Call Now
Website
Call
Business Details
18 Years
experience
Your Trusted Hair & Makeup Experts in Long Beach, CA
Sweet Fuss, founded in 2008, is a premier hair and makeup artistry studio located in Downtown Long Beach, California. Led by Alpha Borriboonratana, a licensed cosmetologist with over 15 years of experience, we specialize in personalized hair and makeup services for weddings, special events, photo shoots, and commercial projects. Our team brings luxury and artistry directly to clients through on-location services across Southern California and beyond. We prioritize collaborative creativity, ensuring every clients vision is realized while maintaining a timeless yet trend-aware approach. Our work has been featured in major publications and platforms, including Style Me Pretty, Essence Magazine, and commercial campaigns for Keurig and Boost Mobile.

With a focus on 5-star service, we offer Sweet Touch Assistance for touch-ups during events and maintain a reputation for exceptional client care. Our philosophy centers on empowering clients to feel confident and radiant in their own skin, whether for a wedding, corporate shoot, or personal milestone. We pride ourselves on combining technical expertise with a warm, approachable demeanor that makes clients feel at ease. Our portfolio showcases a diverse range of styles, from bridal elegance to high-fashion editorial looks, reflecting our adaptability and commitment to individuality. As a locally owned business, we remain dedicated to fostering trust and delivering unforgettable beauty experiences.
Services
Bridal Services Special Events Commercial Services Hair Design Makeup Artistry
Details
  • Year established: 2008
Highlights and features
  • We offer 15+ years of experience in bridal and commercial hair/makeup artistry.
  • Our team provides personalized consultations to match your unique vision.
  • On-location services bring luxury styling to your preferred venue.
  • 5-star rated for consistent client satisfaction and attention to detail.
  • Featured in major publications and commercial campaigns for top brands.
What people say
Amazing time working Incredible friendly Composure spunk Look flawless Perfect hair
Services
Bridal Services
Sweet Fuss offers full-service bridal hair and makeup design tailored to your wedding vision. Our artists create timeless, camera-ready looks that enhance natural beauty while ensuring durability throughout events. With personalized consultations and touch-up support, we guarantee flawless styling from ceremony to reception.
Special Events
From red-carpet galas to milestone celebrations, our team delivers show-stopping hair and makeup for special occasions. We specialize in adapting styles to lighting and photography needs while maintaining comfort and longevity. Clients receive individualized attention to match their events theme and personal aesthetic.
Commercial Services
Sweet Fuss provides professional hair and makeup for print, media, and advertising campaigns. Our expertise includes creating versatile looks for high-pressure shoots, ensuring consistency across multiple takes and lighting conditions. We collaborate with brands like Keurig and Boost Mobile to deliver visually compelling results.
People
Alpha Borriboonratana
Founder / Lead Artist
Alpha Borriboonratana, a licensed cosmetologist since 2008, combines technical mastery with a client-focused approach. Her work has been featured in major publications and commercial campaigns. Known for her calming presence, she ensures clients feel confident and comfortable during every session.
Questions
What services does Sweet Fuss offer?
We specialize in bridal hair/makeup, special event styling, and commercial/editorial services for print and media projects.
Do you provide on-location services?
Yes, we bring full professional kits to your venue across Southern California and beyond.
How far in advance should I book?
We recommend booking 6-12 months ahead for weddings and 3-6 months for events.
Can I see your portfolio?
Our portfolio showcases bridal, lifestyle, and commercial work on our website and social media.
What is your cancellation policy?
Deposits are non-refundable but may be transferable for rescheduled bookings within 12 months.
Reviews (4)
Amberly Domantay-Sanchez
Oct 22, 2021 Report
Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Loved my hair and makeup! Alpha was awesome and made the appointment so smooth and easy. She knew exactly what I wanted and everyone loved my look. Will definitely come back and recommend to others!
Service:Hairstyling
Marenda Sabin
Aug 20, 2021 Report
Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Cant say enough great things about Alpha, who traveled to Catalina Island to fix me up for my wedding day! She was kind, gentle, timely, personable, and so talented! Thank you so much Alpha!
Service:Hairstyling
Michelle Rogel
Jun 17, 2021 Report
I submitted online request on Sunday night and the next day while at work Monday morning received message follow up about an availability for that Saturday (few days away). I wasn't expecting an opening being I was now attending special dinner event. I got my hair and makeup done beautifully and everyone loved my look all day. I have shorter hair to my shoulders and brought my clip on hair pieces about middle back in length. I was worried it wouldn't work out with having cut my hair weeks ago, but Alpha she made it look naturally perfect. I would recommend her and look forward to my next event
Sonia Pelayo
Oct 08, 2020 Report
I had the Keratin Lash lift and I am obsessed with my lashes! I dont miss using my eyelash curler gadget...no more pinching my eyelids, pulling out my lashes and getting ready is a breeze! No pain at all, you relax and get to have a great conversation with Alpha, who is absolutely sweet. I highly recommend the lash lift, you will not regret it!