Business Details
15 Years
experience
Fresh, Affordable Groceries for Central Valley Families
Since 2011, First Step Nutrition has been dedicated to serving underserved communities in Central Valley with fresh, affordable groceries and nutrition education. Our mission centers on partnering directly with local farmers and agencies to provide budget-friendly produce and eWIC-eligible items, ensuring access to healthy foods for low-income women, infants, and children. Established as a family of eight stores, we prioritize customer convenience through streamlined eWIC shopping experiences, nutrition counseling, and friendly service. Our commitment to community well-being is reinforced by core values like accountability, honesty, and resourcefulness, which guide our team in creating a supportive shopping environment.We focus on eliminating barriers to nutritious food, offering diverse produce selections, dairy, and cooking staples at prices that accommodate every familys needs. By maintaining transparent operations and emphasizing customer satisfaction, we strive to empower communities to embrace healthier lifestyles. Our locations across Central Valley ensure broad accessibility, and our team remains dedicated to adapting to evolving customer needs while upholding the highest standards of service reliability and trustworthiness.
Services
Fresh produce
eWIC grocery items
Nutrition counseling
Community outreach
Multiple locations
Details
- Year established: 2011
Highlights and features
- We specialize in WIC-eligible items and eWIC shopping experiences for low-income families.
- Our partnerships with local farmers ensure fresh, budget-friendly produce daily.
- We operate eight stores across Central Valley for easy access to healthy foods.
- Our team provides nutrition counseling and referrals to healthcare resources.
- We accept diverse payment options, including SNAP, EBT, and credit cards.
What people say
Great deals
Fresh options
Friendly service
WIC-approved
Easy access
Services
Fresh produce
We source locally grown produce to ensure freshness and quality for every customer. Our inventory includes seasonal fruits and vegetables that meet WIC-eligibility standards. This service supports families in maintaining balanced diets at affordable prices.
eWIC grocery items
We offer a full range of WIC-eligible groceries, including dairy, grains, and baby supplies. Our staff assists customers in navigating eWIC requirements efficiently. This service simplifies access to essential nutrition for qualifying families.
Nutrition counseling
Our team provides personalized nutrition advice and referrals to healthcare resources. This service focuses on educating families about healthy eating habits and food preparation. It complements our grocery offerings to promote holistic well-being.
Multiple locations
We operate eight stores across Central Valley communities, including Visalia, Porterville, and Tulare. Each location offers consistent product availability and service standards. This network ensures convenient access for residents in diverse neighborhoods.
Community outreach
We collaborate with local agencies to address food insecurity and health disparities. This initiative connects customers with social services and healthcare resources. Our outreach efforts strengthen community ties while expanding our impact.
Questions
What is First Step Nutrition's main service?
We specialize in providing fresh produce and WIC-eligible groceries to underserved communities in Central Valley.
Do you accept EBT payments?
Yes, we accept EBT, SNAP, credit cards, and cash for all purchases.
How many locations are there?
We operate eight stores across Central Valley, including Visalia, Porterville, Tulare, and Shafter.
Are you open on Sundays?
Most locations are closed Sundays, but our Porterville store has limited hours from 10 PM to 3 AM.
Do you offer nutrition counseling?
Yes, we provide free nutrition counseling and referrals to health resources at all locations.
