With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! Every IT Cosmetics formula-whether it's makeup or skincare-is made with skin-loving ingredients that nourish all skin types, even the most sensitive.
Founder, Jamie Kern Lima, couldn't find products that solved her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. Discover how IT Cosmetics has grown into the global brand it is today!
Founder, Jamie Kern Lima, couldn't find products that solved her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. Discover how IT Cosmetics has grown into the global brand it is today!
Services
What's New
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The best new and "just arrived" skincare products from IT Cosmetics include concentrated, powerful serums that target your top skin concerns such as dullness and large pores, and our innovative Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream that delivers dramatic clinical results for fine lines, wrinkles and dark spots.
Best Sellers
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Our best-selling skincare products include the #1 CC+ Cream in America* and the best anti-aging moisturizers for day and night. Creating problem-solving, skin-loving products that deliver real results is our mission at IT Cosmetics. We want to empower you to feel your most confident every day. IT Cosmetics CC+ Cream is your one step for complexion perfection!
Foundation
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Foundation is just that-the literal foundation of your beauty routine. It works to even out your skin tone and provides a fresh canvas for all other makeup. Whether you're looking for a foundation to smooth out lines and wrinkles, correct redness on skin, cover blemishes, or simply achieve a natural yet airbrushed makeup look-there's a foundation for you!
Under Eye Concealer
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Concealer is a powerful makeup product that helps to cover up the look of skin imperfections, such as dark spots and blemishes. Certain formulas also work to brighten dark circles under eyes. Concealer is considered a color-correcting makeup product that is a bit thicker than foundation, and is used for targeted application as opposed to all-over coverage.
Powder
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The two most common types of face powders come in loose and pressed forms. Both offer a wide range of coverage options, from sheer to full coverage. It all depends on the look you're trying to achieve and the skin concerns you wish to address. Face powder is designed to deliver a skin-perfecting finish, whether you choose to wear it alone or to set the rest of your makeup.
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