Business Details
29 Years
experience
Strategic B2B Marketing Solutions
Since 1997, we have been delivering strategic marketing solutions to B2B companies across diverse industries. Our approach combines deep industry expertise with a partner-centric mindset that differentiates us from traditional agency models. Founded by Kimberly and Jeff Fanelli, our firm operates as an extension of our clients' internal teams, providing dedicated support that has sustained relationships spanning over a decade. Our specialized services address the unique needs of Industrial Services, Manufacturing, Healthcare, Technology, and Private Equity sectors, with a proven track record supporting companies across 30+ countries. Our team of accomplished strategists, designers, and writers collaborates seamlessly to execute customized campaigns that align precisely with business objectives.We prioritize results-driven methodologies over bureaucratic processes, ensuring our clients receive maximum value through efficient, purposeful execution. Our comprehensive capabilities span brand development, communication strategy, employee engagement solutions, and data analytics that transform marketing efforts into measurable business outcomes. By immersing ourselves in our clients' operations while maintaining an external perspective, we deliver insights and creative solutions that consistently exceed expectations. Our commitment to personalized service and marketing excellence has made us a trusted partner for growing B2B organizations worldwide.
Services
Brand Development
Communication Strategy
Employee Engagement
Marketing Analytics
Corporate Identity
Media Relations
Social Media Management
Content Creation
Strategic Planning
Campaign Metrics
Details
- Year established: 1997
Highlights and features
- We provide over two decades of B2B marketing expertise
- Our battle-tested process delivers results without unnecessary meetings
- We function as your extended marketing department
- Our team consists of seasoned marketing professionals with industry-specific knowledge
- We've maintained client relationships for over ten years through consistent results
Services
Brand Development
Our brand development services help businesses define their market positioning and create compelling brand identities. We work closely with organizations to establish clear brand messaging, create visual identities, and develop strategic positioning that differentiates them in competitive markets. With our expertise, clients gain a cohesive brand strategy that aligns with their business objectives.
Communication Strategy
We develop targeted communication strategies that effectively convey brand messages to specific audiences. Our approach combines content marketing, media relations, and digital communication channels to create consistent messaging across all platforms. By developing customized communication plans, we help businesses engage their target audiences through blogs, case studies, and strategic collateral materials.
Employee Engagement
Our employee engagement solutions create cohesive internal communication strategies that foster workplace loyalty and satisfaction. We develop comprehensive programs including corporate culture initiatives, recruitment positioning, and town hall communications that strengthen organizational alignment. These strategic solutions help businesses maintain engaged workforces through effective internal messaging and cultural development initiatives.
Marketing Analytics
We provide data-driven marketing analytics that offer actionable insights into brand performance and customer behavior. Our comprehensive analytics services track campaign metrics, conduct experience surveys, and analyze digital performance through tools like Google Analytics and SEO evaluations. This data informs strategic decisions and optimizes marketing effectiveness for measurable business outcomes.
People
Kimberly Fanelli
Founder
Kimberly Fanelli co-founded Reposition, Inc., Inc. in 1997 with over two decades of marketing experience. She specializes in developing strategic solutions for B2B companies across multiple industries, focusing on brand positioning and integrated marketing strategies that drive business growth.
Jeffrey Fanelli
Founder
Jeffrey Fanelli co-founded Reposition, Inc., Inc. with Kimberly Fanelli. He has extensive experience leading marketing initiatives for B2B companies in industrial services, manufacturing, and technology sectors. His expertise focuses on strategic planning and delivering customized marketing solutions.
Questions
What industries do you specialize in?
We specialize in serving Industrial Services, Manufacturing, Healthcare, Technology, and Private Equity industries with customized marketing solutions tailored to each sector's unique requirements.
How are you different from other marketing agencies?
We operate as an extension of your internal marketing team while maintaining an external perspective, providing dedicated support that focuses on long-term partnerships and strategic collaboration.
What services do you offer?
We provide integrated marketing services including brand development, communication strategy, employee engagement solutions, and marketing analytics for B2B organizations seeking sustainable growth.
Do you work with international clients?
Yes, we support clients in over 30 countries worldwide, delivering strategic marketing solutions to domestic and international B2B companies across multiple industries.
How long have you been in business?
We have been providing strategic marketing solutions since 1997 when we were founded by Kimberly and Jeffrey Fanelli.
What is your approach to marketing?
Our approach combines proven methodologies with innovative strategies focused on results rather than process, delivering customized solutions that align precisely with each client's business objectives.
