Business Details
24 Years
experience
Strategic Market Intelligence for Media & Advertising Success
Founded in 2002, Advertiser Perceptions has established itself as a leader in strategic market intelligence for the media, advertising, and ad tech industries. Our team of seasoned professionals combines decades of hands-on experience with proprietary research methodologies to deliver actionable insights that drive client success. We specialize in uncovering advertiser motivations, validating sales strategies, and identifying emerging trends through our AdPROs Network of industry decision-makers.Our core values of leadership, personalization, responsiveness, and trust guide every engagement, ensuring tailored solutions that address evolving market challenges. With a proven track record of empowering media brands and ad tech companies, we provide competitive benchmarking, brand tracking, and customized intelligence to help clients navigate industry disruptions and capitalize on future opportunities.
Services
Brand Tracking
Syndicated Insights
Proprietary Solutions
Expert Communities
Competitive Benchmarking
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of specialized expertise in media and advertising market intelligence
- Our proprietary AdPROs Network provides access to real-time insights from industry decision-makers
- We deliver customized solutions validated through quantitative and qualitative research methodologies
- Our team includes former media executives with hands-on experience in ad tech and sales leadership
- We guarantee actionable recommendations based on continuous tracking of industry trends and benchmarks
What people say
Invaluable insights
Actionable market intelligence
Trusted advisors
Proven industry expertise
Timely, on-point analysis
Services
Brand Tracking
Our subscription-based brand tracking service provides continuous monitoring of brand health, awareness, and advertiser perceptions. We deliver competitive benchmarking against industry standards and track key metrics over time to identify trends and opportunities for improvement. This service helps media companies understand their market position and develop data-driven strategies for growth.
Syndicated Insights
We produce syndicated research reports on critical industry topics including CTV advertising, programmatic advertising, and market disruptions. These reports combine quantitative data with expert analysis to provide actionable insights for media and ad tech companies navigating evolving market conditions and competitive landscapes.
Proprietary Solutions
Our customized intelligence solutions address specific business challenges through market opportunity studies, brand positioning analysis, and go-to-market effectiveness evaluations. We develop tailored research methodologies that align with clients' unique objectives and provide strategic recommendations based on actionable data.
Expert Communities
We activate curated expert communities from our AdPROs Network through roundtables, interviews, and surveys to deliver targeted insights. This service provides agile research capabilities for addressing specific business questions, product development needs, and market entry strategies.
Competitive Benchmarking
Our competitive benchmarking service evaluates clients against industry standards and specific competitors using quantitative metrics and qualitative feedback. We identify strengths, weaknesses, and market perception gaps to inform strategic decisions about product development, sales strategies, and brand positioning.
People
Randy Cohen
Co-Founder & CEO
With over two decades of media and advertising experience, Randy Cohen leads Advertiser Perceptions as CEO. He specializes in strategic market intelligence, competitive benchmarking, and brand positioning for media and ad tech companies.
Lauren Fisher
General Manager, Business Intelligence
Lauren Fisher oversees business intelligence operations, delivering data-driven insights to media and advertising clients. She specializes in market research, competitive analysis, and strategic consulting for industry leaders.
Sarah Bolton
EVP, Business Intelligence
Sarah Bolton leads business intelligence initiatives, helping clients develop winning market strategies through actionable research and analysis of advertising industry trends and competitive landscapes.
Stuart Schneiderman
EVP, Business Intelligence
Stuart Schneiderman specializes in competitive intelligence and market strategy, providing media and ad tech companies with actionable insights derived from his extensive industry experience and research expertise.
Nicole Perrin
SVP, Business Intelligence
Nicole Perrin delivers strategic market intelligence solutions, focusing on brand reputation, competitive benchmarking, and advertising effectiveness through data-driven research and industry analysis.
Questions
What industries do you specialize in?
We focus exclusively on media, advertising, ad tech, and martech sectors, providing deep expertise in these rapidly evolving markets.
How do you gather your market insights?
Through our proprietary AdPROs Network of advertising decision-makers, combining quantitative research with qualitative analysis from industry experts.
What makes your approach different from competitors?
Our unique combination of hands-on industry experience, direct access to decision-makers, and actionable consulting sets us apart from traditional research firms.
How often do you update your research findings?
We provide continuous tracking with subscription-based updates and produce syndicated reports on emerging trends throughout the year.
Can you help with competitive benchmarking?
Yes, we offer comprehensive competitive benchmarking against industry standards and specific competitors through our tracking studies.
