Business Details
50+ Years
experience
Your Trusted Auto Dealer in Iowa Falls, IA
Founded in 1975 by the Howard family, Dale Howard has served Iowa Falls and surrounding areas for over 50 years as a trusted automotive dealership. Our family-owned business specializes in new and used vehicle sales, certified pre-owned inventory, and comprehensive service and parts departments. Our team of factory-trained technicians provides expert maintenance and repairs for all GM, Chrysler, and Ford models using state-of-the-art equipment. We prioritize customer satisfaction through transparent processes, competitive pricing, and convenient services like free pick-up/delivery within 30 miles.Our commitment to community involvement and automotive excellence has established us as central Iowa's premier dealership. With multi-point inspections for used vehicles and flexible financing options, we ensure long-term customer satisfaction. Our service extends to Webster City, Hampton, and Clarion, IA, maintaining the same high standards since our founding.
Services
New Vehicle Sales
Used Cars
Service Center
Parts Department
Tire Center
Financing Options
Vehicle Inspections
Maintenance Packages
Lease Programs
Warranty Services
Details
- Year established: 1975
Highlights and features
- We offer 50+ years of automotive expertise in central Iowa
- Our team includes factory-trained technicians with specialized certifications
- Free pick-up/delivery service within 30-mile radius available
- Multi-point inspection process ensures quality used vehicle selection
- Flexible service financing options with 90% approval rate
What people say
Exceptional service
Knowledgeable staff
Reliable vehicles
Transparent pricing
Free pick-up/delivery
Services
New Vehicle Sales
Discover our extensive inventory of new vehicles from top manufacturers including Chevrolet, Ford, Ram, and Jeep. Our knowledgeable sales team helps match customers with vehicles that fit their lifestyle and budget. With competitive pricing and manufacturer incentives, we make buying new more accessible while maintaining exceptional customer service throughout the process.
Used Cars
Explore our carefully curated selection of certified pre-owned vehicles that undergo rigorous multi-point inspections. Each used car receives comprehensive reconditioning to ensure reliability and longevity. We offer transparent pricing and vehicle history reports, providing confidence in every used car purchase with options available across multiple makes and models.
Service Center
Our factory-trained technicians provide expert maintenance and repairs using genuine manufacturer parts. Services range from routine oil changes to complex diagnostics, supported by state-of-the-art equipment. We offer complimentary multi-point inspections and free fault finder reports to identify potential issues before they become major problems.
Financing Options
Access flexible financing solutions through our experienced finance team that works with multiple lenders. We offer competitive rates for qualified buyers and special programs for first-time buyers. Our service financing options allow customers to address necessary repairs immediately with convenient payment plans and 90% approval rates.
Tire Center
Find top-quality tires from leading brands at our Tire Center, with expert installation and rotation services. Our technicians recommend optimal tire choices based on driving habits and vehicle requirements. We offer seasonal tire changes, pressure checks, and alignment services to maximize tire longevity and vehicle safety.
People
Steve Howard
Dealer / President
Steve Howard, son of founder Dale Howard, has led the dealership for over 49 years. He maintains the family commitment to automotive excellence and community service in Iowa Falls.
Tony Howard
Dealer Principal
Tony Howard serves as Dealer Principal, continuing the family legacy of automotive expertise and customer-focused service established in 1975 at our Iowa Falls location.
Gary Roll
General Manager
Gary Roll oversees daily operations with extensive automotive management experience, ensuring smooth dealership functions and exceptional customer experiences across all departments.
Ben Praska
General Sales Manager
Ben Praska leads our sales team with deep market knowledge, helping customers find vehicles that perfectly match their needs and budget requirements.
Adam Silvey
Service Manager
Adam Silvey manages our service department, coordinating certified technicians to deliver efficient repairs and maintenance using the latest diagnostic equipment.
Questions
What new vehicle brands do you offer?
We offer Chevrolet, Ford, Ram, Jeep, Dodge, Chrysler, Buick, and GMC models at our Iowa Falls dealership.
Do you have financing options available?
Yes, our finance team offers competitive rates and special programs for qualified buyers with 90% approval rates.
What service options are available?
We provide oil changes, tire services, diagnostics, brake repairs, and complete maintenance packages with factory-trained technicians.
Do you offer used vehicle inspections?
All used vehicles undergo multi-point inspections and reconditioning before being added to our certified inventory.
What areas do you serve?
We serve Iowa Falls, Webster City, Hampton, Clarion, and surrounding areas in central Iowa.
Are service appointments required?
No appointments are needed for our free fault finder reports, though scheduling is recommended for full service visits.