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Business Details
32 Years
experience
Your Trusted Financial Partner in New York, NY
Since 1994, Prince Financial Advisory has been dedicated to providing personalized financial planning and investment management services. As a certified financial planner practitioner, we adhere to the highest ethical standards and operate under a fiduciary framework, ensuring our clients' interests remain our top priority. Our approach combines comprehensive financial analysis with customized strategies tailored to individual needs, covering retirement planning, estate management, risk assessment, and investment portfolio optimization.

We believe in empowering clients through transparency, education, and ongoing support, fostering long-term financial security and peace of mind. Our fee-only structure eliminates conflicts of interest, and our commitment to continuous monitoring ensures clients stay aligned with their evolving goals. With decades of experience, we specialize in simplifying complex financial decisions while maintaining a client-centric philosophy that prioritizes trust and accountability.
Services
Financial Planning Investment Management Retirement Income Strategy Estate Planning Analysis Risk Management Assessment Portfolio Monitoring College Funding Analysis Insurance Needs Assessment
Details
  • Year established: 1994
Highlights and features
  • We offer personalized financial planning tailored to unique client needs.
  • Our fiduciary commitment ensures decisions prioritize client interests.
  • Certified Financial Planner professionals with decades of industry experience.
  • Fee-only structure eliminates conflicts of interest in investment recommendations.
  • Ongoing portfolio monitoring and adaptive financial strategy adjustments.
Associations and certifications
  • Certified Financial Planner (CFP)
  • Registered Investment Adviser
Services
Financial Planning
Our financial planning service creates customized roadmaps for clients' financial futures. We analyze cash flow, debt, insurance, tax strategies, and investment approaches to develop actionable plans aligned with individual goals. By following the Certified Financial Planner Board's six-step process, we ensure comprehensive coverage of retirement, estate, and risk management needs. Clients receive ongoing support to adapt plans as life circumstances evolve.
Investment Management
We construct and monitor diversified investment portfolios using mutual funds, ETFs, and select individual securities. Our fee-only approach focuses on asset allocation, cost efficiency, and risk management through low-volatility or core/satellite strategies. Regular performance reviews and rebalancing ensure alignment with clients' financial objectives while maintaining transparency in all investment decisions.
Retirement Income Strategy
This service specializes in creating sustainable retirement income streams. We evaluate Social Security optimization, pension options, and withdrawal strategies from retirement accounts. Our approach considers tax implications, healthcare costs, and longevity to ensure financial security throughout retirement years. Clients receive scenario analysis to prepare for market fluctuations and unexpected expenses.
Estate Planning Analysis
We assess clients' estate planning needs through wills, trusts, and beneficiary designations. Our analysis includes probate avoidance strategies, tax implications, and healthcare directives. Collaborating with legal professionals, we ensure seamless wealth transfer while minimizing administrative burdens for heirs. Regular updates maintain relevance with changing family dynamics and tax laws.
Risk Management Assessment
Our risk management service evaluates insurance needs across life, disability, and long-term care coverage. We compare carrier options, analyze policy features, and recommend appropriate protection levels based on clients' financial situations. This assessment ensures adequate safeguards against unforeseen events while avoiding unnecessary coverage costs.
People
Lauren Prince
Owner, Certified Financial Planner
Lauren Prince, CFP, has provided fiduciary financial advisory services since 1994. Specializing in retirement planning and investment management, she focuses on personalized client relationships and ethical financial practices.
Questions
What services does Prince Financial Advisory offer?
We provide financial planning, investment management, retirement income strategies, estate planning analysis, risk management assessments, and college funding solutions tailored to individual client needs.
How are your financial planning fees structured?
Financial analysis has a one-time flat fee based on complexity. Investment management fees are calculated as a percentage of assets under management with no additional planning fees for ongoing clients.
Are you legally required to act in clients' best interests?
Yes, as a Registered Investment Adviser and Certified Financial Planner, we operate under fiduciary standards requiring all recommendations to prioritize client interests above our own.
What investment approach do you use?
We employ diversified portfolios using mutual funds, ETFs, and select individual securities. Our strategies focus on asset allocation, cost efficiency, and risk management through low-volatility approaches.
How often do you review investment portfolios?
We conduct quarterly performance reviews and regular rebalancing as needed. Clients receive updates and can schedule meetings anytime to discuss portfolio changes or concerns.