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Business Details
14 Years
experience
Luxury Hair & Makeup Services in Richmond, VA
Avenue 42 operates as a boutique, non-corporate salon in downtown Richmond, Virginia, driven by a team of creative professionals dedicated to redefining the salon experience for clients and artists alike. Our collaborative group specializes in red-carpet hair and makeup styling, advanced brow shaping, and lash enhancement, with national recognition for excellence in bridal services. Since 2012, we have prioritized luxury treatments in an environment designed to celebrate inner and outer beauty, offering curated products and techniques typically found in major metropolitan areas.

Founded by Natalie Gordon, our journey reflects a commitment to artistic expression, community service, and the transformative power of beauty. The salons name, inspired by the number 42, embodies values of balance, harmony, and purpose, guiding our artists to fulfill their creative missions while serving Richmonds most discerning clientele.
Services
Hair Extensions Bridal Makeup Waxing Virtual Consultations Haircuts Color & Highlights Brow Shaping Keratin Treatments
Details
  • Year established: 2012
Highlights and features
  • We specialize in nationally recognized bridal hair and makeup services.
  • Our artists are certified in advanced extension techniques like hand-tied and tape-in.
  • We offer virtual consultations for personalized service planning.
  • We use exclusive, metropolitan-grade products and techniques.
  • Our team prioritizes a collaborative, client-centric salon experience.
Services
Hair Extensions
Our certified stylists specialize in hand-tied, tape-in, fusion, and micro-bead extensions to achieve long, voluminous hair tailored to your style. Using premium quality hair, we ensure seamless integration with your natural locks for a flawless finish. Ideal for clients seeking dramatic transformations or added volume, our extensions are designed for comfort and longevity.
Bridal Makeup
Award-winning bridal makeup services enhance your natural beauty for your special day, with options for on-location or in-salon appointments. Our artists use high-end products to create long-lasting, camera-ready looks tailored to your vision. Available for destination weddings in popular locations like NYC, Charleston, and Cancun, ensuring you look radiant wherever you say 'I do.'
Waxing
Professional waxing services deliver smooth, irritation-free results for lips, brows, chin, and larger areas. Our stylists use advanced techniques to minimize discomfort while ensuring precision and durability. Perfect for maintaining a polished appearance, our waxing services cater to both quick touch-ups and full transformations.
Virtual Consultations
Book a virtual session with our experts to discuss hairstyle, color, or service options tailored to your lifestyle and preferences. This personalized service helps you make informed decisions before your appointment, ensuring your vision aligns with our capabilities. Ideal for busy clients or those seeking guidance on bold new looks.
Haircuts
From chic cuts to precision trims, our stylists craft customized haircuts for men, women, and children using trend-forward techniques. We incorporate inspiration photos to replicate your desired look while considering face shape and hair texture. Services range from classic styles to avant-garde designs, ensuring every client leaves confident and satisfied.
People
Natalie Gordon
Founder
Natalie Gordon founded Avenue 42 in 2012 after a career journey that included law, fashion, and film styling. Her vision for a non-corporate, artist-driven salon emerged from personal challenges and a passion for beauty. The salons name reflects her belief in purpose and harmony, guiding its growth into a nationally recognized brand.
Questions
What services does Avenue 42 Salon offer?
We specialize in hair extensions, bridal makeup, waxing, virtual consultations, and luxury haircuts for men, women, and children.
Are your bridal services available outside Richmond?
Yes, we offer on-location bridal styling in Virginia, Washington, DC, and popular destinations like NYC, Cancun, and Charleston.
Do you provide virtual consultations?
Yes, book a virtual session with our stylists to discuss hairstyle, color, or bridal looks tailored to your preferences.
What hair extension methods do you use?
Our certified stylists offer hand-tied, tape-in, fusion, and micro-bead extensions for seamless, long-lasting results.
Reviews (6)
Margot H.
Dec 05, 2021 Report
Went to these guys for the first time and was really happy with my experience! Jesika did a stellar job--I have an odd style that's super short on one side and longer on the other. Really appreciated her attention to detail/shaping, too. Definitely will be back again--thanks!
B. G. J.
Oct 15, 2021 Report
We had Heather, Jane, and Kara today for my daughter's wedding. They did an excellent job with hair and makeup for diverse group of bridesmaids. They listened and were incredibly responsive of each. They also made the mothers and grandmothers look just as glamorous for our special day! Thank you!
K. E.
Jul 18, 2021 Report
I would give this establishment 5-stars if I wrote this review after my very first appointment. Absolutely love Jane: her enthusiasm, educated mannerism, and overall amazing spirit. However, after today, I was left a little disappointed after spending $160 for a color touch up that needed only a hint of color; not even styled. Just walked out with a half damp, frizzy head of hair. Granted, I love the color! Due to another client coming in for that day, Jane advised that her receptionist would blow dry my hair. After hearing the fact that she wasnt a stylist, I grew a little worried as she just
Dianne D.
Jun 27, 2021 Report
I had an amazing visit with Allison. She made me feel like a hair goddess! I appreciate how she consulted with me prior to beginning. She really took her time examining my hair and asked lots of questions about what I wanted. I'm so happy with the results!
Haley H.
Feb 20, 2021 Report
I got a hair cut with Jesika today and I cannot get over how amazing my hair looks. I have curly hair and I could definitely tell Jesika really knew how to cut curly hair. Most hair cuts I've gotten in the past, the stylist just treated my hair the same as straight hair, but Jesika definitely took an approach unique to my hair. Probably the best hair cut I've ever gotten, so so happy. The salon is cute and seemed very clean. Also great pricing and lots of street parking. Really nice staff.
Megana K.
Jan 17, 2021 Report
I got my hair done by Lexie Kaiser and it wasn't anything like I asked for. The highlights she gave me were blonde and looked really unnatural in my black hair. I ended up leaving the salon looking like a zebra. In addition to that, she charged me more than I was initially told it would cost. I had to get my hair redone at a different salon.