Business Details
19 Years
experience
Branding & Creative Design Studio for Vision, Vibe & Know-How
Founded in 2007, PlanetFab Studio is a New York City-based branding and creative design studio that transforms how brands communicate and connect. Our approach centers on Vision, Vibe, and Know-How, combining strategic problem-solving with creative excellence to deliver impactful solutions. With over two decades of combined experience, our team distills brand identities, crafts cohesive messaging, and breaks through market clutter. We specialize in brand strategy, creative direction, and digital design, serving clients across fashion, hospitality, education, and technology.Our concept-first methodology ensures every design decision aligns with business goals, while our collaborative approach prioritizes client success. Recognized by industry leaders like the Art Directors Club and AIGA, we partner with ambitious brands at pivotal moments to scale, reposition, or rebrand. Our agile team of two core partners and a network of specialists delivers tailored solutions without agency jargon, focusing on clarity, creativity, and measurable results.
Services
Brand Strategy
Creative Direction
Web Design
Identity Systems
Social Campaigns
Packaging Design
Brand Audits
UX/UI Development
Key Art Creation
Positioning & Differentiation
Details
- Year established: 2007
Highlights and features
- Tailored solutions for businesses of all sizes
- Strategic creativity that delivers measurable results
- End-to-end capabilities from concept to execution
- Collaborative approach focused on client success
- Two decades of combined experience in branding and design
Associations and certifications
- Society of Publication Designers (SPD)
- American Society of Magazine Editors (ASME)
- Art Directors Club (ADC)
- American Institute of Graphic Arts (AIGA)
- DesignRush
What people say
Outstanding results
Collaborative approach
Creative solutions
Market clarity
Brand resonance
Services
Brand Strategy
We develop comprehensive brand strategies that define positioning, differentiation, and messaging frameworks. Our approach combines market analysis with creative insight to create brands that resonate across touchpoints. Clients gain clarity through workshops and audits that align business goals with audience needs, ensuring long-term brand coherence.
Creative Direction
Our creative direction services guide visual and conceptual development for brands at pivotal growth stages. We craft distinctive identities through logo systems, typography, and color palettes that reflect brand essence. This includes overseeing campaigns, packaging, and digital assets to maintain aesthetic consistency while driving engagement.
Web Development
We build strategic websites that function as brand ecosystems rather than static brochures. Our process includes UX research, responsive design, and scalable architecture tailored to business objectives. From e-commerce solutions to content management systems, we create digital experiences that enhance brand storytelling and user interaction.
Social Campaigns
Our social media campaigns combine creative content with platform-specific optimization to amplify brand voice. We develop cross-channel strategies that include video production, graphic assets, and engagement frameworks. This service extends brand identity into digital marketing while maintaining consistent messaging across audiences.
Brand Audits
We conduct thorough evaluations of existing brand systems to identify inconsistencies and growth barriers. This includes assessing visual elements, messaging, and market positioning. Our audits provide actionable recommendations for streamlining brand assets to improve recognition and effectiveness in competitive landscapes.
People
Fabrice Frere
Creative Director | Partner
With over 20 years in branding, Fabrice leads strategic creative direction at PlanetFab Studio. His expertise in transforming abstract concepts into market-ready identities drives the studio's innovative approach to brand development.
Michelle Keller
Art Director | Partner
Michelle brings two decades of design leadership to PlanetFab Studio, specializing in visual identity systems and brand activation. Her art direction ensures every project maintains aesthetic excellence while achieving business objectives.
Questions
What industries do you specialize in?
We work across fashion, hospitality, education, technology, and luxury sectors, adapting our approach to each industry's unique challenges while maintaining creative excellence.
Do you handle full brand overhauls?
Yes, we specialize in comprehensive rebranding projects including positioning, visual identity, messaging, and digital implementation to align brands with current market demands.
How do you ensure brand consistency?
Through our concept-first methodology and identity systems development, we create cohesive frameworks that maintain consistency across all touchpoints, from print to digital platforms.
What's your project pricing structure?
We provide customized proposals after discovery sessions to align scope with business goals, avoiding one-size-fits-all pricing models for accurate project scoping.
Can you help with digital transformation?
Our web design and development services focus on creating scalable digital platforms that enhance brand presence while improving user experience and conversion metrics.
