Business Details
32 Years
experience
Wholesale Floral Solutions for Midwest Retailers
Founded in 1994, ERI Floral has established itself as a trusted provider of premium floral arrangements for retailers across the Midwest. Our family-owned business began in Stoughton, Wisconsin, addressing the unique needs of convenience stores seeking high-quality, vendor-managed floral programs. Over 25 years of experience have allowed us to refine a process that ensures freshness, efficiency, and exceptional service. We source directly from Rainforest Alliance Certified farms globally, guaranteeing sustainable practices and ethical labor standards. Our in-house team meticulously arranges each bouquet, which is then shipped directly to stores in water for immediate merchandising. With a regional focus and a dedicated team of merchandisers, we deliver over 1.5 million bouquets annually to 1,000+ retail locations.Our Scan Based Trading (SBT) program eliminates inventory risks for retailers, allowing them to focus on their core operations. We maintain full supply chain visibility, from farm sourcing to final-mile delivery, ensuring consistent quality and responsiveness. Our commitment to innovation and customer satisfaction has positioned us as a leader in direct-store floral distribution. As a Midwest-rooted company, we prioritize personalized service and adaptability to meet evolving market demands.
Services
Wholesale Flowers
Scan Based Trading
Floral Arrangements
Direct Store Delivery
Seasonal Collections
Vendor Managed Programs
Floral Merchandising
Supply Chain Management
Floral Replenishment
Floral Distribution
Details
- Year established: 1994
Highlights and features
- We offer 25+ years of specialized experience in retail floral programs.
- Our Rainforest Alliance Certified supply chain ensures ethical sourcing.
- Vendor-managed SBT programs eliminate inventory risks for retailers.
- We guarantee fresh flowers delivered directly in water for immediate sale.
- Regional focus enables personalized merchandising and rapid service adjustments.
Associations and certifications
- Rainforest Alliance Certified
Services
Wholesale Flowers
We provide premium wholesale flowers to Midwest retailers, sourced directly from sustainable farms. Our arrangements arrive pre-prepared and in water for immediate display. This service caters to convenience stores and pharmacies seeking low-maintenance floral programs.
Scan Based Trading
Our SBT solutions allow retailers to stock flowers without upfront inventory costs. Retailers only pay for sold items, reducing financial risk while maintaining fresh floral displays. This model works seamlessly for high-traffic stores.
Floral Arrangements
Custom floral arrangements are crafted weekly by our in-house team using globally sourced flowers. Options include everyday and seasonal collections tailored to retail environments. Each bouquet meets strict quality standards before shipping.
Direct Store Delivery
We handle end-to-end delivery of floral products directly to retail locations. Our dedicated drivers ensure careful handling throughout transit. Weekly replenishment maintains consistent product availability for retailers.
Vendor Managed Programs
Our comprehensive programs include merchandising, inventory management, and trend adjustments. Retailers benefit from expert oversight without requiring specialized staff. This service supports long-term floral program growth and profitability.
Questions
What is ERI Floral's Scan Based Trading program?
Our SBT program allows retailers to stock flowers without upfront costs. You only pay for what sells, reducing inventory risks while maintaining fresh displays.
How do you ensure flower freshness?
We control the entire supply chain from farm sourcing to final delivery. Flowers arrive in water weekly and are inspected at our Wisconsin facility before shipping.
Which areas do you serve?
We specialize in Midwest distribution, serving over 1,000 retail locations across Wisconsin, Illinois, and surrounding states with direct store delivery.
Are your flowers sustainably sourced?
Yes, all our farms are Rainforest Alliance Certified, meeting strict standards for environmental sustainability and worker welfare.
How do you handle floral merchandising?
Our team provides in-store merchandising services, ensuring proper display and weekly replenishment to match current trends and customer demand.
