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Business Details
31 Years
experience
Your Trusted Real Estate Partner in Elizabethton, TN
Rainbow Realty has been a trusted leader in Eastern Tennessee real estate since 1995, specializing in residential, commercial, land, and auction property transactions. Our locally owned and operated business prioritizes personalized service, leveraging deep community knowledge and over 25 years of combined experience from our agents. We provide access to comprehensive MLS listings, tailored buyer/seller representation, and specialized auction services.

Our team maintains active involvement in local organizations, ensuring clients benefit from both professional expertise and genuine community insight. We handle all aspects of real estate transactions, from property valuation to closing, with a focus on transparency and client convenience.
Services
Real Estate Sales Property Auctions Commercial Real Estate Land Sales Residential Real Estate Buyer Representation MLS Listings Access Estate Auctions Property Valuation Transaction Coordination
Details
  • Year established: 1995
Highlights and features
  • Locally owned with decision-makers available face-to-face
  • Agents with 25+ years of combined real estate experience
  • Specialize in residential, commercial, land, and auction properties
  • Active community involvement since 1995
  • Personalized service with no hidden fees
What people say
Professional and knowledgeable Made the process easy Fast and effortless Great market knowledge Excellent communication
Services
Real Estate Sales
We facilitate residential and commercial property transactions across Northeast Tennessee. Our agents provide market analysis, pricing strategies, and negotiation expertise to maximize client returns. Services include listing optimization, virtual tours, and closing coordination.
Property Auctions
Specializing in live and online real estate auctions, we handle estate liquidations, land sales, and commercial property auctions. Our TN-licensed auctioneers ensure transparent processes with 10% deposit terms and absolute sales guarantees.
Land Sales
Expertise in selling vacant land, farms, and mountain properties. We market through MLS networks and auction platforms, offering survey assistance and title coordination for smooth land transactions in Eastern Tennessee.
Buyer Representation
Our agents advocate for buyers in all property types, providing MLS access, market insights, and negotiation services. We coordinate showings, inspections, and closings to protect buyer interests throughout the transaction process.
MLS Listings Access
Full access to Tennessee/Virginia MLS databases through our brokerage platform. Clients receive customized property alerts, detailed market reports, and exclusive listing visibility to enhance buying/selling strategies.
People
Judy Veeneman
Principal Broker
Former banker with 20+ years real estate experience. Completed advanced Tennessee broker education. Active in local community organizations including Boys & Girls Club and Industrial Development Board. Licensed since 2005.
Dale Williams
Principal Auctioneer/Realtor
TN-licensed Realtor and Auctioneer (#5686) with 25+ years experience. Northeast Tennessee Association of Realtors Million-Dollar Club member. Specializes in commercial properties and land sales. Operates family farm and writes gospel music.
Questions
What areas do you serve?
We serve Elizabethton, Carter County, Johnson County, Washington County, Unicoi County, Watauga Lake, and surrounding areas in Eastern Tennessee.
What property types do you handle?
We specialize in residential homes, commercial properties, vacant land, farms, and mountain estates through traditional sales and auctions.
Do you offer auction services?
Yes, we conduct live and online real estate auctions with 10% deposit terms. Our TN-licensed auctioneers handle estates, land, and commercial property sales.
Are you a local company?
Yes, we're locally owned and operated in Elizabethton, TN since 1995 with deep community connections.
Reviews (5)
Tony Taylor Jr
Oct 05, 2021 Report
Friendly people who respond promptly and very resourceful to any and all questions, great for looking in the entire tri-cities area! Many years of experience with helping you find that perfect fitting home.
Martha Buck
Apr 23, 2021 Report
Positive:Professionalism,Responsiveness
Very pleased with Rainbow Realty! Dale was outstanding! He went beyond my expectations.
Vera Peters
Jan 21, 2020 Report
Dale and Judy were most helpful and caring with the sale of our family property. Dale walked the “Ponderosa”, posted the acreage, and quickly had an offer! Judy was wonderful to work with! We highly recommend their professional guidance! Thanks Dale and Judy!
Star Rash
May 24, 2019 Report
Thank you Judy and Dale for a great experience selling our home. List to close in less than a month! You are awesome.
Johnny Bowling
Feb 16, 2017 Report
Judy has been great, always going beyond the call of duty. I consider her a friend not just my realtor.