Business Details
11 Years
experience
Affordable Full-Service Real Estate with 1% Commission
Founded in 2015 by Grant and Kelly Clayton, 1 Percent Lists revolutionized real estate brokerage by leveraging technology to eliminate outdated practices and reduce costs. Our journey began with builder-focused discounts in 2012, evolving into a nationwide full-service model charging just 1% commission. We combine modern digital marketing, professional photography, and MLS integration to deliver superior exposure while saving clients thousands. Our team of licensed Realtors provides end-to-end transaction support, from contract negotiation to closing, with a fiduciary responsibility to prioritize client interests.Operating across multiple states, we maintain local expertise while standardizing efficiency through electronic document systems and Bluetooth lockbox security. Our disruptive approach challenges industry norms by offering identical services to traditional brokerages at a fraction of the cost, backed by proven success in rapid home sales and client testimonials.
Services
Real Estate Brokerage
Home Selling Services
Property Marketing
MLS Listing
Real Estate Consultation
Details
- Year established: 2015
Highlights and features
- We save clients thousands through 1% commission vs traditional 6% fees
- Our Realtors provide full-service transaction management from listing to closing
- We utilize modern digital marketing and professional photography for maximum exposure
- Our team has 10+ years combined experience in real estate innovation
- We operate in 20+ states with locally knowledgeable agents
What people say
Saved thousands
Quick home sales
Professional service
Knowledgeable agents
Exceptional value
Services
Real Estate Brokerage
Our full-service brokerage offers 1% commission for home sellers, providing professional photography, MLS integration, and digital marketing. Licensed Realtors handle contract negotiations, inspections, and closing processes while maintaining fiduciary responsibility to clients. This service saves thousands compared to traditional 6% fees through technology-driven efficiency.
Home Selling Services
We specialize in rapid home sales with average 30-day transactions, using targeted online marketing across Zillow, Realtor.com, and MLS platforms. Our agents provide Bluetooth lockbox security, electronic document systems, and social media exposure to maximize buyer reach while maintaining traditional Realtor protections.
Property Marketing
Our marketing combines professional photography, search engine optimization, and multi-platform listings across Realtor.com, Zillow, and Trulia. We eliminate traditional advertising costs while increasing digital visibility through modern techniques like social media campaigns and MLS network integration for maximum property exposure.
MLS Listing
We provide comprehensive MLS integration with options for multiple regional board placements. Our listings include professional photography, Bluetooth lockbox access, and digital document management systems. This service ensures properties receive maximum agent network exposure while maintaining traditional Realtor protections and fiduciary responsibilities.
Real Estate Consultation
Our agents offer expert guidance throughout transactions, from pricing strategy to closing negotiations. With experience in new construction sales since 2012 and full-service brokerage since 2015, we provide market insights and tailored solutions while maintaining the lowest commission rates in the industry.
People
Grant Clayton
Co-Founder
Grant Clayton co-founded 1 Percent Lists in 2015 after discovering real estate commission inefficiencies while selling his own home. With prior experience in builder-focused discounts since 2012, he developed the technology-driven brokerage model that saves clients thousands while maintaining professional standards.
Kelly Clayton
Co-Founder
Kelly Clayton co-founded 1 Percent Lists with her husband Grant in 2015. Their combined real estate experience since 2012, including new construction sales and builder discounts, formed the foundation for creating a technology-focused brokerage that challenges traditional industry practices through cost-effective innovation.
Questions
How does the 1% commission model work?
Our 1% commission replaces traditional 6% fees by eliminating overhead costs through technology. We maintain buyer agent incentives while passing savings to sellers through efficient digital processes and reduced physical infrastructure.
What services are included in the 1% fee?
The 1% fee covers professional photography, MLS listing, contract negotiation, inspection management, and closing assistance. We provide Bluetooth lockbox security, electronic document systems, and multi-platform digital marketing without additional charges.
How much can I save using your services?
Sellers save thousands - $7,500 on a $150k home or $15k on a $600k property. Our 1% fee vs traditional 6% creates savings while maintaining full-service representation and buyer agent incentives.
In which states do you operate?
We operate in 20+ states including Louisiana, Texas, Florida, California, and New York through locally licensed agents. Our network includes Alabama, Colorado, Georgia, Tennessee, and Washington with expansion continuing nationwide.
Can I franchise your business model?
1 Percent Lists Franchises, LLC offers franchise opportunities nationwide. Our proven model combines technology efficiency with traditional real estate protections, providing entrepreneurs a disruptive yet sustainable brokerage solution with established brand recognition.
How quickly can you sell my home?
Our average home sale completes in 30 days, with some properties selling in under 24 hours. Professional marketing, MLS integration, and digital exposure combine with traditional Realtor protections to accelerate transactions.
Reviews (1)
Hall Realty
May 15, 2018
Report
I used Grant with 1 Percent to sell my mothers home in Beau Chene subdivision when she passed. It was a tough time for me and my family and we were willing to unload it. Grant went out of his way to make sure we got what it was worth -- even though we would have accepted less. And he only charged us 1%. Can't speak highly enough of Grant and his team!
