Business Details
50+ Years
experience
Creative Marketing Solutions That Deliver Results
We are a full-service marketing and advertising agency with over five decades of experience delivering creative solutions that drive results. Our approach combines strategic research with innovative thinking to develop campaigns that create emotional connections and inspire action. We specialize in transforming brands through our proprietary BRAND+ process, which establishes a comprehensive framework for consistent messaging across all consumer touchpoints. Our team of seasoned professionals brings journalistic insight to public relations, leveraging media relationships to secure impactful publicity. With expertise in digital strategy, social media management, and emerging platform development, we help clients navigate the evolving marketing landscape.Our media buying team maximizes campaign effectiveness through data-driven decisions and industry expertise. We maintain a client-centric approach, prioritizing long-term partnerships and measurable outcomes. Our in-house production capabilities ensure cohesive creative execution across all channels. Committed to continuous innovation, we blend traditional marketing principles with cutting-edge techniques to deliver solutions that resonate with modern audiences. Our track record of success spans multiple industries, demonstrating our adaptability and deep understanding of market dynamics.
Services
Branding
Digital Strategy
Media Planning
Public Relations
Social Media Management
Content Creation
Creative Development
Marketing Strategy
Details
- Year established: 1975
Highlights and features
- We offer 50+ years of marketing expertise with proven campaign success
- Our holistic BRAND+ process ensures consistent brand messaging across all channels
- In-house production team handles video, photography, and podcast creation
- Data-driven media buying maximizes campaign effectiveness and ROI
- Former journalists provide unique PR insights and media relationships
Associations and certifications
- Google Adwords certified
What people say
Creative excellence
Strategic expertise
Consistent results
Industry knowledge
Professional team
Services
Branding
Our BRAND+ process creates comprehensive brand strategies that define organizational identity and guide consumer communications. We develop brand guidelines, conduct workshops, and implement rebranding initiatives that establish consistent messaging across all touchpoints. This strategic approach ensures cohesive brand experiences that build recognition and customer loyalty through multiple market interactions.
Digital Strategy
We deliver mobile-optimized websites and digital campaigns using holistic UX/UI design principles. Our services include responsive web development, SEO/SEM optimization, and emerging platform implementation that aligns with business objectives. The team creates integrated digital experiences that enhance user engagement while maintaining brand consistency across various online channels and device formats.
Media Planning
Our media team combines algorithmic analysis with industry expertise to maximize campaign effectiveness. We execute strategic media buying across traditional and digital platforms, conducting market research and post-buy analysis to optimize advertising ROI. This approach ensures efficient budget allocation while identifying unique opportunities for client visibility across multiple media channels.
Public Relations
Former journalists provide editorial insights to develop compelling narratives and manage brand reputation. We create media strategies that include press relations, crisis communications, and content development to secure impactful publicity. Our approach focuses on building lasting media relationships while maintaining brand consistency through strategic messaging and professional communication protocols.
Social Media
We develop platform-specific strategies that combine brand messaging with engaging content creation. Our services include social media monitoring, analytics reporting, and influencer partnership programs using proprietary evaluation tools. The approach emphasizes meaningful audience engagement through targeted content that aligns with brand values while leveraging emerging social media trends and technologies.
People
Jill Brzeski
President/CEO
Leading the agency with strategic vision, Jill oversees operations and client relationships. Her leadership maintains the agency's creative excellence while ensuring business growth. With deep industry knowledge, she guides the team in delivering innovative marketing solutions that drive client success through measurable outcomes.
Andy Larsen
Executive Vice President
Andy drives strategic initiatives and business development efforts. He focuses on expanding client partnerships while maintaining creative standards. His expertise in marketing strategy helps position the agency as an industry leader, ensuring alignment between business objectives and client needs across all service offerings.
Lisa Huebner
VP/Media Director
Lisa leads media strategy and buying operations with industry expertise. She optimizes campaign performance through data-driven decisions and market analysis. Her team secures valuable media opportunities while maintaining budget efficiency, ensuring clients achieve maximum visibility and advertising effectiveness across traditional and digital platforms.
Garth Cramer
Creative Director
Garth oversees creative development and execution across all client projects. He leads the design team in producing award-winning advertising campaigns that combine artistic vision with strategic objectives. His focus on creative excellence ensures brand messages resonate with target audiences while maintaining technical quality across multiple media formats.
Ken Leiviska
Director of PR/Social Media
Ken manages public relations and social media strategies with journalistic expertise. He develops media relations programs and crisis communication plans that protect brand reputation. His approach combines traditional PR tactics with modern social media engagement to create comprehensive communication strategies that enhance brand visibility and audience relationships.
Questions
What industries does B+L specialize in?
We work across tourism, financial services, transportation, and food & beverage sectors, adapting our expertise to each industry's unique requirements through tailored marketing strategies.
How does your BRAND+ process work?
Our proprietary BRAND+ methodology combines brand strategy workshops, comprehensive guidelines, and rebranding initiatives to create cohesive brand identities that drive consumer engagement and business growth.
Do you handle both digital and traditional marketing?
Yes, we provide integrated solutions spanning digital strategy (websites, SEO, social media) and traditional media (print, broadcast), creating cohesive campaigns that maximize cross-channel effectiveness.
What makes your PR approach unique?
Our team includes former journalists who provide editorial insights and media relationships, enabling us to develop compelling narratives and secure impactful publicity opportunities for clients.
How do you measure campaign success?
We use data-driven analytics across all channels, combining post-buy analysis, social media metrics, and campaign ROI tracking to evaluate effectiveness and optimize ongoing strategies.
Can you handle large-scale rebranding projects?
Yes, our experience includes comprehensive rebranding initiatives that transform brand identities while maintaining market continuity through strategic implementation plans.
