Business Details
Your Strategic Marketing Partner in Austin
Founded on the principle that marketing should be a strategic driver of business growth, Good Strategic Marketing has become a trusted partner for companies seeking to align their marketing efforts with measurable business outcomes. With over two decades of experience in marketing and business strategy, our founder Kym Good approaches each project with a hands-on, collaborative mindset, treating client goals as our own. We specialize in developing data-driven strategies that refine brand identity, convert audiences into customers, and foster long-term loyalty through meaningful engagement.Our Fractional CMO service provides high-level strategic leadership without the overhead of a full-time hire, while our work with existing marketing teams bridges experience gaps to enhance overall effectiveness. Guided by core values of hard work, kindness, and positive impact, we focus on helping purpose-driven brands grow authentically through tailored strategies that combine strategic thinking with creative execution.
Services
Strategy & Leadership
Brand Development
Digital Marketing
Campaign Execution
CRM Solutions
Email Marketing
Social Media Strategy
Website Optimization
Public Relations
Event Marketing
Highlights and features
- 20+ years of marketing strategy experience across diverse industries
- Proven Fractional CMO model delivering executive-level strategy at flexible costs
- Data-driven approach aligning marketing with specific business growth objectives
- Hands-on collaborative partnership treating client goals as our own priorities
- Specialized expertise in brand positioning and customer engagement strategies
Services
Strategy & Leadership
Tailored strategic leadership services combining Fractional CMO capabilities with team collaboration. We align marketing initiatives with business objectives through data-driven planning, brand positioning, and performance optimization. Our approach ensures measurable growth while maintaining flexibility for evolving business needs.
Brand Development
Comprehensive brand identity creation and refinement focusing on positioning, messaging, and market differentiation. We develop cohesive brand strategies that resonate with target audiences while maintaining consistency across all customer touchpoints and marketing channels.
Digital Marketing
Integrated digital marketing solutions encompassing SEO, social media, email campaigns, and website optimization. Our data-driven approach maximizes online visibility and engagement while delivering measurable ROI through targeted digital initiatives.
Campaign Execution
Full-cycle campaign management from concept development to execution and analysis. We implement strategic marketing initiatives across multiple channels, ensuring alignment with business goals while optimizing for maximum impact and conversion rates.
CRM Solutions
Custom CRM implementation and optimization strategies to enhance customer engagement and retention. We develop systems that improve customer interactions, streamline marketing processes, and provide valuable data insights for business growth.
People
Kym Good
Founder & Fractional CMO
Marketing strategist with 20+ years of experience helping businesses grow through data-driven strategies. Specializes in brand development, customer engagement, and strategic planning while maintaining core values of authenticity and positive impact.
Questions
What marketing services do you specialize in?
We specialize in strategic planning, brand development, digital marketing, campaign execution, CRM solutions, and social media strategy tailored to each client's unique needs.
What industries do you work with?
Our experience spans multiple industries including food & beverage, technology, nonprofit, retail, and professional services, with a focus on purpose-driven brands.
How do you measure marketing success?
We use data-driven metrics aligned with your business goals including conversion rates, customer acquisition costs, brand awareness indicators, and ROI analysis.
What is Fractional CMO service?
Our Fractional CMO service provides executive-level marketing leadership on a flexible basis, offering strategic direction and implementation oversight without full-time executive costs.
How do you approach brand development?
We create cohesive brand identities through strategic positioning, messaging frameworks, and visual elements that resonate with target audiences while maintaining market differentiation.
Can you work with existing marketing teams?
Yes, we collaborate with existing teams to provide strategic guidance, fill expertise gaps, and enhance marketing effectiveness while maintaining alignment with business objectives.
