Magic Box @ The REEF is the first of its kind, and one-of-a-kind. A truly all-inclusive "one-stop-shop" for producing unique and successful events in DTLA - from small meetings to large conventions - Magic Box provides both the spaces and services that bring every event experience to the next level.
Housed in the iconic LA Mart building, this collection of gorgeous, modern, renovated spaces play host to an enormous array of special events and trade shows, including the arts, design, fashion, film, television, advertising, and tech industries, and more. Transform 100,000+ square feet of sleek indoor exhibition and breakout space for a revamped trade show experience.
Housed in the iconic LA Mart building, this collection of gorgeous, modern, renovated spaces play host to an enormous array of special events and trade shows, including the arts, design, fashion, film, television, advertising, and tech industries, and more. Transform 100,000+ square feet of sleek indoor exhibition and breakout space for a revamped trade show experience.
Services
Our Services
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Our single most distinguishing component, and what separates Magic Box from other event centers, is the quality of our services.
Unlike other event centers, that require outside contractors to provide services, all of our event services are on-site, from exhibitor services, decoration, furniture configurations, booth build-out, signage, box office services, dock management, material handling, power, internet access, engineering, rigging, security, housekeeping services, event management, and more.
Unlike other event centers, that require outside contractors to provide services, all of our event services are on-site, from exhibitor services, decoration, furniture configurations, booth build-out, signage, box office services, dock management, material handling, power, internet access, engineering, rigging, security, housekeeping services, event management, and more.
Attend
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It has added a modernized large-scale events facility and full-scale production service center to the DTLA map. To learn more about events that are hosted at Magic box, please visit our calendar. Please contact specific events' organizers directly for ticketing information and hours. The venue is within 0.25 miles of the Blue Line Grand Ave station and within 0.5 miles the 23/Flower Expo line station.
Our Event Space
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Magic Box is the event, trade show, and production center for THE REEF: A Creative Habitat in Downtown Los Angeles. With over 100,000 square feet of customizable event space over three floors, Magic Box delivers a dynamic, special facility that can be purpose-built to fulfill an extraordinary scope of event needs.
2nd Floor
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This unique event floor has been designed specifically with trade show needs in mind. Consisting of a grand exhibit hall with space for 300 exhibitors (10x10 booths), over 60,000 total square feet, and three break out rooms (Cloud Room, Meeting A & B), this floor can be transformed into incredible show experiences.
1st Floor
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The most striking feature of this space is its 20-foot-high ceilings. It generates a grand, spacious and impactful feeling in attendees, and is used in many applications; from Fashion Shows to Speaking Events. Featuring its own private entrance, Exhibit Halls A & B can accommodate up to 140 exhibitors (in 10x10 booths) and four high tech meeting room.
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