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Business Details
25 Years
experience
National Retail Real Estate Solutions | Terra National
We are a national retail real estate firm representing tenants exclusively, delivering strategic locations and high-value deals since 2001. Our team combines deep industry expertise with cutting-edge technology to eliminate conflicts of interest and prioritize client needs. With decades of collective experience, we specialize in site selection, lease negotiation, surplus property disposition, and comprehensive corporate outsourcing. Our investment in Geographic Information Systems (GIS) and market research tools ensures data-driven decisions tailored to each client's objectives.

As a boutique firm with national reach, we maintain the agility to serve clients directly while leveraging a network of 35+ X Team Retail Advisors offices across North America. Our commitment to undivided attention from executive leadership ensures every client benefits from the expertise of our founding team members.
Services
Tenant Representation Site Selection Lease Negotiation Surplus Property Disposition Market Research GIS Analysis Corporate Outsourcing Aerial Imagery Real Estate Development Disposition Services
Details
  • Year established: 2001
Highlights and features
  • We represent national retail tenants exclusively with no landlord conflicts
  • Our in-house GIS technology provides precise demographic and site analysis
  • Executive leadership personally oversees every client relationship
  • 30+ years average experience among senior team members
  • Access to 35+ X Team Retail Advisors offices across North America
Services
Tenant Representation
We exclusively represent national retail tenants in all real estate matters, ensuring no conflicts of interest. Our team negotiates optimal lease terms, manages site selection, and executes strategic real estate programs. With decades of collective experience, we deliver cost-effective solutions through direct access to executive leadership and industry partnerships.
GIS Analysis
Our Geographic Information Systems (GIS) provide precise demographic and site analysis using ESRI's ArcGIS and Regis' SitesUSA software. We create customized trade areas, competition maps, and traffic analysis to support data-driven real estate decisions. This technology enables accurate market evaluation and strategic site selection for retailers nationwide.
Surplus Property Disposition
We specialize in managing surplus real estate portfolios through property sales, lease assignments, and termination negotiations. Our team maximizes value recovery while minimizing liability exposure. With expertise in bankruptcy disposition and lease restructuring, we handle complex real estate exits efficiently and effectively across all property types.
Real Estate Development
We handle new store development projects nationwide, including location selection, zoning approvals, and lease execution. Our market-specific knowledge and landlord relationships accelerate development timelines. Services cover retail concepts from initial site strategy through final lease documentation for regional and national retail clients.
Corporate Outsourcing
We provide comprehensive outsourcing for retail real estate departments, managing strategic planning, market evaluation, and property disposition. Our services scale with client needs, offering full-time expertise without internal staffing costs. This includes lease administration, renewals, expansions, and portfolio optimization strategies.
People
Rob Solganik
Principal
With 27 years of real estate experience, Rob co-founded Terra National and specializes in client strategy execution. He maintains direct client relationships while focusing on long-term real estate planning and complex deal negotiations for national retailers.
Jack Barson
Principal
A 31-year industry veteran and co-founder, Jack serves as strategic partner to clients while specializing in lease restructuring and disposition services. He previously held leadership roles at major national real estate firms before establishing Terra National.
Matt Hershey
Senior Vice President
With 18+ years in commercial real estate, Matt focuses on tenant and landlord representation nationwide. He specializes in market-specific negotiations and has executed hundreds of leases across various retail formats for national clients.
Joe Mannino
Senior Vice President
Bringing 30 years of retail real estate experience, Joe previously secured 250+ sites for OfficeMax. He now applies this operational expertise to advising retailers on strategic site acquisition and expansion programs nationwide.
James Stonehill
Senior Vice President
A 30-year veteran, James specializes in site selection, lease negotiations, and surplus asset disposition. His expertise includes real estate bankruptcy proceedings and investment sales, providing comprehensive solutions for retailers facing restructuring or expansion.
Questions
What geographic areas do you serve?
We serve national retailers across the United States and Canada through our direct operations and X Team Retail Advisors network.
How are you different from major commercial real estate firms?
Unlike large firms that service clients with secondary teams, we provide direct access to executive leadership with no landlord conflicts.
What technology platforms do you use?
We utilize ESRI's ArcGIS for demographic mapping, Regis' SitesUSA for market data, and proprietary systems for real-time retail intelligence.
Do you represent landlords?
No - we exclusively represent tenants to eliminate conflicts of interest and ensure undivided client focus.
How do you handle surplus property disposition?
We maximize value recovery through sales, lease assignments, and structured terminations while minimizing liability exposure for retail clients.