Business Details
50+ Years
experience
Wisconsin Long-Term Care Advocacy & Support
Established in 1951, we serve as Wisconsin's leading advocate for long-term care providers, representing skilled nursing facilities, therapy centers, and assisted living communities. Our organization focuses on advocacy, education, and quality improvement to support member facilities in delivering exceptional care to residents. With a professional staff including former state policymakers and healthcare experts, we provide critical resources such as regulatory guidance, workforce development programs, and member savings initiatives. Through our educational seminars, conventions, and weekly CareConnection newsletter, we keep members informed about industry developments. Our partnerships with businesses and organizations help enhance the quality of care across Wisconsin's post-acute care sector.We maintain a strong presence in state policy discussions and operate the WHCA/WiCAL PAC to advance the interests of long-term care providers. Our member-driven approach ensures representation without restricting membership to specific provider segments. We offer direct communications through print and electronic media, including social media platforms, to keep members engaged. Our team remains accessible to address individual and collective concerns of long-term care providers. Through collaborative efforts, we continue to transform the profession and improve lives in Wisconsin's long-term care community.
Services
Advocacy Services
Education Programs
Member Savings Program
Workforce Resources
Quality Advancement
Details
- Year established: 1951
Highlights and features
- We provide advocacy and representation for long-term care providers in Wisconsin.
- Our staff includes former state policymakers and healthcare experts with decades of experience.
- We offer specialized education programs including infection control and dementia care training.
- Our member savings program delivers cost-saving opportunities for long-term care providers.
- We maintain direct communication channels through weekly newsletters and electronic alerts.
Services
Advocacy Services
We represent long-term care providers in Wisconsin through legislative advocacy and regulatory compliance support. Our team engages with policymakers to secure funding increases and favorable regulations for skilled nursing and assisted living facilities. We maintain the WHCA/WiCAL PAC to advance the sector's interests during campaign seasons.
Education Programs
Our educational offerings include infection control training, dementia care certification, and leadership development programs. We provide both in-person and online courses through partnerships with organizations like AHCA/NCAL and CE Solutions. Our Gero Nurse Prep Program prepares staff for clinical excellence in long-term care settings.
Member Savings Program
This program delivers discounted products and services to long-term care providers through partnerships with suppliers and vendors. Members access reduced pricing on medical supplies, technology solutions, and workforce development tools. The program enhances operational efficiency while maintaining quality care standards.
Workforce Resources
We offer workforce development initiatives including the WisCaregiver Careers nurse aide training program. Our resources address staffing challenges through recruitment strategies and retention programs. We collaborate with educational institutions to expand the qualified long-term care workforce in Wisconsin.
Quality Advancement
Our quality initiatives focus on clinical excellence and operational best practices for long-term care facilities. We provide tools for infection prevention, trauma-informed care, and revenue cycle management. Our programs help members achieve national quality awards and maintain high care standards.
People
Jena Jackson
Vice President of Business Development
Jena Jackson leads business development efforts, managing partnerships and educational programs. She oversees the Business Partner Showcase and coordinates speaking opportunities for industry events.
Rick Abrams
CEO
As CEO, Rick Abrams directs organizational strategy and represents WHCA/WiCAL in policy discussions. He manages the WHCA/WiCAL PAC and serves as primary liaison for legislative advocacy efforts.
Questions
What does WHCA/WiCAL do?
We represent Wisconsin's long-term care providers through advocacy, education, and quality improvement initiatives for skilled nursing and assisted living facilities.
What educational programs do you offer?
We provide infection control training, dementia care certification, leadership development, and online courses through partnerships with AHCA/NCAL and CE Solutions.
How does WHCA/WiCAL support workforce development?
Our WisCaregiver Careers program trains nurse aides, and we offer resources to address staffing challenges in long-term care facilities.
What advocacy efforts do you prioritize?
We focus on Medicaid reimbursement policies, regulatory compliance, and legislative initiatives that impact Wisconsin's long-term care providers.
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