Business Details
Your Trusted Wisconsin & Iowa Auto Dealership
Fillback Family of Dealerships has been a trusted name in automotive sales and service for three generations. As a family-owned and operated business serving Wisconsin and Northeastern Iowa, we combine deep industry experience with a commitment to personalized customer care. Our team of master-certified technicians holds advanced ASE certifications and utilizes genuine OEM parts to ensure every vehicle receives factory-standard service. We specialize in new Chrysler, Dodge, Jeep, Ram, Chevrolet, and Ford vehicles while offering a diverse inventory of used cars, SUVs, trucks, and vans.Our lifetime powertrain warranty reflects our confidence in service quality and long-term customer relationships. With locations in Boscobel, Highland, Richland Center (WI), and Prairie Du Chien (IA), we provide localized expertise backed by comprehensive automotive solutions including financing, leasing, and maintenance services.
Services
New Vehicle Sales
Used Vehicle Sales
Auto Repair
Parts Sales
Vehicle Financing
Leasing Options
Warranty Service
Maintenance Packages
Trade-In Appraisals
Online Scheduling
Highlights and features
- Family-owned with three generations of automotive industry expertise
- Master-certified technicians with advanced ASE certifications
- Lifetime powertrain warranty on vehicle purchases
- Genuine OEM parts for all repair and maintenance services
- Comprehensive service for all vehicle makes and models
Associations and certifications
- ASE Certified
Services
New Vehicle Sales
We offer the latest Chrysler, Dodge, Jeep, Ram, Chevrolet, and Ford models with expert guidance through every purchase stage. Our inventory includes SUVs, trucks, sedans, and EVs with manufacturer warranties and financing options. Our sales team provides transparent pricing and vehicle comparisons to help customers find their ideal match.
Used Vehicle Sales
Our certified pre-owned inventory features low-mileage vehicles with detailed history reports and multi-point inspections. We offer financing solutions for all credit types and trade-in appraisals to maximize customer value. Every used vehicle comes with available extended warranty options and service packages.
Auto Repair
Our ASE-certified technicians perform maintenance and repairs using genuine OEM parts for all makes and models. Services include oil changes, brake repairs, tire rotations, and warranty-covered work. We maintain factory service standards while offering competitive pricing and loaner vehicles during repairs.
Vehicle Financing
We provide financing options through multiple lenders with competitive rates for new and used vehicle purchases. Our finance team offers lease vs. loan comparisons, pre-approval services, and credit counseling to help customers make informed decisions about their automotive investments.
Parts Sales
We supply genuine OEM parts for all Chrysler, Dodge, Jeep, Ram, Chevrolet, and Ford vehicles. Our parts department offers installation services or take-home components with expert guidance for DIY projects. We maintain extensive inventory for immediate availability and can order specialized parts when needed.
Questions
What new vehicle brands do you carry?
We offer new Chrysler, Dodge, Jeep, Ram, Chevrolet, and Ford vehicles with full manufacturer warranties and incentives.
Do you service all vehicle makes?
Yes, our ASE-certified technicians service all makes and models using genuine OEM parts for optimal performance.
What financing options are available?
We provide competitive financing through multiple lenders, including lease options, loan programs, and credit-building solutions for all credit profiles.
Do you have a lifetime warranty?
Yes, we offer a lifetime powertrain warranty on vehicle purchases for continued protection and peace of mind.
What service hours work best for busy schedules?
Our sales department operates Monday-Friday 8 AM-6 PM, Saturday 8 AM-3 PM, with service appointments available during extended weekday hours.
Can I trade in my current vehicle?
Yes, we accept trade-ins with free appraisals to maximize your value toward any new or used vehicle purchase.
Reviews (5)
Jonel Rethwisch Hromadka
Nov 30, 2021
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We had the great opportunity to work with Julie in PDC! She helped us trade in our van and get us into our new to us Ram! We came at her with lots of questions about financing and our current lender. She was patient and what she couldn’t answer she brought Shawn over to help! In no time at all we said good bye mini van and hello Bighorn! Definitely will be back to talk to Julie about our next vehicle
Shana Tom
Jun 14, 2021
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Fillback has done an amazing job in selling us our last three vehicles. They give you a fair price and work with you to feel comfortable with your purchase without being pushy or overwhelming. John Nankey has sold us our last two vehicles, and he has done an amazing job. We would definitely recommend Fillback and will continue to buy our vehicles through them. Thanks again to the Fillback Family!
Samantha Michek
Apr 24, 2021
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We were almost ready to give up because we hadn’t been able to come to an agreement with 3 other dealerships. We were a day away from settling on a car we weren’t completely in love with, because it was the… only offer for our trade that was fair. I was walking out of a restaurant with my daughter when I saw the exact vehicle we had been looking for in Fillback’s Highland lot.
I walked in and laid out exactly what I was looking for and Sue completely made it happen. She gave us everything we asked for and then some. Zachery, our salesman, was incredibly helpful and explained
I walked in and laid out exactly what I was looking for and Sue completely made it happen. She gave us everything we asked for and then some. Zachery, our salesman, was incredibly helpful and explained
Abbey Lund
Jan 30, 2021
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I had another wonderful experience working with the Fillback crew! My previous vehicle was totaled in an accident and there was a lot to deal with regarding insurance, replacing my vehicle, etc. JULIE SIMON was amazing at helping me find a replacement and working with me throughout the whole process. Not only does she have an amazing attitude and genuinely cares, but her communication is outstanding as well. We often texted and could easily update each other throughout the process. Thank you so much JULIE SIMON!!!
Morgan L. Peterson
Aug 19, 2020
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I had an amazing experience with buying my first car from fillbacks. Julie Simon was AMAZING and made the processes seem so easy. HIGHLY RECOMMEND GETTING vehicle with them and working with Julie. She will definitely do all she can to get you in the vehicle you want!!!!