Business Details
Your Trusted Financial Planning Partner in San Mateo
At Athena Wealth Strategies, we position ourselves as strategic partners dedicated to transforming financial goals into actionable plans. Our approach combines thorough analysis with personalized guidance, empowering clients to make informed decisions about their financial future. With over 70 years of combined experience among our team members, we specialize in comprehensive financial planning, retirement strategies, and investment analysis tailored to individual client needs. Our commitment extends beyond mere number-crunchingwe focus on understanding clients' values, priorities, and life goals to create customized roadmaps for financial success.We maintain advanced professional designations such as CERTIFIED FINANCIAL PLANNER and CRPC, ensuring our advice remains current with evolving financial regulations and market conditions. Our practice emphasizes long-term partnerships, offering ongoing reviews and adjustments to adapt to changing circumstances while maintaining transparency and accessibility throughout the client relationship.
Services
Financial Planning
Retirement Strategies
Investment Analysis
Estate Planning
Risk Management
Tax Planning
Wealth Management
Business Owner Solutions
Social Security Optimization
Pension Planning
Highlights and features
- We offer 70+ combined years of experience in financial planning
- Our team holds advanced certifications including CFP and CRPC designations
- We provide personalized financial roadmaps based on individual client values
- We maintain transparent fee structures with flexible service options
- We offer ongoing plan reviews to adapt to changing financial circumstances
Services
Comprehensive Financial Planning
Our comprehensive financial planning service creates customized roadmaps for clients' financial futures. We analyze cash flow, investment portfolios, risk management, and estate planning to develop holistic strategies that align with personal goals and values. This service helps clients understand their current financial position while creating actionable steps toward long-term objectives. Our planners work closely with clients to ensure all aspects of their financial lives are coordinated and optimized for success.
Retirement Planning
Our retirement planning specialists help clients prepare for their post-career years through strategic analysis of income sources, expense projections, and distribution strategies. We evaluate Social Security optimization, pension options, and tax-efficient withdrawal methods to create sustainable retirement income plans. The service includes scenario analysis for various retirement ages and lifestyle expectations, ensuring clients can make informed decisions about their future financial security.
Investment Analysis
Our investment analysis service evaluates clients' current portfolios and develops strategies to maximize returns while managing risk. We conduct thorough assessments of asset allocation, diversification, and investment performance relative to financial goals. This service includes ongoing monitoring and rebalancing recommendations to maintain alignment with clients' risk tolerance and market conditions. We focus on creating investment strategies that support overall financial objectives while maintaining appropriate risk parameters.
Business Owner Solutions
Designed specifically for business owners, this service addresses unique financial challenges including succession planning, business valuation, and retirement plan implementation. We help entrepreneurs develop strategies for separating personal and business finances while creating exit plans that maximize value. The service includes analysis of business structures, tax implications, and wealth transfer strategies to ensure both business and personal financial goals are achieved simultaneously.
Subscription Planning
Our subscription planning model provides continuous financial guidance through monthly payments rather than lump-sum fees. Clients receive regular plan updates, financial check-ins, and access to planning resources on an ongoing basis. This service allows for greater flexibility in addressing evolving financial needs while maintaining professional guidance throughout changing life circumstances. It includes customizable components that can be adjusted as clients' financial situations develop over time.
People
Maritza Rogers
CFP, CRPC
With extensive experience in financial planning, Maritza specializes in helping clients navigate complex financial decisions. She holds advanced certifications and focuses on creating personalized strategies that align with clients' life goals and values.
Robin Starr
CFP, CRPC
Robin brings significant expertise in retirement planning and investment analysis. Her approach emphasizes understanding client priorities to develop customized financial strategies that address both immediate needs and long-term objectives.
Jeffrey Better
CLU, ChFC, CRPC
Jeffrey specializes in comprehensive financial planning for business owners and professionals. His credentials reflect deep knowledge of insurance solutions, estate planning, and retirement strategies tailored to complex financial situations.
Kaitlyn Zawada
CRPC
Kaitlyn focuses on helping clients achieve their retirement goals through strategic planning and investment analysis. She works closely with clients to understand their unique circumstances and develop appropriate financial solutions.
Julie VanTilburg
CFP
Julie provides comprehensive financial planning services with emphasis on retirement strategies and wealth management. Her approach combines technical expertise with personalized guidance to help clients navigate important financial decisions.
Questions
What financial planning services do you offer?
We offer comprehensive financial planning, retirement strategies, investment analysis, business owner solutions, and subscription planning services tailored to individual client needs.
How are your financial planning fees structured?
Our fees start at $2,500 for individuals and $4,000 for families for comprehensive planning, with subscription and hourly options also available.
What makes Athena Wealth Strategies different from other advisors?
We focus on personalized planning based on client values, with 70+ combined years of experience and advanced professional certifications among our team members.
How can I determine if I'm ready for retirement?
Our retirement planning process evaluates your current financial position, income sources, and lifestyle goals to help determine retirement readiness.
What is your investment approach?
We create customized investment strategies focused on maximizing returns while managing risk, with ongoing monitoring and rebalancing recommendations as needed.
Do you work with clients outside the San Mateo area?
Yes, we serve clients in the Bay Area, Washington D.C., and can work with clients in other locations through virtual meetings and digital tools.
