Urban Decay was born in Southern California in 1996, when we disrupted the industry's sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be.
From our iconic Naked Eyeshadow Palettes to our award-winning eyeliners and mascara, we're known for our love of color and constant reinvention. More Vice is never enough. From understated neutrals to shockingly bright hues, we've got creamy, hydrating lip color and long-lasting, glossy tints.
From our iconic Naked Eyeshadow Palettes to our award-winning eyeliners and mascara, we're known for our love of color and constant reinvention. More Vice is never enough. From understated neutrals to shockingly bright hues, we've got creamy, hydrating lip color and long-lasting, glossy tints.
Services
Get your Gifts in Time for 12/24! See Holiday Shipping Dates
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Freak and Rockstar member levels of UD Beauty Junkies get FREE shipping with every order (Rockstar members get 2 Day shipping!), plus a ton of other perks. Joining is quick, easy and FREE; just sign up here. Not ready to commit? Get free FedEx SmartPost or free shipping on all orders of $50 or more (excluding taxes and any applied discounts).
Complimentary Shipping on orders over $50. No Code Needed
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If this was a popularity contest, these Urban Decay best sellers would take the top spot. Once you try these fan favorites, you can't live without 'em. Stock up on our best-selling and award-winning eyeshadow palettes, waterproof eyeliners, lipsticks, foundation, eyeshadow primers, makeup setting sprays, and more.
Highlights
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Shop all the new makeup and beauty products from Urban Decay. Create endless eye looks with versatile eyeshadow palettes and waterproof eyeliners. Add an instant swipe of color with creamy, high-pigment lipstick. Prime, perfect, and set your skin with our longwear foundations, concealers, and makeup setting sprays.
Naked Cyber
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A futuristic vegan eyeshadow palette with 12 dreamy, shimmery neutrals, mattes, iridescent glitters, and reflective duochrome shades. The Naked Eyeshadow Palette family has a new vegan lineup-Naked Cyber is inspired by future tech, cyberspace, and virtual reality. Level up your eye looks with buildable neutrals in satin, matte, shimmer, metallic, glitter, and duochrome finishes, all featuring the velvety, ultra-blendable Naked eyeshadow formula.
Members Only
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The more UD Beauty Junkies points you earn, the more benefits you'll have access to and the higher you'll rank. Each level comes with an insane amount of perks, but the higher you get, the better it is. Earn 100 points within a calendar year to unlock your first UD Kickback worth $10, redeemable after your first purchase.
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