Business Details
Your Trusted Ford Dealership in Wisconsin Rapids
Rapids Ford has been serving Wisconsin Rapids and surrounding communities since our founding, offering a comprehensive range of automotive solutions. Our team of factory-trained technicians specializes in Ford vehicle maintenance and repairs, utilizing genuine OEM parts to ensure optimal performance. We provide a seamless customer experience through our online car shopping platform, flexible financing options, and convenient service amenities like complimentary pickup and delivery. With a focus on transparency and customer satisfaction, we maintain modern facilities equipped with the latest diagnostic tools and technology.Our commitment to excellence extends to our inventory of new Ford models, certified pre-owned vehicles, and affordable used cars from various brands. We pride ourselves on delivering personalized service that meets the unique needs of drivers from Stevens Point, Marshfield, and Plover. Our service department offers competitive pricing on maintenance packages while maintaining factory standards for quality and workmanship.
Services
New Car Sales
Used Vehicles
Auto Financing
Service Center
Parts Department
Tire Services
Battery Replacement
Oil Changes
Brake Repair
Vehicle Maintenance
Highlights and features
- We offer factory-trained technicians with expertise in Ford vehicle systems
- Our service center provides complimentary multi-point inspections with every visit
- We guarantee price-matching on select tire purchases with our Low Price Tire Guarantee
- Our financing team offers personalized credit solutions for all credit situations
- We provide complimentary pickup and delivery service for vehicle maintenance
Services
New Vehicle Sales
Rapids Ford offers the complete lineup of new Ford vehicles including F-Series trucks, Bronco, Escape, and Explorer models. Our sales team provides transparent pricing with online shopping options and home delivery. We maintain competitive inventory with regular new model arrivals and special factory incentives.
Service Center
Our Ford-certified technicians perform maintenance and repairs using genuine OEM parts. Services include brake repairs, oil changes, tire rotations, and diagnostic work. The facility features modern equipment for both routine maintenance and complex repairs of Ford vehicles.
Parts Department
We stock genuine Ford Motorcraft parts and accessories for all vehicle models. Our parts specialists help customers find correct components while offering competitive pricing. The department supports both professional mechanics and DIY customers with parts orders.
Financing Options
Our finance center offers multiple lending options including Ford Credit programs. We provide credit approval assistance, trade-in valuation, and lease-to-own opportunities. The team works with customers to find suitable financing solutions regardless of credit history.
Tire Services
We offer major tire brands including Michelin, Goodyear, and Bridgestone with price-matching guarantees. Services include tire installation, rotation, pressure checks, and seasonal changes. The department provides complimentary computerized tire diagnostics with every service visit.
Questions
What new Ford models are currently available?
We have the complete Ford lineup including F-150, Bronco, Escape, Explorer, and Mustang models in stock. Check our website for current inventory and special offers.
Do you offer vehicle pickup and delivery?
Yes, we provide complimentary pickup and delivery service for maintenance appointments within our service area.
What service hours do you offer?
Our service department is open Monday-Thursday 8am-5:30pm, Friday 8am-5pm, and closed weekends.
Can I finance a vehicle online?
Yes, our online financing application provides pre-approval options with multiple lending partners for your convenience.
Do you service non-Ford vehicles?
While we specialize in Ford vehicles, we can perform general maintenance on most makes and models using industry-standard equipment.
What tire brands do you carry?
We offer 17 major tire brands including Michelin, Goodyear, Bridgestone, and Pirelli with price-matching guarantees on qualifying purchases.
Reviews (6)
K. M. EyeBalLs
Jan 02, 2022
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Brad was good help over the phone and in helping me in my decision for a Maverick.
Seems like a tight nite group of people. Would definitely recommend.
Seems like a tight nite group of people. Would definitely recommend.
Jeff Bemowski
Dec 28, 2021
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My sales person Dustin did a wonderful job getting me into a vehicle I was looking for. Took it out for the test drive. I liked it and did the paper work. Everything went smooth. Very pleased.
Brian Kautzman
Dec 24, 2021
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I was very disappointed in the way things were handled. It was very clear to me that integrity and honesty are not prerequisite to be hired. Was told I had to pay half for a new key and then find out we paid for it all. Cant get user info for our warranty and then find out it only covers very little. Tried multiple times to get the key and warranty info but never heard back until we went to dealership and dealt face to face. Also when we started the paperwork there was a stamp put on it that the suspension might not be safe for Wisconsin highways. That cost us our financing and had to go with
Rachel Glaza
Dec 20, 2021
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My car broke down on a Sunday - I had it towed to Rapids Ford Service Center, left a voicemail for them Sunday. Monday morning they called me first thing and said they probably couldnt get to it until next day but ended up getting it looked at AND fixed Monday. Cant beat that. Grateful to have my car back so quick.
Anna Sattler
Oct 18, 2021
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I traded in a 2006 envoy for 2017 escape. Brad did an amazing job, showed me various vehicles and Ben did a superb job as well. I highly recommend them; they really know what they're doing. They are friendly, knowledgeable, and Brad and Ben stayed after hours to help me get the vehicle I wanted.
Sue Regan
Sep 20, 2021
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Working with Kyle was the nicest experience I have ever had purchasing a vehicle. I felt like I was in great hands. Kyle was someone you simply wanted to do business with. Mark Wirth was also helpful and very knowledgeable. Great experience all around, thank you to the entire staff.
