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Business Details
50+ Years
experience
Expert Permanent Makeup Services in Riverside
Established in 1975, our business has dedicated decades to enhancing natural beauty through permanent makeup artistry. As a certified professional with over 20 years of specialized experience since obtaining permanent makeup certification in 2000, I prioritize precision, safety, and personalized care. My practice adheres to rigorous environmental safety standards through annual re-certification, ensuring compliance with healthcare and city ordinances. We utilize pre-sterilized single-use needles, safe pigments specifically designed for permanent makeup, and comprehensive before-and-after care protocols.

My approach emphasizes individualized consultations to create tailored looks, from natural enhancements to dramatic transformations, while maintaining transparency and accessibility through direct client communication. With a focus on continuous improvement, I employ conservative tattooing techniques that allow for adjustments during follow-up appointments, guaranteeing client satisfaction. Our commitment to quality extends to using only non-expired pigments and providing detailed aftercare instructions, reflecting our dedication to both artistic excellence and client well-being.
Services
Microblading Eyeliner Lips Areola Restoration Scar Camouflage Color Correction Beauty Marks
Details
  • Year established: 1975
Highlights and features
  • We offer over 45 years of combined experience in permanent makeup artistry.
  • Our team uses pre-sterilized single-use needles for maximum safety.
  • We provide personalized consultations with artistic design before application.
  • Our pigments are specifically formulated for permanent makeup applications.
  • We guarantee follow-up touch-up appointments included in procedure pricing.
What people say
Natural look Knowledgeable Very comforting Excellent pricing Sweetest lady
Services
Microblading
Microblading creates natural-looking eyebrows using fine, hair-like strokes. This manual technique mimics real hair growth patterns for a soft, realistic appearance. Ideal for clients seeking subtle enhancement or full reconstruction of sparse brows.
Eyeliner
Permanent eyeliner enhances eye definition with smudge-proof results. Available in black or colored options, this procedure accentuates natural features while eliminating daily makeup application needs for active individuals.
Areola Restoration
Areola restoration reconstructs pigmentation for post-surgical patients. This specialized service addresses breast cancer survivors and scar camouflage needs with precise color matching and tissue consideration.
Lips
Lip procedures include full color or liner application for lasting definition. The treatment enhances natural shape, creates fuller appearance, and eliminates lipstick bleeding issues through precise pigment placement.
Scar Camouflage
Scar camouflage blends imperfections into surrounding skin using specialized pigmentation. This technique works for facial and body scars, including hair transplant marks and accident-related blemishes through strategic color correction.
People
Cathy Waechter
Owner
Cathy Waechter has specialized in permanent makeup since 2000, building on decades of beauty industry experience starting in 1975. She maintains annual environmental safety certifications and prioritizes personalized client care.
Questions
What is permanent makeup?
Permanent makeup involves placing natural pigments into the skin's dermal layer to create long-lasting enhancements like eyebrows, eyeliner, and lip color.
How long does the procedure last?
Initial applications take 1-2 hours depending on complexity, including consultation time. Touch-ups require less time and are included in procedure pricing.
What aftercare is required?
Clients receive written aftercare instructions and direct access to the artist. Healing takes about a week, with touch-ups scheduled after two weeks for optimal results.
Is permanent makeup safe?
We use pre-sterilized single-use needles and safe pigments. Strict safety protocols follow annual environmental certification standards for client protection.
Who benefits from these services?
Permanent makeup benefits include athletes, allergy sufferers, post-surgical patients, and anyone seeking low-maintenance beauty solutions with natural or dramatic results.
Reviews (5)
Laurie Mattson
Aug 19, 2020 Report
Cathy w Thank you so much for changing my life for the better. For 30 years i had to draw my make up on. Thanks to cathy i no longer have to put make up on. She did an absolutely amazing job on my eyebrows and eyeliner tattoo, she is an expert!!! Please know that she is super clean she is covid 19 cerified.She is very clean and professional. Please look no further if you want permanent make up !!Also she is very reasonable with her pricing.
Floss Freak
Aug 09, 2019 Report
Cathy is a beautiful woman inside and out. Just meeting her makes you feel relaxed and at ease knowing shes an expert in her field is great. She explains everything so clearly that you feel extremely comfortable to be under her hands. I went in to have the Permanent Eyeliner procedure done and I didnt feel nervous at all!! I have a disability that makes it extremely hard for me to do my makeup and mainly difficult to do the eyeliner which EVERY girl loves having. Anyways, Cathy did an AWESOME job!! I personally recommend her to anyone who has a hard time doing their makeup. Ill post pictures
Gile Kirk
Jul 27, 2019 Report
After drawing on my own eyebrows for 30 years, I finally had my eyebrows tattooed by Cathy! I could not be happier with the outcome. I let Cathy decide on the color, since she was the professional, and she nailed it. The color was perfect. Thank you Cathy, it was the best decision I could have made!
Trina Johnson
Jul 05, 2019 Report
I'm thrilled with my brows, Cathy does such beautiful work. She's very knowledgeable and pays attention to detail. She understands color theory, especially when it comes to doing brows on African American clients. I highly recommend her, and I'm even bringing my mom to see Cathy to have her eyebrows done. I'm a Licensed Esthetician so I wouldn't just let anyone touch my eyebrows. I did my research, and I'm so thankful I found Cathy.
Saintsfan Life
Jun 18, 2018 Report
Ive been getting my eyebrows, lips, and eyeliner done by Kathy since 2005. I made the error by having someone else do my eyebrows not too long ago. Biggest mistake ever! Kathy does amazing and beautiful work. She is patient and will work you every step of the way. Kathy is an artist!