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Your Trusted Partner for Retirement Planning Solutions
Hunt Country Wealth Management is a family-owned fiduciary firm specializing in retirement planning and wealth management for individuals aged 50 and above. With over 20 years of combined experience, our husband-and-wife leadership team combines traditional financial principles with behavioral finance insights to deliver personalized strategies. We offer comprehensive services including retirement audits, investment management, tax and estate planning, and hourly financial consultations.

Our collaborative approach prioritizes your unique goals, ensuring active involvement in decision-making while adhering to the fiduciary standard. Located in Winchester, Virginia, we serve clients nationwide through virtual consultations and maintain deep roots in the Shenandoah Valley community.
Services
Retirement Planning Investment Management Retirement Audit Sovereign Series Retirement Plan Guided Investing Hourly Planning Tax Planning Estate Planning Behavioral Finance Consultation Retirement Basecamp Course
Highlights and features
  • We offer over 20 years of combined experience in retirement-focused financial planning.
  • Our fiduciary standard ensures your best interests guide every recommendation.
  • We provide hourly financial planning with no minimum asset requirements.
  • Our approach integrates behavioral finance insights with traditional strategies.
  • We specialize in Time-Segmentation retirement income planning strategies.
Associations and certifications
  • Certified Financial Planner Board of Standards Inc.
  • Commonwealth Financial Network
  • FINRA
  • SIPC
Services
Retirement Planning
Our retirement planning service creates customized roadmaps for transitioning into retirement with confidence. We analyze your financial situation, future goals, and risk tolerance to develop comprehensive strategies addressing income needs, tax efficiency, and estate considerations. With specialized expertise in Time-Segmentation strategies, we help clients navigate critical milestones like Social Security optimization and required minimum distributions while maintaining fiduciary accountability.
Investment Management
This service aligns investment portfolios with individual financial goals through strategic asset allocation. We provide ongoing monitoring and rebalancing while incorporating behavioral finance insights to manage emotional decision-making. Our approach focuses on risk management, tax-efficient strategies, and long-term wealth preservation tailored to retirement timelines, ensuring investment decisions directly support clients' specific retirement objectives and financial circumstances.
Retirement Audit
The Retirement Audit offers a comprehensive assessment of retirement readiness through a structured evaluation process. This service analyzes current financial status, projected income streams, and potential risks to create actionable recommendations. We examine tax implications, healthcare costs, and income distribution strategies to identify gaps and opportunities, providing clients with clear insights about their retirement preparedness and necessary adjustments.
Guided Investing
Guided Investing provides personalized investment strategies with active client participation. We develop customized plans addressing specific financial milestones while educating clients about market dynamics and risk management. This service includes portfolio construction, performance monitoring, and strategy adjustments based on changing life circumstances, ensuring investment decisions remain aligned with evolving retirement goals and market conditions.
Hourly Planning
Hourly Planning offers flexible financial advice without minimum investment requirements. Clients receive expert guidance on specific questions or challenges through one-on-one consultations. This service covers various topics including tax strategies, estate planning basics, and investment decision-making, providing actionable recommendations tailored to individual circumstances while maintaining the fiduciary standard of putting clients' interests first.
People
Chris Merchant
Certified Financial Planner
Chris Merchant, CFP, has over 20 years of experience in financial services, specializing in retirement income planning. He founded Hunt Country Wealth Management to provide personalized, fiduciary-driven financial guidance to pre-retirees and retirees in the Shenandoah Valley and nationwide.
Heather Merchant
Operations Director
Heather Merchant oversees firm operations and client outreach at Hunt Country Wealth Management. With extensive experience in financial services administration, she ensures smooth delivery of personalized retirement planning solutions while maintaining the firm's commitment to exceptional client service.
Questions
What retirement planning services do you offer?
We provide Retirement Audits for readiness assessments and Sovereign Series Retirement Plans for comprehensive strategies. Our services address income planning, tax efficiency, and estate considerations tailored to individual retirement timelines and financial situations.
How are you different from other financial advisors?
As a fiduciary firm specializing in retirement planning for those 50+, we combine traditional finance with behavioral insights. We offer hourly planning with no minimums and specialize in Time-Segmentation strategies not widely available elsewhere.
Do you serve clients outside Virginia?
While based in Winchester, Virginia, we provide virtual consultations to clients nationwide. Our retirement planning expertise benefits individuals across the U.S., particularly those in pre-retirement and retirement stages regardless of location.
How do I start working with your firm?
Begin with our Discovery Questionnaire to outline your financial goals, then schedule a 15-minute consultation. We'll discuss your needs and determine the best service approach, whether retirement planning, investment management, or hourly consultation.
Are you legally required to act in my best interest?
Yes, as a fiduciary firm, we're legally obligated to prioritize your interests. Our Commonwealth Financial Network affiliation requires adherence to strict fiduciary standards, ensuring all recommendations align with your financial objectives.
What is your hourly planning service?
Our hourly planning service provides expert financial guidance without minimum asset requirements. It addresses specific questions about retirement strategies, tax planning, or estate considerations through focused consultations, offering tailored solutions for unique financial situations.