Personal FX is located in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, seasonal farmers markets and a downtown perfect for shoppers. Personal FX Showroom features local, national and international designers who are creating unique and exciting wearable art.
You are always welcome to visit our store, and now you can also shop online from the comfort of your home. Established in 1991, TOKYObay began in San Francisco with two designers, one from Tokyo and the other from the Bay Area. Discover and enjoy the comfort and uniqueness of the wonderful mesh designs Sergio has created.
You are always welcome to visit our store, and now you can also shop online from the comfort of your home. Established in 1991, TOKYObay began in San Francisco with two designers, one from Tokyo and the other from the Bay Area. Discover and enjoy the comfort and uniqueness of the wonderful mesh designs Sergio has created.
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The Personal FX showroom is located on Main Street in the center of town and offers artisan jewelry, contemporary wearables, fine textiles and artfully crafted gifts by designers and artists from both coasts and places in between. A trek to Personal FX will uncover treasures that will enhance your style, delight your friends and enrich your surroundings.
Anna Beck
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Anna Beck jewelry is created entirely by hand by skilled artisans using ancient Balinese techniques passed down from one generation to the next. Single discs are individually cut and placed onto the base metal by hand to create our unique signature dotting, making every piece truly one of a kind. Every aspect perfected, each detail considered, imparting a sense of tradition into each piece of jewelry.
Sergio Gutierrez
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Discover and enjoy the comfort and uniqueness of the wonderful mesh designs Sergio has created. It's hard to believe Sergio Gutierrez's exquisite jewelry and accessories are crafted from humble ball and chain pieces. Sergio, an engineer by trade, transforms these simple elements into a stunning mesh-like fabric he creates by soldering the tiny pieces together in intricate patterns.
TOKYObay
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Established in 1991, TOKYObay began in San Francisco with two designers, one from Tokyo and the other from the Bay Area. Their fusion of both cultural and design backgrounds solidified TOKYObay as a brand that continues mixing different eras with global influences to inspire each unique watch and accessory.
Gabi
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Emerging metalsmith Gabriele Cressman, known as Gabi, lives on the Coastside and is a gifted designer. I love silver. It personalizes strength and brightness for me, but it also surprises with its softness and malleability. Every time I work with silver, I experience what a metal can tell me and how it can make me feel connected to the earth.
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