Ultimate Sport Nutrition was established in Feb. of 2002 and the first retail store was opened just a few months later. The idea was to start a supplement store that really had Ultimate prices and Ultimate service and Ultimate selection. Some thought I was crazy to have my prices so low, and even crazier that I would take returns so freely.
But I believed in the idea of taking care of people like I would want to taken care of as a customer. We would shoot people straight instead of just trying to sell them more stuff. I knew that people don't come in to a business to spend money, they come in to have a need met, a goal met, or a problem solved.
But I believed in the idea of taking care of people like I would want to taken care of as a customer. We would shoot people straight instead of just trying to sell them more stuff. I knew that people don't come in to a business to spend money, they come in to have a need met, a goal met, or a problem solved.
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