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Wic Program-Rock County Wic Program-Rock County
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Business Details
43 Years
experience
Your Trusted Source for Nutrition and Health Services in Wisconsin
Since 1983, Wic Program-Rock County has been a trusted leader in maternal and child nutrition and health services. Our organization delivers evidence-based programs including WIC, prenatal care coordination, and HealthCheck screenings, serving over 3,000 Rock County residents monthly. With a team of registered dietitians, nurses, and bilingual professionals, we provide personalized nutrition education, developmental assessments, and community resource connections. Our 40-year legacy reflects a commitment to reducing health disparities through Medicaid and BadgerCare Plus partnerships.

We prioritize accessibility through multilingual support and tailored services for pregnant women, new parents, and families with young children. Our programs align with national health standards while addressing local needs through partnerships with schools, healthcare providers, and community organizations. We maintain transparency through annual reports and continuous quality improvement initiatives. Our Janesville and Beloit locations offer convenient access to essential services for Rock County residents.
Services
WIC Programs Prenatal Care Coordination HealthCheck Screenings Nutrition Education Community Resource Referrals
Details
  • Year established: 1983
Highlights and features
  • We offer 40 years of specialized experience in maternal and child nutrition programs
  • Our bilingual staff provides culturally competent care to diverse communities
  • We integrate health screenings with community resource connections for holistic support
  • Our services align with American Academy of Pediatrics guidelines and Medicaid standards
  • We maintain two accessible locations serving Rock County families
Update Listing
Services
WIC Programs
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides healthy food, breastfeeding support, and nutrition education. Our program serves pregnant women, new mothers, and children under five through personalized counseling and eWIC card benefits. Participants receive access to fresh produce, dairy products, and whole grains while learning practical nutrition strategies for family health.
Prenatal Care Coordination
Healthy Beginnings+ offers comprehensive prenatal support through Medicaid and BadgerCare Plus. Our registered nurses and dietitians provide one-on-one visits during pregnancy and postpartum periods. Services include health education, community resource connections, and guidance on prenatal nutrition and parenting preparation to improve birth outcomes.
HealthCheck Screenings
Preventative health assessments for children and young adults under 21 enrolled in Wisconsin Medicaid. Our nurses conduct developmental screenings, physical exams, and immunization reviews following American Academy of Pediatrics guidelines. We also provide dental referrals and coordinate care with primary healthcare providers.
Nutrition Education
Personalized nutrition counseling from registered dietitians covering prenatal nutrition, infant feeding, and family meal planning. We offer cooking demonstrations using WIC-approved foods and provide resources like the WIC Mom Strong Cookbook. Education focuses on practical strategies for maintaining healthy eating habits on any budget.
Community Resources
We connect families with local support services including immunization clinics, substance abuse counseling, and domestic violence resources. Our staff maintains extensive knowledge of Rock County service providers to address social determinants of health. We also facilitate access to farmers' market nutrition programs and supplemental services.
Questions
What services does Nutrition and Health Associates offer?
We provide WIC programs, prenatal care coordination, HealthCheck screenings, nutrition education, and community health referrals for Rock County families.
How do I qualify for WIC services?
Eligibility depends on household income, residency, and specific nutritional risk factors. Pregnant women, new mothers, and children under five may qualify through Medicaid or income-based criteria.
Are your services available in multiple languages?
Yes, we offer bilingual services and translated materials to accommodate diverse language needs in our community.
What locations serve Rock County residents?
We operate two Wisconsin locations in Janesville and Beloit, both offering full-service maternal and child health programs.
Do you provide postpartum support?
Our prenatal care coordination extends two months postpartum with continued nutrition guidance and parenting resources.