Business Details
15 Years
experience
Your Trusted North Shore Real Estate Partner
Toner Real Estate is a full-service real estate company serving the North Shore region from our base in Lynn, Massachusetts. Founded in 2011 by industry veteran Colleen Toner, we combine over two decades of collective experience with personalized service to help clients navigate residential, commercial, and investment property transactions. Our team of skilled professionals prioritizes client needs through transparent communication, market expertise, and innovative marketing strategies. We maintain rigorous industry standards through continuous education and adherence to ethical practices, ensuring clients receive accurate market analyses and strategic guidance. Our commitment to excellence is demonstrated through our track record of successful transactions exceeding $300 million in sales volume.We distinguish ourselves through community involvement, holding leadership positions in local business organizations and receiving recognition from the Office of Consumer Affairs for our service standards. Our technology-driven approach combines traditional relationship-building with modern tools like virtual tours and digital transaction management. We maintain strict quality control through internal review processes and client feedback mechanisms. Our local market specialization enables precise pricing strategies and targeted marketing campaigns. We uphold accountability through documented service level agreements and performance metrics for all transactions.
Services
Residential Sales
Commercial Sales
Investment Properties
Home Valuations
Rental Services
Property Marketing
Transaction Management
Market Analysis
Relocation Services
Luxury Homes
Details
- Year established: 2011
Highlights and features
- We offer 20+ years of combined real estate experience with personalized service approaches
- Our team provides unmatched local North Shore market knowledge and pricing insights
- We maintain 98% client satisfaction through transparent communication and ethical practices
- Our innovative marketing strategies generate 30% faster sales than regional averages
- We provide 24/7 dedicated support throughout the entire transaction process
What people say
Seamless process
Knowledgeable team
Excellent communication
Professional guidance
Timely responses
Services
Residential Sales
Our residential sales service combines market expertise with personalized marketing strategies to maximize property value. We provide professional staging guidance, targeted online exposure across major platforms, and skilled negotiation to secure optimal sale terms. Our proven process consistently delivers 15% faster closings than industry averages while maintaining full transparency throughout the transaction.
Commercial Sales
Specialized commercial real estate services address unique investment requirements for office, retail, and industrial properties. Our team offers detailed market analysis, zoning compliance guidance, and tenant representation services. We leverage extensive industry connections to connect buyers and sellers while ensuring regulatory compliance and maximizing investment returns through strategic positioning.
Investment Properties
Comprehensive investment property solutions cover acquisition analysis, rental market assessment, and portfolio diversification strategies. We provide cash flow projections, property management referrals, and 1031 exchange guidance. Our local market expertise identifies emerging growth areas and undervalued opportunities to build long-term wealth through real estate investments.
Home Valuations
Accurate home valuations utilize advanced comparative market analysis tools combined with local expertise. Our licensed professionals consider property condition, recent sales trends, and neighborhood dynamics to determine precise market positioning. This data-driven approach ensures competitive pricing that attracts qualified buyers while maximizing seller returns.
Rental Services
Full-service rental solutions cover property marketing, tenant screening, lease administration, and maintenance coordination. Our established network connects landlords with qualified tenants while ensuring regulatory compliance. We implement proactive management strategies to maintain property value and secure consistent rental income for investment properties.
People
Colleen Toner
Broker/Owner
With 20+ years of experience, Colleen founded Toner Real Estate in 2011 after establishing herself as a top-selling agent. Recognized in North Shore Real Producers Magazine and Nationwide Registries' Women of Distinction, she combines market expertise with community leadership. Her team has facilitated over $300M in sales while maintaining active roles in local charities.
Laura Gunn
Sales Agent
Laura brings corporate finance expertise and personal real estate experience to her role as senior agent. With a business administration degree and 10+ years in real estate, she specializes in residential transactions and investment properties. Her client-focused approach combines market knowledge with yoga-inspired stress management techniques for smoother transactions.
Melissa Jeffery
Sales Agent
Third-generation Lynn resident Melissa offers 20 years of real estate experience with expertise in residential and commercial properties. A former Century 21 Hughes agent, she leverages deep local connections and a professional service network to streamline transactions. Her community roots enhance her ability to match clients with ideal properties.
Toni Lynch
Sales Agent
Former hospitality industry professional Toni transitioned to real estate with Coldwell Banker training. She specializes in diverse property types from starter homes to luxury estates. Her customer service background and North Shore upbringing enable personalized service for buyers and sellers across all market segments.
Anna Budai-Louf
Operations Manager
Originally from Hungary, Anna combines international business experience with real estate expertise. As licensed agent and operations manager, she oversees team coordination and client communications. Her attention to detail ensures seamless transactions while managing seven agents and daily brokerage operations.
Questions
How do I get a free home evaluation?
Contact us through our website or call (781) 780-9054 to schedule a complimentary market analysis with a licensed agent.
What areas do you service?
We specialize in Lynn, Nahant, Swampscott, and the greater North Shore region of Massachusetts.
How quickly do homes sell through your agency?
Our average listing duration is 22 days, 30% faster than regional averages, with some properties selling within days.
Do you offer virtual tours?
Yes, we provide professional virtual tours and digital transaction management for remote real estate transactions.
What marketing channels do you use?
Our marketing includes Zillow, Trulia, social media, local newspapers, and targeted online advertising campaigns.
Are your agents available evenings and weekends?
Yes, our team offers flexible scheduling with 24/7 emergency contact options for urgent matters.
Videos
Reviews (5)
Reen Mac
Aug 27, 2021
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The team at Toner RE are AMAZING! I venture to say the selling of property was one of the most difficult properties they have ever had, and they handled it all professionally. They were very easy to work with and kept me informed every step of the way. Colleen is wonderful. Do not hesitate to use Toner Real Estate. I used Colleen to buy my house, then again to sell that house 20 years later.
Norm Cole
Aug 05, 2021
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We first contacted Colleen when we began looking for a house and she always made a point of checking in with us if she came across something she thought we might be interested in. As a result, we went with her when it came time to put our house on the market. Colleen and her staff did a remarkable job showcasing our home for sale and kept us informed every step of the way during the process. Because of her comprehensive approach, the house was under agreement within days of the first and only showing. From then until closing, she worked with us making sure the process went smoothly. It was clear
Sandra
May 25, 2021
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Colleen and her team are really outstanding. I get that there are a lot of brokers to choose from but what makes this team worth hiring is their combination of professionalism, their networks and their quick problem solving skills. Things come up in real estate all the time and my transaction was no exception but this team had a plan, moved quickly and closed the sale ON TIME. I'm convinced we would have had a significant delay with a lot more stress had I chose another agency. I'm grateful for Colleen's networking skills, Toni's compassion and dedication and Anna's focus on logistics. Do yourself
Lisa Ambrosino
Mar 21, 2021
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This is a long overdue review. Colleen and team are extremely professional and responsive . We sold a home the end of October 2020. This was a very emotional time for us . Colleen and team handled it with special care and compassion. Any problem that arose , Colleen and her team took care of it right away for us which greatly decreased our stress levels . She made selling a house seem like its such a seamless and easy process. I would highly recommend Toner real estate !
Joseph
Nov 06, 2020
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I decided to sell my home in Massachusetts a little over a year ago, and contacted Melissa Jeffery. She came over immediately and showed me comparisons in my neighborhood and got things moving very quickly. She did a lot of showings and was always present and kept me informed on offers, and advised me on which ones were good and ones that were not. My house sold pretty quickly and she handled everything. I basically only had to sign at the closing. It was the first time selling for me, and the first time buying a new home, which was in New Hampshire. She even referred me to another agent who handled
