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Business Details
27 Years
experience
Trusted Senior Living Placement Services in Southeast Florida
Placement Counselors Corporation was established in 1999 to provide free placement services for assisted living, nursing homes, and dementia care in Southeast Florida. With over 25 years of experience and a team led by Geriatric Specialist Humberto Fortuna, we have helped over 25,000 families find appropriate care solutions. Our counselors specialize in personalized recommendations based on clients' financial, health, and geographical needs. We represent over 500 licensed facilities, including assisted living communities, nursing homes, and memory care units.

Our process includes firsthand facility evaluations to ensure quality and suitability. We offer time-saving guidance and advocacy throughout the placement process. Our team includes professionals with healthcare expertise and certifications in aging studies. We maintain partnerships with doctors, social workers, and other professionals to enhance service delivery. Our commitment to ethical, client-centered care has made us a trusted resource in South Florida. We continue to innovate through educational resources and tools for senior care decision-making.
Services
Assisted Living Placement Nursing Home Selection Dementia Care Units Independent Living Communities Adult Family Care Homes Alzheimer's Memory Care Extended Congregate Care Private Geriatric Consultations Facility Evaluation Services Care Transition Support
Details
  • Year established: 1999
Highlights and features
  • We have over 25 years of experience in senior care placement.
  • Our team includes a certified Geriatric Specialist and Health Care Administrator.
  • We represent 500+ licensed facilities across three Florida counties.
  • We provide personalized recommendations based on individual client needs.
  • Our counselors specialize in specific South Florida regions for local expertise.
Associations and certifications
  • Florida Agency for Health Care Administration (AHCA)
Services
Assisted Living Placement
We help families find appropriate assisted living facilities matching specific care needs and budget requirements. Our counselors evaluate residents' physical and cognitive abilities to recommend suitable options. With partnerships across Southeast Florida, we ensure access to quality care environments that promote independence while providing necessary support services.
Dementia Care Units
Specialized placement services for Alzheimer's and dementia care facilities featuring secure environments and trained staff. We identify facilities with appropriate therapeutic activities and medical support for cognitive conditions. Our evaluations ensure facilities meet state licensing requirements for specialized memory care services.
Private Geriatric Consultations
Two-hour virtual consultations with certified Geriatric Specialists to explore senior care options. These sessions provide personalized guidance for families navigating complex care decisions. The service includes comprehensive assessments and recommendations for immediate and long-term care planning needs.
Nursing Home Selection
Assistance in selecting appropriate nursing homes offering 24/7 medical care and rehabilitation services. We match clients with facilities providing physical, occupational, and speech therapy services. Our database includes licensed facilities meeting Florida's regulatory standards for skilled nursing care.
Independent Living Communities
Placement services for self-sufficient seniors seeking community-based living arrangements. We connect clients with communities offering social activities, meal programs, and transportation services. Our recommendations consider accessibility features and lifestyle amenities in licensed retirement communities.
People
Humberto Fortuna
Founder & Geriatric Specialist
MA, MS Geriatric Specialist with 25+ years in senior care. Former nursing home administrator and social service director. Certified aging studies expert and SunServe board member. Developed educational resources for senior care decision-making.
Robin Rouah
Partner & Senior Counselor
Social Sciences graduate with 20+ years in placement counseling. Former retail business owner with extensive client service experience. Specializes in compassionate family support during senior care transitions. Active community fundraiser and event organizer.
Questions
What services does Placement Counselors provide?
We specialize in senior living placement services including assisted living, nursing homes, dementia care, and independent living communities across Southeast Florida.
Are your placement services free?
Yes, our core placement services are provided at no charge to clients through our facility partnerships.
How do you match clients with facilities?
We consider financial situation, medical needs, location preferences, and required care levels during our personalized matching process.
What areas do you serve?
We primarily serve Miami Dade, Broward, and Palm Beach counties in Southeast Florida.
Do you offer private consultations?
Yes, we provide 2-hour private sessions with Geriatric Specialists for $375.00 to discuss care options.
Are the facilities licensed?
All represented facilities are licensed and certified by the Florida Agency for Health Care Administration.
Reviews (2)
Cristina Oliveros
Nov 06, 2021 Report
Placement Counselors help me find a caring place for my dad. It was a difficult transition for our family but we knew it was the best thing for him as his dementia was advancing and it was difficult for us to provide the care he needed. I am very grateful to Humberto, he is very knowledgeable and patient in helping us find the right fit for my father. We now have peace of mind that my dad is in good hands. Thank you Humberto.
Hugo Rocchia Lcsw
Nov 29, 2019 Report
Excellent customer service, very knowledgeable, responsive and willing to address the needs of individuals referred. We appreciate having Placement Counselor in our community that professional address the need of population. Thks.