The Diamond Shop
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The Diamond Shop
The Diamond Shop, founded in 1962, is Ada, Oklahoma's premier family owned and operated jewelry store. With three generations of family serving South Central Oklahoma for over 50 years. Owners, Mike and Sandra Roberts, are members of Oklahoma Jewelry Association (OJA), Jewelers of America (JA), and are Master IJO Jewelers.

The Diamond Shop offers exclusive wedding ring collections and many name brand engagement rings; including Caro74, Valina Bridal, Allison Kaufman, Dilamani, Finelli, Iddeal Bridal, iCherish, Carizza and Promezza. For your other jewelry and gift needs we present Lafonn, Colore|SG, Korite, Imperial Pearl, Fossil, Citizen, and Fiesta Dinnerware.
Services
Diamond Education
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Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond. The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring. The greater the carat weight, the rarer, and more valuable the diamond becomes.
Allison Kaufman
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Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our family owned business has had a commitment to manufacturing the best in fine diamond jewelry for nearly a century. Our quality and workmanship is unsurpassed and our styling is legendary.
Imperial Pearls
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Cultured Pearls are one of the most intriguing, stunning and beloved gems in the world. Imperial cultured pearls are fashioned into jewelry using a wide variety of pearl types. With Akoya pearls, Tahitian pearls, South Sea pearls, freshwater pearls, and Keshi pearls, you can clearly see what makes this collection Imperial.
Lafonn
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Lafonn offers extravagant handcrafted designs in sterling silver, handset with the worlds finest simulated diamonds. Unsurpassed quality and dazzling perfection are the foundation of Lafonn's brilliance and fire. As a design house and manufacturer with over 30 years of experience in the art of fine jewelry, Lafonn is proud to offer our collection of couture sterling silver jewelry.
Valina
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Experience the Look of Love with the Valina Bridal Collection! The Look of Love refers to the eternal promise made by a couple on their wedding day. This is represented by our signature diamond set on the side of the ring shanks. When the engagement ring and band are worn together, the two diamonds line up, signifying the joining of the couples lives together!
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