Business Details
Your Trusted Source for Video Advertising Insights
We are a pioneering force in the video advertising industry, dedicated to empowering marketers with data-driven insights and strategic research. Our organization was founded on the principle of transforming how brands measure and optimize their TV advertising campaigns through transparent, modern methodologies. With a team of seasoned marketing professionals, we provide exclusive access to industry-shaping reports, measurement innovations, and educational resources that help businesses navigate the evolving landscape of multiscreen television.Our work focuses on answering critical questions about campaign effectiveness, audience measurement, and emerging technologies while fostering collaboration across all sectors of the video ecosystem. Through webinars, case studies, and thought leadership initiatives, we equip marketers with actionable takeaways to drive business growth in an increasingly fragmented media environment.
Services
TV Measurement Research
Data Analytics
Industry Webinars
Case Studies
Marketing Insights
Highlights and features
- We provide exclusive access to 300+ original industry reports and measurement case studies
- Our team includes veteran marketing professionals with deep expertise in TV measurement
- We offer transparent data analysis and modern measurement methodologies for multiscreen campaigns
- Our research addresses critical industry questions about identity, engagement, and outcomes
- We host executive roundtables and webinars featuring leading measurement experts
Services
TV Measurement Research
We conduct in-depth research on modern TV measurement methodologies across linear, CTV, OTT, and addressable platforms. Our work addresses industry challenges in cross-platform metrics, identity resolution, and outcome-based measurement. Marketers use our findings to optimize campaign performance and navigate the evolving measurement landscape.
Data Analytics
Our organization analyzes multiscreen audience data to help brands understand viewership patterns and campaign effectiveness. We examine metrics like reach, frequency, and engagement across platforms. This service enables marketers to make data-driven decisions while addressing privacy regulations and signal loss challenges in modern advertising.
Industry Webinars
We host webinars featuring measurement experts, industry leaders, and case study presentations. These sessions cover topics like cross-platform measurement, data privacy, and campaign optimization. Participants gain actionable insights through executive roundtables and demonstrations of advanced measurement solutions in real-world marketing scenarios.
Case Studies
We publish detailed case studies showcasing how brands implement measurement solutions across various industries. These studies demonstrate practical applications of modern measurement techniques, including data-driven linear campaigns, OTT/CTV strategies, and outcome-based advertising approaches that improve marketing effectiveness and business results.
Marketing Insights
Our team produces original research and analysis on emerging trends in video advertising. We investigate topics like FAST ecosystem growth, multiscreen TV impact on sales, and measurement innovations. This service helps marketers stay ahead of industry changes through data-backed insights and forward-looking strategic recommendations.
People
Sean Cunningham
President and CEO
Sean leads VAB's efforts to transform TV measurement and advertising effectiveness. With extensive industry experience, he advocates for modern measurement solutions and frequently appears as a thought leader at industry events and in media discussions about video advertising trends.
Jason Wiese
Executive Vice President
Jason drives strategic initiatives and industry partnerships for VAB. He represents the organization at major advertising events and contributes to measurement research programs. His expertise focuses on helping marketers navigate the evolving landscape of multiscreen television advertising and data-driven marketing solutions.
Questions
What measurement solutions does VAB focus on?
We specialize in modern TV measurement solutions for multiscreen campaigns, including cross-platform metrics, identity resolution, and outcome-based measurement frameworks.
How does VAB help marketers understand campaign effectiveness?
We provide case studies, webinars, and research reports that demonstrate how brands measure campaign KPIs like incremental reach, frequency management, and share of voice.
What resources are available for VAB members?
Members gain access to our 300+ report library, measurement innovation webinars, and exclusive networking opportunities with industry leaders.
How does VAB address data privacy concerns?
Our research explores evolving data privacy laws, first-party data strategies, and identity solutions that maintain measurement accuracy while protecting consumer privacy.
What measurement education resources do you offer?
We provide glossaries, fast facts guides, and 'Making Sense of Measurement' series covering topics like engagement metrics, viewership data collection, and identity frameworks.
