print Design
Social Media Marketing
Programmatic Advertising
Details
- Year established: 1986
Highlights and features
- 39 years of proven success in advertising strategy and execution
- Full-service agency with in-house production capabilities
- Specialized co-op advertising expertise with major corporations
- Proprietary signage production technology developed through 15 years of 7-Eleven service
- Family-like team with average employee tenure of 20+ years
What people say
Creative solutions
Strategic expertise
Proven results
Long-term partnerships
Media versatility
Services
Marketing Strategy
We develop comprehensive marketing strategies that position clients for maximum message retention and brand awareness. Our approach combines traditional media with innovative techniques to break through advertising clutter. With 39 years of experience managing over $100 million in advertising placements, we create ROI-focused campaigns tailored to each client's unique business objectives.
Advertising Production
Our full-service advertising production covers TV, radio, print, and digital media. We offer in-house capabilities including broadcast-quality video production since 1986, award-winning graphic design, and original music/jingle creation. Our proprietary signage systems deliver high-impact visual solutions for both local and national campaigns across multiple industries.
Programmatic Advertising
We execute micro-targeted programmatic ad purchases daily, leveraging our early adoption of digital technologies since the transition to HD. Our expertise includes online marketing strategies, social media campaigns, and web design solutions that integrate with traditional media for comprehensive client coverage across all consumer touchpoints.
Co-op Advertising
We specialize in maximizing co-op advertising dollars from major corporations like GM, Ford, and Goodyear. Our expertise includes developing new co-op programs, following corporate guidelines, and handling complete claim submissions to ensure maximum reimbursement. This service helps clients leverage manufacturer marketing funds effectively for local campaigns.
Signage Solutions
Our proprietary signage production systems deliver high-resolution large-format printing for automotive dealerships, convenience stores, and retail locations. Developed through 15 years of 7-Eleven service experience, these solutions combine affordability with impact across both small and large-format applications to enhance brand visibility in physical spaces.
People
Cliff Houser
Founder
Advertising visionary with 35+ years experience, founded agency in 1986. Recognized by Congress as entrepreneurial role model. Built agency from local Michigan operation to national presence with over 1000 clients.
Larry Hennessee
CEO
Joined agency in 1992, became partner in 2006. Oversees daily operations and creative direction. Expanded services to include in-house production technologies. Recognized for developing agency into one-stop advertising solution provider.
Kim Gouin
Creative Director
Award-winning producer with 30+ years experience. Joined agency in 1989. Specializes in television production and client services. Promoted to Vice President in 2006. Recognized for exceptional client dedication and creative leadership.
Mike Grocholski
Art Director
Creative visionary with 20+ years as Art Director. Specializes in billboard, newspaper, and magazine design. Recognized for award-winning advertising graphics. Provides visual direction for both local and national campaigns across multiple media platforms.
Nick Fulmer
Web Director
Tech expert specializing in advanced web solutions and video pre-production. Joined agency to expand digital capabilities. Creates database-driven websites with unique functionalities that enhance client online presence and marketing effectiveness.
Questions
What advertising services do you offer?
We provide full-service advertising including TV/radio production, digital marketing, signage, web design, jingle creation, and strategic planning. Our one-stop shop approach covers all media platforms from traditional to emerging technologies.
How do you ensure advertising effectiveness?
We combine 39 years of experience with proprietary technologies and ROI-focused strategies. Our team tests advertising concepts through pilot programs, analyzes results, and replicates successful approaches across client campaigns for measurable outcomes.
Can you help with co-op advertising programs?
Yes, we specialize in maximizing co-op dollars from major corporations. We handle program development, guideline creation, and complete claim submissions to ensure maximum reimbursement for our clients' advertising investments.
What industries do you serve?
We work across 20+ industries including automotive, healthcare, retail, convenience stores, manufacturing, and education. Our diverse experience includes serving over 500 Buick dealers and national chains across 14 states.
How long have you been in business?
We've been serving clients since 1986, celebrating 39 years of advertising excellence in 2025. Our agency has placed over $100 million in advertising funds and helped more than 1000 clients achieve marketing success.
Videos
Reviews (5)
Britt Lightning
Nov 21, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
Houser & Hennessee is so much for than an advertising company. They are always quick to respond when we have any technical issues or questions, very knowledgeable, and always have ideas on ways to make our business better. Larry has been so valuable to us!
Houser & Hennessee is so much for than an advertising company. They are always quick to respond when we have any technical issues or questions, very knowledgeable, and always have ideas on ways to make our business better. Larry has been so valuable to us!
Joseph Thelen
Sep 23, 2020
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Positive:Quality
The Thelen Auto Group has done business with Houser & Hennessee for over 30 years. The Think Thelen advertising Campaign is their creative, the best creative presented of six different Advertising Agency's. Larry and his staff are always professional and their creativity is what distances them from the rest.
The Thelen Auto Group has done business with Houser & Hennessee for over 30 years. The Think Thelen advertising Campaign is their creative, the best creative presented of six different Advertising Agency's. Larry and his staff are always professional and their creativity is what distances them from the rest.
Old Fashioned Cleaning
Jan 29, 2018
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Larry helped update our website and advertise our business more. His communication has been excellent. We have enjoyed working with Larry and are looking forward to continuing working with him.
Brad Holstad
Aug 29, 2017
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My experience with House & Hennessee has always been top-notch and of utmost professionalism. The team at House & Hennessee are dynamic, prompt and follow through with their promises and work orders every time.
Julie Plassman
Jul 07, 2017
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I love the website Larry Hennessee and crew created for my business! Larry is easy to work with and full of great ideas!
