We provide personalized vision care and quality eye wear in the heart of downtown Santa Cruz. We carry the largest selection of frames in the county for all budgets but we are especially well known for our boutique lines, which are beautiful, well made, small batch and exclusive frames. We carefully curate our selection to bring our customers the most sought after styles as well as unusual, playful ones.
The best way to shop for the perfect glasses and sunglasses is to do it in person. With the guidance of our knowledgeable opticians you can feel confident that your frames work well with your unique features as well as your prescription. We believe that everyone has a right to quality eye care, which starts with finding the right doctor.
The best way to shop for the perfect glasses and sunglasses is to do it in person. With the guidance of our knowledgeable opticians you can feel confident that your frames work well with your unique features as well as your prescription. We believe that everyone has a right to quality eye care, which starts with finding the right doctor.
Services
Our Story
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In the aftermath my good friend, Dr. David Farberow, and I decided to invest our savings and our futures in the recovery of Downtown Santa Cruz. A vacant lot appeared where Penniman Title and United Sagar once stood. Joining with other partners, we were able to buy this empty space and eventually design and build a building located on the alleyway known as Plaza Lane.
David Farberow, OD
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Dr. David Farberow graduated from Illinois College of Optometry in 1980. David first moved to Santa Cruz in 1974, after graduating from UCLA with a BA in psychology in 1972. After several years of working locally for other doctors, he bought a satellite office in 1983 from a doctor in Gilroy and began a private practice on 41st Ave.
Brittany Heyano, OD
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Dr. Brittany Heyano is a California native who obtained her Bachelors degree in Chemistry at CSU Fresno where she graduated with honors and ran track as a NCAA Division I athlete before achieving her Doctor of Optometry from University of California Berkeley.
She received extensive training on the diagnosis and management of ocular disease, dry eye, and specialty contact lens fittings across all age groups through her clinical rotations at VA Monterey, Meredith Morgan Eye Center, Crow Indian Health Services Hospital, Eastmont Community health center, and the student health center at UC Santa Cruz.
She received extensive training on the diagnosis and management of ocular disease, dry eye, and specialty contact lens fittings across all age groups through her clinical rotations at VA Monterey, Meredith Morgan Eye Center, Crow Indian Health Services Hospital, Eastmont Community health center, and the student health center at UC Santa Cruz.
Your Visit
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Please call to schedule a time for an exam, eyeglass selection or eyeglass repair as we have limited availability at this time in order to allow for ample cleaning in between all patients and to maintain social distancing as much as possible. Face masks/coverings are required, no exceptions (masks with vents will not be permitted).
Insurance Information
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Eye care is unique in that we provide both routine, wellness exams (this is what Vision Insurance covers) and medical eye care such as dry eye, red eyes, flashes/floaters, etc. (this is what your medical insurance would cover). All co-pays, deductables and out-of-pocket expenses for service and product is expected at time of service/purchase.
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