Business Details
36 Years
experience
Your Trusted Advertising & Marketing Partner in Erie, PA
Founded in 1990, PAPA Advertising has evolved from a design-focused firm into a comprehensive full-service agency. Our journey began in a modest three-room office, specializing in print materials for local brands like Hamot Hospital and Quaker State Oil. In 2000, we expanded our capabilities to address the complete advertising needs of clients, establishing expertise in brand management and strategic marketing alliances. Under the leadership of Liz Papa and Jason Keller since 2018, weve extended our creative reach across the Midwest while maintaining our commitment to delivering measurable results. Our team combines decades of experience with a collaborative approach, prioritizing research, strategy, and tailored solutions for every project.We specialize in branding, marketing, website development, and digital advertising, serving regional and national clients such as LECOM, Country Fair, and Reed Manufacturing. Our process begins with brand assessment and audience evaluation, followed by tool selection, plan development, and seamless execution. We pride ourselves on transparency, avoiding cookie-cutter solutions and instead focusing on unique strategies that solve specific challenges. With a culture of continuous improvement and a passion for innovation, we strive to exceed expectations while maintaining the trust earned over three decades in the industry.
Services
Branding
Marketing
Website Design
Online Advertising
Brand Assessment
Details
- Year established: 1990
Highlights and features
- We bring 30+ years of experience in branding and marketing strategy.
- Our A-team prioritizes research and unique solutions for every project.
- We guarantee transparency with no hidden fees or cookie-cutter approaches.
- Our strategic methodology combines brand assessment, audience analysis, and execution.
- We serve regional and national clients with measurable, results-driven campaigns.
Services
Branding
We create cohesive brand identities through visual design, messaging, and cultural alignment. Our team develops logos, packaging, and environmental branding to ensure consistent representation across all touchpoints. With over 30 years of experience, we help businesses establish trust and recognition in competitive markets.
Marketing
Our marketing services include strategy formulation, content creation, and multi-channel execution. From print materials to social media campaigns, we craft targeted solutions that engage audiences and drive growth. We focus on measurable outcomes through continuous analysis and adaptation.
Website Design
We build responsive, ADA-compliant websites that serve as 24/7 brand ambassadors. Our process incorporates information architecture, e-commerce functionality, and third-party integrations to optimize user experience and search engine visibility while aligning with broader marketing objectives.
Online Advertising
Our digital advertising strategies combine SEO, paid search, and social media campaigns to maximize online visibility. We utilize geofencing and competitor analysis to target specific audiences, ensuring efficient budget allocation and measurable return on investment for clients.
Brand Assessment
We conduct comprehensive evaluations of existing brand assets to identify strengths and areas for improvement. This process includes audience research, competitive analysis, and strategic recommendations to enhance brand positioning and market relevance.
People
Liz Papa
Creative Director
Liz Papa leads creative strategy at PAPA Advertising, drawing on decades of industry experience. A graduate of Edinboro University, she specializes in brand development and visual storytelling, ensuring every project reflects client values and market demands.
Jason Keller
Interactive Director
Jason Keller oversees digital initiatives at PAPA Advertising, combining strategic thinking with technical expertise. With a background in interactive media, he focuses on creating websites and campaigns that drive engagement and deliver measurable business results.
Questions
What services does PAPA Advertising offer?
We provide branding, marketing strategy, website design, online advertising, and brand assessment services tailored to businesses in Erie, PA and the Midwest region.
How does PAPA Advertising approach new projects?
Our process includes brand assessment, audience evaluation, tool selection, plan development, and execution. We prioritize transparency and measurable outcomes throughout every project phase.
What industries do you work with?
We serve diverse sectors including healthcare, manufacturing, hospitality, and non-profits, with experience ranging from local businesses to national brands like LECOM and Reed Manufacturing.
How long has PAPA Advertising been in business?
We've been operating since 1990, evolving from a design firm into a full-service advertising agency while maintaining our commitment to client-focused solutions.
Can you work with businesses outside Erie, PA?
Yes, while based in Erie, we serve clients across the Midwest and collaborate with regional and national brands through strategic partnerships and remote project management.
Reviews (2)
Amy Newberrry
Dec 09, 2018
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We love your team! Thank you for your help with our new project. Couldn't ask for a more comprehensive or tailor fit plan. Looking forward to moving into phase 2 with you guys. ...And also looking forward to more meetings with Romolo's cookies. HA!
Genna Cic
Nov 21, 2018
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The best people in the business to work with! The quality, skill, efficiency, competence, professionalism, and passion PAPA Advertising possesses is unparalleled.
