Pure Family Fitness

Business Details

29 Years

experience

Your Premier Fitness Destination in Delaware & Maryland

Pure Family Fitness has been dedicated to transforming lives through fitness for over 30 years. Founded in 1997 by Tony Taghipour with the opening of Powerhouse Gym in West Ocean City, MD, we have grown to operate nine premier fitness facilities across Delaware and Maryland. Our mission is to create community-focused environments where individuals and families can achieve their health goals through cutting-edge equipment, expert-led programs, and personalized support.

With a team of certified trainers, competitive athletes, and specialized coaches, we offer diverse services including personal training, group fitness classes, functional training, and family amenities like KidsClub. Our commitment to innovation is reflected in programs like S.W.E.A.T (Speed, Weight, Endurance, Agility, Training) and partnerships with complementary businesses to enhance member experiences. We prioritize accessibility with 24/7 access at select locations and strive to make fitness inclusive for all ages and fitness levels.

Services

Personal Training Group X Classes S.W.E.A.T Fitness KidsClub Nutritional Coaching Functional Training Smoothie Bars 24/7 Access

Details

Year established: 1997

Highlights and features

30+ years of experience operating family-owned fitness centers
Certified personal trainers and master trainers with advanced education
24/7 access available at 5+ locations for member flexibility
Over 50 group fitness classes included free with membership
Family-focused amenities including KidsClub and nutritional coaching

What people say

Wonderful trainers Great family amenities Motivating community 24/7 access available Helpful nutritional guidance

Website

Update Listing

Services

Personal Training

Certified personal trainers and master trainers develop customized fitness plans tailored to individual goals. Services include strength training, weight management, injury prevention, and sport-specific conditioning. Trainers hold advanced certifications in areas like powerlifting, nutrition, and prenatal/postpartum fitness.

Group X Classes

Over 50 free group classes included with membership feature formats like Les Mills, Zumba, yoga, and high-intensity interval training. Classes cater to all fitness levels with specialized options for seniors and functional training programs conducted on turf fields.

S.W.E.A.T Fitness

High-intensity interval training programs combine strength and endurance exercises on turf fields. Sessions use varied intervals and intensity levels to improve overall fitness, with scalable options for beginners and advanced members through monthly packages or drop-in sessions.

KidsClub

Supervised fitness-oriented activities for children at select locations promote healthy habits while parents work out. Programs emphasize fun, age-appropriate movement and wellness education, though availability varies by facility with no service at Bethany Beach location.

Nutritional Coaching

Certified nutrition coaches provide personalized eating plans based on individual goals, budget, and lifestyle. Services include education on nutritional science, meal planning, and dietary adjustments to complement fitness regimens, available as standalone or integrated programs.

People

Tony Taghipour

Founder

Industry veteran with 30+ years experience who opened the first Pure Family Fitness location in 1997. Continues to shape the company's strategic direction while collaborating with co-owner Nick on management.

Nick

CEO & Co-Owner

11-year fitness industry veteran with 24 years of collaborative management experience alongside founder Tony. Oversees day-to-day operations and business development for the nine-club network.

Dionne

Club Manager

Club manager at Seaford location since 2021 with prior retail management experience. Focuses on member relations and facility operations while advocating for staff input in decision-making processes.

Scott Ousley

Master Personal Trainer

15+ year veteran with multiple certifications including NSCA-CPT and Precision Nutritionist Level 1. Specializes in contest prep, injury prevention, and olympic lifting while serving as Founder and Head S.W.E.A.T Coach.

Stacey DeWitt

Certified Personal Trainer

U.S. Navy Veteran and ISSA-certified trainer with competitive powerlifting expertise. Holds multiple state records and specializes in strength training, bodybuilding, and nutrition coaching for diverse client needs.

Questions

What locations does Pure Family Fitness operate in?

We have 9 facilities across Delaware and Maryland including Seaford, Millsboro, Bethany Beach, Salisbury, and multiple Ocean City locations.

Are group fitness classes included with membership?

Yes, all Group X classes including Les Mills, Zumba, and S.W.E.A.T training are free with membership at all locations.

Does Pure Family Fitness offer child care services?

KidsClub provides supervised fitness activities for children at most locations, though unavailable at our Bethany Beach facility.

Can I access the gym 24/7?

Five locations including Salisbury, West Ocean City, and Millsboro offer 24-hour access with valid membership card authentication.

What personal training certifications do your trainers hold?

Our team includes NSCA, ISSA, and AFPA certified trainers with specialties in powerlifting, nutrition, prenatal fitness, and functional movement.

Do you offer nutritional guidance with membership?

Certified nutrition coaches provide personalized meal planning and dietary education as standalone services or integrated with fitness programs.

Reviews (7)

Write a Review

Tony P.

Sep 28, 2021 Report

Large clean facility with everything you'd expect in a good CrossFit gym. Did a drop-in class when traveling and felt right at home. Trainer Drew is top notch.

Eric W.

Aug 27, 2021 Report

I am only a vacationing visitor. This gym is LEGIT. I got a 3 day pass. It is a few more dollars than 2 gyms over there in mid- Ocean City, but it's worth the drive over the Rt. 50 inlet bridge to come here. I do wish they had like a 3-visit punch pass option. They are open late into the evening. They have (one) real squat bar at the squat racks! This alone separates the posers from the players, IMHO. This will be the gym I hit whenever I'm in the area.

Will T.

Jul 02, 2021 Report

Water fountains always broken... can't fill your water bottle.... internet always down and it's a brick building so no signal for music.... owner clearly doesn't care because many complaints have been put in and nothing fixed in months. He's more worried about his Salisbury location and we are the step children over here in west OC .... I would not pay the money we are paying to go here..

Mark Christopher Butler

Jun 27, 2021 Report

Positive:Quality
Place is clean and feels like old school gym as everybody is serious about their work. Was down for vacation so got weekly pass.best gym I have been to in along time

Alice M. Grigore

Jun 13, 2021 Report

The worst gym. I called to cancel the membership because I moved abroad and now I received an email from collection. I had the membership for one year, only 2months left to pay, but when the gym was closed because of Covid nobody said nothing when I paid even if I wasnt able to use the gym.

Oleksandr Stepanov

Apr 26, 2021 Report

Gym is nice and clean. But, Dont sign the contracts here. I was moving to out of state this year and I asked guy in gym if I need cancel anything before I move and I get answer: Youre good. After 4 months I found a collection record on my credit report for 185$ which is 3 months of membership fees + x3 $25 late payment fees +35% collection fee. I didnt receive any calls or emails from gym or collections!

Gorgeous Randy Flamethrower

Sep 11, 2019 Report

Nice gym with good equipment but a few big issues that can be fixed easily. 1: WiFi does not work in the weight lifting Area and there is no phone service in this area either. 2: All three Bench press are located directly under very bright lights and make it very hard to bench with open eyes, it would be very easy for the management to put a tinted lens over the lights. 3: The punching bag is in a poor location and they really should figure out a better place to put it.