Business Details
Your Trusted Marketing Strategy Partner
Hennerberg Group is a premier marketing consultancy led by Gary Hennerberg Group, a seasoned fractional CMO with over four decades of experience in marketing strategy, data analysis, and copywriting. Since 1978, our team has delivered results-driven solutions for businesses ranging from startups to Fortune 500 companies, combining deep analytical expertise with creative messaging to optimize marketing effectiveness. We specialize in developing custom data models that quantify customer lifetime value, allowable marketing costs, and revenue projections, enabling clients to make informed strategic decisions. Our copywriting services ensure brand messaging aligns with a Golden Thread strategy to engage audiences and drive conversions. With a proven track record of turning around underperforming campaigns and launching successful products, we offer comprehensive services including SEO, SEM, email marketing, social media strategy, and cross-channel campaign management. Our approach begins with rigorous data analysis to identify growth opportunities, followed by tailored marketing plans that blend online and offline channels for maximum ROI.Clients benefit from our media-agnostic perspective, ensuring recommendations prioritize business objectives over channel preference. We provide actionable insights through single-source spreadsheets that allow real-time scenario testing, empowering leadership to visualize future impacts of strategic decisions. Our commitment to excellence is reflected in measurable outcomes, including documented sales increases of 20-60% across diverse industries. As thought leaders, we share our expertise through publications like Crack the Customer Mind Code and Direct Marketing Quantified, while maintaining active contributions to industry discourse via the Reinventing Direct blog. Our values, rooted in Gary Hennerberg Group's agricultural upbringing, emphasize integrity, strategic foresight, and continuous improvement, ensuring clients receive both technical expertise and principled guidance.
Services
Marketing Strategy
Data Analysis
Copywriting
Product Launches
Campaign Management
SEO/SEM
Email Marketing
Social Media Strategy
Highlights and features
- We offer 40+ years of marketing strategy expertise since 1978
- Our custom data models quantify marketing effectiveness and ROI
- Proven track record of 20-60% sales increases in campaign turnarounds
- Media-agnostic approach prioritizes business objectives over channel preference
- Single-source spreadsheets enable real-time strategic scenario testing
Services
Marketing Strategy
Develop comprehensive marketing strategies combining data analysis and creative messaging. We create customized plans that align with business objectives, using cross-channel approaches to optimize ROI. Our media-agnostic methodology ensures recommendations prioritize effectiveness over channel preference.
Data Analysis
Transform raw data into actionable insights through custom models. We develop formulas to calculate customer lifetime value, allowable marketing costs, and revenue projections, providing single-source spreadsheets for real-time scenario testing and strategic decision-making.
Copywriting
Craft compelling brand messaging using Golden Thread strategy. Our copywriting services ensure content engages audiences and drives conversions, with expert evaluation and optimization of existing marketing materials for maximum effectiveness.
Campaign Management
Execute and optimize multi-channel marketing campaigns. We manage complete campaign lifecycles from analysis to implementation, with documented success in turning around underperforming efforts and achieving 20-60% sales increases.
Product Launches
Strategize and execute successful product introductions. Our approach combines market analysis, positioning strategy, and cross-channel promotion to maximize market penetration and long-term product success.
People
Gary Hennerberg
C-Suite Full-Stack Marketer
Fractional CMO with 40+ years of marketing expertise since 1978. Recognized thought leader in data-driven marketing strategy, author of 'Crack the Customer Mind Code', and proven campaign turnaround specialist with documented 20-60% sales increases.
Questions
What marketing services do you specialize in?
We specialize in data-driven marketing strategy, campaign management, copywriting, product launches, SEO/SEM, and cross-channel marketing solutions tailored to business objectives.
How do you approach marketing strategy development?
Our process begins with comprehensive data analysis, followed by custom model creation and media-agnostic strategy development to optimize marketing effectiveness and ROI.
What industries do you work with?
We work with diverse industries, serving both startups and established corporations through customized marketing solutions that deliver measurable results.
Can you help with campaign turnarounds?
Yes, we have a proven track record of turning around underperforming campaigns, achieving documented sales increases of 20-60% across various sectors.
Do you offer free consultations?
Yes, we provide a complimentary 15-minute consultation to discuss your specific marketing challenges and potential solutions.
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