Business Details
Creative Branding, Design & Marketing Agency
Our Full Attention is a full-service creative branding, design, and marketing agency dedicated to helping CPG, specialty retail, hospitality, and B2C brands achieve their goals. Founded on the principle of avoiding complacency, we provide laser-focused, driven, and unwavering attention to every project. Our team combines wit, respect, and creativity to deliver bold campaigns, striking interior designs, and market-savvy products. With expertise in strategy development, brand positioning, and customer experience, we serve clients across the United States from our Grand Rapids, Michigan headquarters. Our approach emphasizes collaboration, integrity, and accountability, ensuring every solution meets the highest standards of excellence.We specialize in transforming brands through innovative advertising, environmental branding, and digital marketing strategies tailored to modern consumer demands. Our multidisciplinary team brings decades of combined experience across industries, from Fortune 500 companies to emerging startups. We prioritize creating emotionally resonant spaces, functional products, and memorable brand identities that stand out in competitive markets. Our commitment to continuous improvement drives us to challenge conventions and exceed client expectations through strategic thinking and creative execution.
Services
Branding Strategy
Product Design
Advertising Campaigns
Interior Branding
Digital Marketing
Packaging Design
Environmental Branding
UX/UI Design
Experiential Marketing
Highlights and features
- We have 20+ years of combined experience across branding, CX, and design
- Our multidisciplinary team solves complex problems with creative solutions
- We maintain full transparency and accountability in all client relationships
- Our collaborative approach ensures every project benefits from diverse expertise
- We specialize in creating emotionally resonant brand experiences
What people say
Creative excellence
Strategic thinking
Collaborative approach
Innovative solutions
Attention to detail
Services
Branding Strategy
We create comprehensive brand strategies that define market positioning and competitive differentiation. Our approach combines consumer insights with business objectives to build lasting brand equity. Services include market research, brand architecture, and identity systems development.
Product Design
Our product design team develops functional, market-ready solutions for consumer goods. We focus on user experience, manufacturing feasibility, and brand alignment. Services include 3D visualization, prototyping, and packaging integration for retail environments.
Advertising Campaigns
We develop integrated advertising campaigns across digital, print, and broadcast platforms. Our strategic approach combines creative storytelling with performance metrics to maximize ROI. Services include campaign development, media planning, and influencer partnerships.
Interior Branding
Our interior branding transforms commercial spaces into immersive brand experiences. We create environments that reflect brand identity while optimizing functionality. Services include retail design, office branding, and hospitality space planning.
Digital Marketing
We implement data-driven digital marketing strategies to enhance brand visibility and engagement. Our services include social media management, content creation, and programmatic advertising tailored to target audiences across digital platforms.
People
Daniel Spicer
Founding Partner
20+ year branding expert with experience spanning startups to Fortune 500 companies. Specializes in customer experience design and brand strategy. Active in local design community and home improvement enthusiast.
Chris Penning
Partner
Digital marketing specialist with deep expertise in brand storytelling. Focuses on leveraging historical business insights to create modern marketing solutions. Passionate about sports history and digital innovation.
Danny Horner
Art Director
Creative leader with blue-collar roots and diverse design expertise. Specializes in visual storytelling across multiple mediums. Active in local art scene and DIY culture advocate.
Adam Carr
Design & Innovation Director
Industrial design expert with extensive CPG industry experience. Focuses on creating functional products that balance aesthetics and usability. Enthusiast of outdoor activities and automotive design.
Erin Meyer
Interior Designer
Commercial interior designer specializing in hospitality and retail environments. Creates spaces that combine brand identity with practical functionality. Advocate for sustainable design practices and community engagement.
Questions
What industries do you specialize in?
We focus on CPG, specialty retail, hospitality, and B2C brands, with experience across diverse sectors including consumer products and commercial spaces.
Do you work with national clients?
Yes, while based in Grand Rapids, Michigan, we serve clients coast-to-coast and internationally through our established remote collaboration processes.
What sets your agency apart?
Our unique approach combines creative energy with strategic accountability, maintaining full attention to every project through collaborative problem-solving and diverse expertise.
How do you measure campaign success?
We use data-driven metrics aligned with client objectives, including brand awareness, engagement rates, and ROI analysis for all marketing initiatives.
Can you handle both branding and physical design?
Yes, we offer comprehensive services covering brand strategy, digital marketing, product design, and interior branding under one creative umbrella.
