In marketing to baby boomers and seniors, understanding how they think is just as important as what they think. We understand how they think, and we'll help you connect with them. We are subject matter experts, problem solvers and creative professionals, experienced in advertising to 50+ customers for over 25 years.
We identify the 50+ customers' needs, values and purchase motivators inherent in their stage of life, and incorporate this understanding into all our creative design and messaging. Our strategic approach and exceptional creative combined with the latest in communications technologies and performance management tools generates the most effective and efficient marketing programs.
We identify the 50+ customers' needs, values and purchase motivators inherent in their stage of life, and incorporate this understanding into all our creative design and messaging. Our strategic approach and exceptional creative combined with the latest in communications technologies and performance management tools generates the most effective and efficient marketing programs.
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Our Approach
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For more than 25 years, Coming of Age has been specializing in connecting brands with people over the age of fifty. What sets our marketing approach apart is our deep understanding of this audience and how to effectively communicate with them. Coming of Age goes beyond just knowing the demographics of the Senior population, delving into the psychology of who they are and how the brain processes information as we age.
About Us
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Established in 1991, Coming of Age is a full-service marketing agency. We are subject matter experts, problem solvers and creative professionals experienced in advertising/marketing to Baby Boomer and senior customers.
Providing a mix of online and offline marketing services, we identify 50+ customer needs, values and purchase motivators inherent in their stage of life and create messages that motivate by identifying and resonating specifically with aging audiences.In the marketing field, it is commonly assumed that customers process communications in more or less the same way, regardless of their age.
Providing a mix of online and offline marketing services, we identify 50+ customer needs, values and purchase motivators inherent in their stage of life and create messages that motivate by identifying and resonating specifically with aging audiences.In the marketing field, it is commonly assumed that customers process communications in more or less the same way, regardless of their age.
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Coming of Age looks at your business holistically, rather than from a single campaign perspective. We remove marketing silos and review efforts with a big picture point of view, making recommendations for the most effective use of marketing dollars. This includes recommendations on a macro-level for overall objectives, budgeting, brand & message stewardship, audience targeting, test and learn opportunities and vision for growth.
Marketing to Seniors and Boomers
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A persistent myth about marketing to seniors and boomers is that older consumers are more resistant to switching brands or businesses. Research shows that to be wrong. Since consumer behavior is pertinent to the subtleties of marketing and advertising, this myth means many marketing campaigns targeting seniors are doomed to fail.
How Do Seniors Think Differently
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We've learned that marketing activities exert an enormous impact on individuals and that consumer behavior is very relevant to the dynamics of marketing practices. We've also learned that a good understanding of how the brain processes information goes a long way to improving connecting processes. There are material differences between males and females in the architecture and functioning of their brains.
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