Business Details
38 Years
experience
Your Trusted Partner for Financial Planning Solutions
Founded in 1988, our firm has built a legacy of delivering compassionate and comprehensive financial planning services. Our team of certified professionals combines technical expertise with a deep understanding of human behavior to help clients navigate complex financial decisions. We specialize in integrating financial and human asset strategies, ensuring our clients achieve both short-term stability and long-term prosperity. With a second-generation leadership team in place, we continue to uphold our founders' commitment to unbiased advice and personalized service. Our proprietary MAPA system helps clients gain self-awareness about their financial behaviors, enabling more informed decision-making.We serve individuals and businesses across multiple life stages, providing tailored solutions for retirement planning, investment management, tax strategies, and estate planning. Our collaborative approach ensures every financial plan aligns with clients' core values and life goals. Through ongoing education and transparent communication, we empower clients to make confident financial choices. Our multidisciplinary team includes specialists in divorce financial analysis, investment strategy, and behavioral finance. With decades of combined experience, we remain dedicated to evolving our services while maintaining our founding principles of integrity and client-first philosophy.
Services
Financial Planning
Retirement Planning
Investment Analysis
Tax Strategy
Estate Planning
Details
- Year established: 1988
Highlights and features
- We offer 35+ years of experience in comprehensive financial planning
- Our team includes Certified Financial Planners and behavioral finance specialists
- We integrate technical analysis with psychological insights for better decision-making
- Our proprietary MAPA system identifies individual financial behavior patterns
- We maintain fiduciary responsibility with transparent, conflict-free advice
Services
Financial Planning
Our comprehensive financial planning service creates customized roadmaps for achieving life goals through strategic money management. We analyze clients' complete financial picture to develop actionable plans addressing retirement, education funding, and wealth transfer. Our approach combines technical analysis with behavioral insights to ensure sustainable financial decisions.
Investment Analysis
We provide sophisticated investment analysis and portfolio management tailored to individual risk profiles and financial objectives. Our team conducts in-depth market research and asset allocation strategies to optimize investment performance while maintaining appropriate risk levels aligned with client goals.
Retirement Planning
Our retirement planning specialists develop customized strategies to ensure financial security during life's next chapter. We analyze current assets, projected needs, and tax implications to create sustainable withdrawal plans that maintain clients' desired lifestyle throughout retirement.
Tax Strategy
We implement strategic tax planning solutions to minimize liabilities and maximize savings opportunities. Our approach considers current tax laws, investment strategies, and income sources to create efficient tax-efficient financial plans that evolve with changing circumstances.
Estate Planning
Our estate planning service ensures clients' wishes are honored through comprehensive legacy strategies. We coordinate with legal professionals to establish trusts, wills, and charitable giving plans that protect assets and facilitate smooth wealth transfer to future generations.
People
Steven D. Zimmerman
Co-Founder and Senior Financial Strategist
Co-founder with 35+ years experience in financial planning, CFP professional, and recognized FiveStar Wealth Manager. Specializes in business succession and retirement income strategies.
Susan Zimmerman
Co-Founder and Program Director
Co-founder and author who developed the MAPA behavioral assessment system. Combines financial expertise (ChFC) with psychology (LMFT) to improve financial decision-making processes.
Dan Heiar
Partner/Sr Financial Planner
Certified Financial Planner with 15+ years experience. Focuses on business retirement plans and charitable giving strategies while maintaining commitment to continuing education.
Mark Brice
Partner/Sr Financial Planner
Engineering background combined with financial expertise. Specializes in aligning financial resources with personal values through comprehensive planning solutions.
Becky Sebastian
Partner/Sr Financial Planner
Certified Divorce Financial Analyst with expertise in complex financial situations. Helps clients achieve confidence and security through clear communication and technical analysis.
Questions
What makes Mindful Asset Planning different from other financial advisors?
We uniquely combine technical financial expertise with behavioral insights to create personalized plans that align with your values and life goals.
How do you work with clients during the financial planning process?
We use our proprietary MAPA assessment to understand your financial behavior patterns, then create customized strategies that evolve with your changing needs.
What qualifications do your advisors hold?
Our team includes Certified Financial Planners, Chartered Financial Consultants, and specialists with credentials in divorce financial analysis and investment fiduciary standards.
How are your services priced?
We offer transparent fee structures based on the complexity of your financial situation. Specific pricing details are discussed during your initial consultation.
What areas do you serve?
While based in Apple Valley, we serve clients throughout the Twin Cities metro area and beyond through both in-person and virtual consultations.
How often will we meet to review my financial plan?
We recommend quarterly reviews with ongoing communication as needed, ensuring your plan adapts to life changes and market conditions.
