Business Details
50+ Years
experience
Your Trusted Marketing Partner in Milwaukee
Nelson Schmidt is an independent, full-service marketing communications agency dedicated to delivering measurable business outcomes through strategic brand-building initiatives. Founded in 1971, we specialize in considered purchase marketing, leveraging data-driven insights to influence customer behavior across complex buying journeys. Our global marketing management model combines regional market expertise with centralized oversight, ensuring clients maintain control over international campaigns. We operate under a performance-based accountability framework, aligning our compensation with client success metrics. With offices in Milwaukee and Madison, Wisconsin, our team of independent-minded professionals delivers creative solutions for national and global brands.Our capabilities span brand strategy, digital design, public relations, social media, and sales enablement. We maintain affiliations with global agency networks like MAGNET to extend our reach while preserving our independent ethos. Our client-centric approach focuses on long-term partnerships, evidenced by decades-long relationships with industry leaders. We prioritize transparency, ethical practices, and continuous innovation to meet evolving market demands. Our work has repositioned brands like Maytag and Pentair while driving growth for emerging companies.
Services
Brand Strategy
Digital Marketing
Public Relations
Social Media Management
Global Campaign Management
Sales Enablement
Creative Advertising
Content Marketing
Media Planning
Experiential Marketing
Details
- Year established: 1971
Highlights and features
- We specialize in considered purchase marketing for complex B2B/B2C intersections
- Our global network provides localized market insights with centralized campaign control
- Performance-based compensation aligns our success with client business outcomes
- 45+ year track record serving industry leaders like Maytag and Pentair
- Integrated capabilities spanning brand strategy through sales enablement
Associations and certifications
- MAGNET
- thenetworkone
Services
Brand Strategy
We craft enduring brand strategies through customer journey mapping and market analysis. Our approach combines behavioral insights with competitive positioning to create cohesive brand identities. Clients benefit from consistent messaging that drives recognition and loyalty across all touchpoints.
Digital Marketing
Our digital solutions integrate website development with targeted advertising strategies. We optimize user experiences while aligning digital efforts with broader marketing objectives. Services include SEO, PPC, and analytics-driven campaign adjustments for measurable ROI improvements.
Global Campaign Management
We execute coordinated global campaigns while maintaining local market relevance. Our network provides on-the-ground insights for regional adaptations without compromising brand consistency. Clients gain centralized reporting and budget control across international operations.
Sales Enablement
Our channel marketing programs equip sales teams with targeted resources. We develop training materials, sales collateral, and lead nurturing strategies that align with buyer personas. This creates seamless transitions from marketing qualified leads to closed deals through coordinated sales support.
Public Relations
We transform brand narratives into compelling media stories that cut through industry noise. Our PR strategies combine traditional media outreach with digital storytelling to build credibility. Campaigns are designed to generate earned media coverage that supports broader marketing goals.
Questions
What industries do you specialize in?
We focus on considered purchase categories where B2B and B2C strategies intersect, including manufacturing, technology, and professional services sectors.
How do you measure campaign success?
We use performance-based metrics tied directly to client business objectives, including lead conversion rates, brand awareness growth, and ROI calculations.
Can you handle international marketing efforts?
Yes, through our global agency network partnerships, we provide localized market execution with centralized campaign oversight and reporting.
What makes your approach different?
Our considered purchase marketing methodology combines behavioral insights with performance accountability, ensuring marketing investments directly impact business outcomes.
How long do client relationships typically last?
Many partnerships span decades, with an average client tenure of 15+ years, reflecting our commitment to long-term business growth.
