Business Details
10 Years
experience
Your Trusted Real Estate Experts in Tuscaloosa, AL
Alice Maxwell is Tuscaloosa's premier real estate group, combining over three decades of local expertise with a client-focused approach. Founded in 2016 as part of Keller Williams Tuscaloosa, our team of seven full-time agents and dedicated operations staff specializes in residential and luxury property transactions across Tuscaloosa, Northport, Lake Tuscaloosa, and surrounding communities. We leverage cutting-edge technology and personalized service to simplify buying, selling, and investing in real estate, with a proven track record of success - including being ranked Alabama's #1 real estate team in 2021. Our commitment extends beyond transactions through active community involvement in local nonprofits, schools, and Habitat for Humanity projects. With specialized knowledge of university-adjacent properties, luxury condos, and investment opportunities, we provide tailored solutions for first-time buyers, sellers, and seasoned investors.Our team's responsiveness, market expertise, and ethical standards have earned consistent five-star reviews and repeat client business. We offer comprehensive resources including property valuation tools, mortgage calculators, and detailed neighborhood guides to support informed decision-making. Our leadership in Tuscaloosa's real estate market is demonstrated through innovative marketing strategies and deep connections within the local real estate community. Whether you're relocating for work, seeking a game-day condo, or expanding your investment portfolio, our team delivers exceptional service with a personal touch.
Services
Real Estate Sales
Luxury Condo Listings
Investment Property Guidance
University-Area Housing
Property Valuation Services
Details
- Year established: 2016
Highlights and features
- We offer 30+ years of combined real estate experience in Tuscaloosa's unique market
- Our team includes Keller Williams' only luxury property specialist in the area
- We provide personalized guidance for university-adjacent property transactions
- Our community involvement includes Habitat for Humanity and local school partnerships
- We leverage Keller Williams' innovative technology for superior client experience
What people say
Quick home sales
Personalized guidance
Stress-free process
Market expertise
Community involvement
Services
Real Estate Sales
Our team specializes in residential property sales with a proven track record of rapid transactions. We provide expert staging advice, strategic marketing, and negotiation skills to maximize seller returns. Clients benefit from our deep understanding of Tuscaloosa's unique neighborhoods and market dynamics.
Luxury Condo Listings
We represent premium condominium properties in Tuscaloosa's most desirable developments. Our marketing strategies target qualified buyers through targeted digital campaigns and luxury real estate networks. We understand the unique features and amenities that appeal to upscale condo buyers.
University-Area Housing
Our team specializes in properties near the University of Alabama, including game-day condos and student housing investments. We offer market insights for both buyers and sellers in this dynamic sector. Our services include rental management guidance and property optimization strategies.
Investment Property Guidance
We help clients build wealth through strategic property investments. Our services include market analysis, ROI projections, and portfolio diversification strategies. We maintain a database of off-market opportunities and emerging investment areas in West Alabama.
Property Valuation Services
Our team provides accurate property valuations using comparative market analysis. We consider current market trends, recent sales data, and property condition to determine optimal pricing strategies for sellers and buyers alike.
People
Alice Maxwell
Team Leader
With over 30 years of Tuscaloosa real estate experience, Alice founded Keller Williams Tuscaloosa in 2016. Recognized as Alabama's #1 real estate agent in 2021, she specializes in luxury properties and university-area housing. Her team consistently delivers exceptional client service through innovative technology and personalized approaches.
Aly Farinelli
Director of Operations
Aly manages our team's operations with a focus on client experience and transaction efficiency. She ensures seamless coordination between agents, clients, and service providers. Her organizational expertise maintains our team's high service standards across all transactions.
Didi Henry
Qualifying Broker
As our qualifying broker, Didi ensures all transactions meet regulatory standards while providing expert market guidance. With extensive local knowledge, she helps clients navigate complex real estate decisions with confidence and compliance.
Cade Herron
Director of Sales
Cade leads our sales initiatives with a focus on client acquisition and market expansion. His strategic approach to property marketing and buyer outreach helps clients achieve their real estate goals efficiently.
Allie Hoffman
Listing Manager
Allie specializes in property presentation and listing optimization. She coordinates staging, photography, and marketing materials to maximize property appeal and attract qualified buyers in competitive markets.
Questions
What real estate services do you offer in Tuscaloosa?
We specialize in residential and luxury condo sales, investment property guidance, and university-area housing solutions across Tuscaloosa and surrounding communities.
How do you help first-time homebuyers?
We provide personalized mortgage guidance, neighborhood expertise, and step-by-step support to simplify the homebuying process for first-time purchasers.
Can you assist with selling homes quickly?
Yes, our strategic marketing and staging advice consistently deliver rapid sales, with multiple properties selling within days of listing.
Do you work with out-of-state investors?
Yes, we specialize in remote transactions and have successfully represented numerous out-of-state clients purchasing Tuscaloosa investment properties.
What makes your team different from other agents?
Our combination of local market expertise, Keller Williams' resources, and community commitment delivers exceptional service with a personal touch.
Reviews (5)
Kallie Hiller
Dec 04, 2021
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Positive:Professionalism,Quality
Alice is the best! She helped me quickly find the right condo while Im at UA and knows the Tuscaloosa area so well, which was helpful since I recently moved here. Would definitely recommend her for any real estate needs!!
Alice is the best! She helped me quickly find the right condo while Im at UA and knows the Tuscaloosa area so well, which was helpful since I recently moved here. Would definitely recommend her for any real estate needs!!
Morgan S.
Dec 03, 2021
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Positive:Professionalism,Responsiveness,Value
Alice and her team are world class. She is an absolute pleasure to work with as you can tell she genuinely loves what she does, but more importantly loves the people that she helps. Anytime Ive been involved with a transaction for her and her team they have been nothing but professional and always available to help!
Alice and her team are world class. She is an absolute pleasure to work with as you can tell she genuinely loves what she does, but more importantly loves the people that she helps. Anytime Ive been involved with a transaction for her and her team they have been nothing but professional and always available to help!
Kim Vardaman
Dec 03, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Alice Maxwell has helped our family find a couple of different homes. She is very knowledgeable of the market; and eager to help. She treats you like family! I would definitely recommend Alice!
Alice Maxwell has helped our family find a couple of different homes. She is very knowledgeable of the market; and eager to help. She treats you like family! I would definitely recommend Alice!
Ellen Ray Chitty
Dec 02, 2021
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Alice Maxwell and her team thrive in making genuine connections with their clients. They are all so helpful and experienced. Everyone at The Alice Maxwell Team makes your real estate needs their top priority. Such a great and delightful team!
Alejandro Perez
Nov 25, 2021
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Alice Maxwell is the person that will bent backwards to give you Excellent Customer Service. She helped us find our nest in Tuscaloosa back in 2015 and now has helped us sell our house, in less than 2 hours of having it in the market the house sold. Pictures of the home for the internet were amazing, she did a walkthrough of the house with us and gave us a lot of good advice in how to prepare for the showings. Her associates were very responsive to our calls and text messages and Alice will always pick up the phone for you when you call, if not she will call you right back, All I have to say is
