Business Details
50+ Years
experience
Emergency
services
Your Trusted Family-Owned Grocery Store in Reedsburg, WI
Viking Village Foods has been a family-owned and operated grocery store in Reedsburg, Wisconsin since 1975. Our commitment to quality, value, and community has made us a trusted destination for fresh produce, meats, dairy, and specialty items. We pride ourselves on exceptional customer service, wide product selection, and supporting local farmers and producers. Our store features include a bakery, deli, pharmacy, and self-checkout options for convenience.We actively engage with the community through donations and events, reflecting our belief in making Reedsburg a better place to live. With over 87,000 square feet of shopping space, we combine modern amenities with the warmth of a family-run business. Our employees, many from multi-generational families, embody our motto: Quality, Value, Service, and Selection - The Viking Way.
Services
Grocery Shopping
Bakery
Deli
Produce
Meat Department
Pharmacy
Floral & Gifts
Health & Beauty
Frozen Foods
Pet Supplies
Details
- Year established: 1975
Highlights and features
- Family-owned and operated since 1975 with deep community roots
- Offer locally sourced Wisconsin-grown produce and products
- Feature 87,000 sq ft of shopping space with modern amenities
- Maintain a 40-year track record of community donations
- Provide fresh, daily-made bakery and deli offerings
What people say
Friendly service
Large selection
Great experience
Homey and welcoming
Kind and helpful staff
Services
Bakery
Our bakery creates daily fresh donuts, cakes, cookies, and specialty desserts. We offer custom wedding cakes and daily-made baked items using traditional methods passed down since 1975. The bakery features Bills Crispy Willie Flavored Cake Donuts made fresh in-store daily.
Deli
The deli provides made-to-order subs, sushi trays, and party platters with fresh ingredients. Our cold case offers various cheeses and prepared salads, including our popular Gouda pasta salad. We feature daily specials and catering options for events.
Produce Department
We offer a wide selection of fruits and vegetables, emphasizing locally sourced Wisconsin-grown products. Our produce includes organic options and seasonal items like pumpkins and sunflowers, with special truck sales for outdoor produce events.
Meat Department
Our meat department features USDA Choice pork, beef, and chicken cut fresh daily by professional butchers. We exclusively offer Certified Angus Beef and family-pack boneless chicken breasts at competitive prices.
Pharmacy
The pharmacy department provides prescription services and health-related products. As part of our commitment to community wellness, we offer professional pharmaceutical care alongside our grocery offerings.
People
Pam Coy
Owner
Pam Coy, owner of Viking Village Foods, continues her family's legacy since 1975. She led the store's extensive renovation and maintains a strong commitment to community involvement and local sourcing.
Bill Pierce
Founder
Bill Pierce co-founded Viking Village Foods in 1975 with his wife Phyllis. His leadership established the foundation for the store's community-focused approach and family values.
Questions
What are Viking Village Foods' store hours?
We're open 24/7, with specific department hours: Deli subs available 5am-7pm Mon-Fri and 7am-6pm Sat-Sun.
Do you offer online grocery ordering?
Yes, we provide online cake ordering and weekly ad access via email for Reedsburg residents.
What makes your store unique?
We're a family-owned business since 1975 with local murals, Wisconsin-grown products, and community donation programs.
Do you carry locally sourced products?
Yes, we prioritize Wisconsin-grown produce and products, including BP Farms' field-fresh corn and pumpkins.
What departments are available?
We offer bakery, deli, pharmacy, produce, meats, frozen foods, dairy, pet supplies, and floral & gifts.
Reviews (5)
Kasey Wollin
Jan 17, 2022
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Old lady at self checkout was very rude!!! Basically told me to go to a different line if I have more than 2 bags!
Lorrie Horkan
Jan 05, 2022
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I shop for the weekly specials. Love that the Pharmacy is located in the store. Saves me an extra trip
Michael Garske
Dec 13, 2021
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Deli and produce are very good. Gluten free selection is poor. Entrance forces you to weave your way through people wishing to leave. The checkout and entrance are the same pathway. This needs to be redesigned.
Hudson Ott
Nov 20, 2021
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Always love coming here. have a Pharmacy, Deli, & Grocery store. Prices are good. nice and clean. self check out. VERY NICE PLACE.
Kelly Evak
Oct 22, 2021
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We worked with the flower and bakery department for our wedding on 10/16/2021 and we cannot say enough good things about the products we received. We got compliments allllll night on how good the cake was and how beautiful the flowers were. THANK YOU VIKING VILLAGE!!!!
