Business Details
31 Years
experience
Your Trusted RV & Marine Dealer in Rhinelander, WI
Founded in 1995, Shoeders RV & Marine has established itself as a premier destination for outdoor recreation enthusiasts in Northern Wisconsin. Located on 40 acres along Shepherd Lake, our family-owned business combines decades of industry experience with a passion for outdoor adventure. We offer an extensive selection of new and used RVs, boats, snowmobiles, and Ice Castle Fish Houses, backed by comprehensive service and parts departments staffed by certified technicians. Our commitment to excellence extends to our rental fleet, featuring pop-ups, travel trailers, snowmobiles, and boats for seasonal adventures. With seven Mercury Service Award wins, we maintain the highest technical standards while prioritizing customer education and satisfaction.Our values-driven approach emphasizes community engagement, honest business practices, and continuous improvement across all departments. From personalized customization options to expert maintenance advice, our knowledgeable team ensures every customer receives tailored solutions. As a locally rooted business, we actively support regional organizations while maintaining financial stability and operational excellence. Our facility in Rhinelander serves communities across the Northwoods, including Sugar Camp, Newbold, Eagle River, and Minocqua. Through consistent innovation and employee development, we strive to remain Northern Wisconsin's leading recreation destination for all seasons.
Services
RV Sales
Boat Sales
Snowmobile Sales
Parts Department
Service & Repair
RV Rentals
Boat Rentals
Customization
Maintenance Plans
Winter Storage
Details
- Year established: 1995
Highlights and features
- Family-owned since 1995 with deep local market knowledge
- Seven-time Mercury Service Award winning technical department
- 40-acre facility featuring in-stock inventory and customization options
- Certified technicians with industry-leading training credentials
- Community-focused business supporting local organizations and events
Associations and certifications
- Mercury Service Award
Services
RV Sales
We offer comprehensive RV sales with both new and pre-owned inventory including travel trailers, motorhomes, and pop-up campers. Our experienced sales team provides personalized guidance to help customers select the perfect recreational vehicle for their lifestyle. With financing options available and trade-in valuation services, we make the purchasing process straightforward and accessible for all budget levels.
Boat Sales
Our boat sales department features new and used models from top manufacturers including Mercury, Yamaha, and Crestliner. We carry fishing boats, pontoon boats, and recreational watercraft suitable for Northwoods lakes. With dock accessories and trailer packages available, our specialists ensure complete boating solutions that match each customer's specific water activity needs and storage capabilities.
Service & Repair
Our certified technicians provide expert service for RVs, boats, and snowmobiles with seven Mercury Service Award recognitions. The facility includes specialized equipment for diagnostics, engine work, and body repairs. We offer scheduled maintenance plans and seasonal checkups to maintain optimal performance while extending equipment lifespan through preventative care programs.
Parts Department
We maintain a comprehensive inventory of OEM and aftermarket parts for all major RV, marine, and powersports brands. When specialized components aren't in stock, our parts specialists can source and order required items efficiently. The department also offers customization parts and performance upgrades to enhance functionality and personalization of recreational vehicles.
Rentals
Our rental fleet includes RVs, snowmobiles, boats, and pop-up campers available for seasonal adventures. The program accommodates both short-term needs and trial experiences before purchase. With flexible reservation options and delivery services available, we provide accessible outdoor recreation solutions for tourists and local residents exploring Northern Wisconsin's natural attractions.
Questions
What types of recreational vehicles do you sell?
We offer new and used RVs including travel trailers, motorhomes, and pop-up campers from top manufacturers.
Do you provide financing options for purchases?
Yes, we offer financing including 0% APR options for qualified buyers on select models.
Are service appointments required for maintenance?
While walk-ins are welcome, scheduling appointments ensures dedicated time slots with our technicians.
What areas do you serve from Rhinelander?
We serve customers throughout Northern Wisconsin including Eagle River, Minocqua, Wausau, and Tomahawk.
Do you rent equipment for seasonal activities?
Yes, we offer seasonal rentals for RVs, snowmobiles, boats, and camping equipment.
What service awards has your business won?
Our service department has won the Mercury Service Award seven times since 2008.
Reviews (6)
Jill Burns
Jan 20, 2022
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Super helpful staff and made our first time snowmobile renting experience smooth! You can get to local trails from the shop, but for newbie riders I recommend asking them to deliver the sleds to a trailhead for you to hop on and go.
Karen Padilla
Jan 18, 2022
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Tom was a pleasure to work with. He was friendly and had things ready to go for us when we said we be there at 8am to get out new atv. Tom went out of his way to highlight important things for us to reference to when looking at the manual. We didnt even ask him to do that. To me right there is customer service!!
Jim Spehn
Oct 18, 2021
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I bought a new 2021 Ranger 1850 Reata from Brian at Shoeders Marine and, based on my experience, would highly recommend these guys! I found my boat online and used their website to contact someone about the boat and Brian responded via text almost immediately. He sent me all of the info I needed to make my decision and since Id already seen this boat in person somewhere else I was able to move on to negotiating the price. I always negotiate based on the out the door price to ensure there are no surprises and they were happy to negotiate that way- Ive found some dealers wont
Brian Ericksen
Sep 22, 2021
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It was a great experience. Tom my sales person was very knowledgeable. He answered all my questions promptly. I will definitely return to Shoeder's when I need a new toy!
Noah Pettavino
Sep 17, 2021
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The customer service is outstanding!!! We bought our very first 5th wheel camper, absoulute 0 pressure, took our time finding the perfect camper for our family and above all, any and all questions we had were answered with honesty, on the spot! Everyone we met treated us like family! They go above and beyond! Looking for a new or used camper? 10/10 recommend Shoeder's RV and Marine! Ask for Brian in sales!!!!
William Stewart
Aug 31, 2021
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We bought our new-to-us pontoon boat here. I wrote them and several other dealers a letter in March 2021 describing what we were looking for. The sales staff here were the only ones out of 8 dealers who responded. After months of looking on line and no boats matching our needs, we came here in person just to meet the sales people we had met on the phone.
Brian still had our letter posted at his desk! As it happened, they had a very nice boat on consignment. Since they did not own it, they could not check much beyond cosmetics. We bought it. After launching, we returned with the boat. There was
Brian still had our letter posted at his desk! As it happened, they had a very nice boat on consignment. Since they did not own it, they could not check much beyond cosmetics. We bought it. After launching, we returned with the boat. There was
