Alima Pure
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Alima Pure is the best choice if you'd prefer not to know you're wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face.

Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to be their best-selling product.
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About Us
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Kate O'Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn't a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher. As a woman founded and run company, empowering and connecting with others has always been at the forefront of what we do.
Bronzer
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Create the illusion of summer all year round with this blendable, buildable loose mineral bronzer with a lightweight, natural-looking finish. Add depth and warmth to your complexion while enhancing your natural glow. Apply bronzer where the sun would naturally hit, across the cheekbones, down the bridge of the nose, on the forehead, and over the chin.
Cream Blush
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This silky-smooth blush has a creamy texture and super saturated color for easy blending and layering. Beautiful worn alone or layered for a custom wash of color. Bonus: Cream Blush comes in a sleek and luxurious refillable compact for easy stowing and minimal waste. Looking for the refill only? It can be found here and fits into any of our small compacts.
Loose Mineral Blush
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Pure, luscious and richly pigmented, our Loose Mineral Blush comes in two finishes in a range of shades to define and accentuate your cheeks with a healthy wash of color. Luminous Shimmer has a subtly shimmering glow, and Satin Matte has a natural flush. I love this mineral blush.goes on smooth.color is soft and very natural, and stays on all day.
Eye Primer
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Eye Primer prepares the eye area for eye makeup by helping eyeshadow adhere to the lid, so it lasts longer and never budges. Pair it with your favorite eyeshadow. Prior to primer, my eye shadow would be reduced to that crease line before dinner time. No more! With just the smallest amount of Alima's eye primer, my eye shadow stays put from morning until I take it off at bedtime.
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