I started Broomtail in 2019 after having my second child, and taking an unexpected off ramp from my career as an e-commerce marketer. As the adorably impractical baby gifts piled up, and the ads for another baby "must-have" tempted me during those lonely 2am feedings, I dreamed of a different kind of shopping experience for parents.
I imagined a space with practical things-like room to comfortably park a stroller and change a diaper-but more importantly, I imagined a space that felt like an extension of home, backed by a supportive community who could help remind you of the beauty and humor in it all (or, when all else fails, hand you that glass of wine).
I imagined a space with practical things-like room to comfortably park a stroller and change a diaper-but more importantly, I imagined a space that felt like an extension of home, backed by a supportive community who could help remind you of the beauty and humor in it all (or, when all else fails, hand you that glass of wine).
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