Business Details
Your Trusted Optometrist in Kansas City, MO
We are a trusted optometry practice dedicated to providing personalized eye care and exceptional service to the Kansas City metropolitan area. Founded on the principles of quality care and individual attention, we have built a reputation over decades of helping patients achieve optimal vision and eye health. Our experienced team, led by Dr. William Novack, has served thousands of patients since the practice's inception, with many returning for generations due to the high standard of care we deliver. Dr. Novack, a graduate of Indiana University School of Optometry, brings over 36 years of expertise in advanced eyewear solutions and contact lens fittings, complemented by his certification in treating anterior segment eye diseases. Our professional staff, including seasoned optometric technicians like Janis and Dian, ensures every patient receives thorough examinations, accurate prescriptions, and expert guidance in selecting eyewear that enhances both vision and appearance.We maintain two convenient locations in Kansas City and Independence, offering a comprehensive frame dispensary with over 1,000 styles from leading brands such as Gucci, Dior, and Kate Spade. Our commitment to excellence extends to our state-of-the-art contact lens dispensary, which stocks thousands of lenses for immediate availability in most cases. Patient testimonials consistently highlight our attention to detail, accurate prescriptions, and the exceptional frame selection that helps clients leave with 'beautiful eyes.' We accept major insurance plans and multiple payment methods to accommodate our diverse clientele. With over three decades of service to the KC metro area, we remain dedicated to advancing our expertise while maintaining the personal touch that has made us a trusted choice for generations of families.
Services
Eye Exams
Contact Lenses
Eyewear
Frame Dispensary
Contact Lens Dispensary
Repair Services
Sunglasses
Sun Clips
Magnifiers
Sports Goggles
Highlights and features
- We have over 32 years of experience serving the KC metro area.
- Our team includes certified optometric technicians with decades of combined experience.
- We offer a comprehensive frame dispensary with over 1,000 styles from leading brands.
- Our contact lens dispensary stocks thousands of lenses for immediate availability.
- We provide thorough eye examinations and accurate prescriptions.
What people say
Thorough examination
Accurate RX
Frame selection is wonderful
Enjoyable experience
Helps you find the right frames
Services
Eye Exams
Our comprehensive eye exams ensure accurate vision assessments and early detection of eye health issues. Dr. Novack and his team use advanced diagnostic tools to evaluate visual acuity, eye coordination, and overall ocular health. Patients receive personalized recommendations for corrective lenses or referrals to specialists when needed.
Contact Lenses
We offer a wide range of contact lenses tailored to individual vision needs, including daily disposables, toric lenses, and multifocal options. Our experienced technicians ensure proper fittings and provide ongoing support for comfortable, clear vision. Thousands of satisfied patients have trusted our expertise in contact lens solutions.
Eyewear
Our frame dispensary features over 1,000 styles from premium brands like Gucci, Dior, and Kate Spade. Our optometric technicians help patients select frames that complement their facial features while meeting vision requirements. We guarantee high-quality lenses and precise prescriptions for optimal visual clarity.
Frame Dispensary
We maintain the largest eyewear selection in the Kansas City area, with frames for every style and budget. Our knowledgeable staff assists in choosing frames that enhance appearance while ensuring proper fit and comfort. Brands include Easyclip, Timberland, and Vera Wang for diverse fashion options.
Sunglasses
Our sunglass collection includes prescription and non-prescription options with UV protection to safeguard eye health. We offer sun clips, sports goggles, and stylish frames from top brands. These accessories provide visual comfort and protection against harmful sunlight exposure during outdoor activities.
People
Dr. William Novack
Optometrist
Dr. Novack graduated from Indiana University School of Optometry in 1973 and has practiced for 36 years. He specializes in advanced eyewear solutions and treating anterior segment eye diseases. Patients praise his thorough examinations and accurate prescriptions.
Janis
Optometric Technician
Janis has 20 years of experience in the optical industry. She assists with vision insurance, contact lenses, and frame selection. Her expertise in choosing frames that enhance appearance makes her a valued team member for personalized eyewear solutions.
Dian
Optometric Technician
Dian provides knowledgeable assistance with contact lenses and eyeglasses at the Independence location. Patients appreciate her friendly demeanor and expertise in helping them find the right vision solutions for their needs.
Questions
What services do you offer?
We provide comprehensive eye exams, contact lens fittings, prescription eyewear, and a wide selection of sunglasses and accessories. Our staff also offers repair services for existing eyewear.
Do you accept my insurance?
We participate with VSP, Medicare, Blue Cross/Blue Shield, United Healthcare, Aetna, Cigna, and many other plans. Contact our office to verify coverage details for your specific policy.
What are your office hours?
Our Kansas City location is open Monday-Friday 10am-6pm, Tuesday until 7pm, and Saturday 9am-1pm. Independence hours are Monday-Friday 10am-6pm, Wednesday until 7pm, and Saturday 10am-4pm.
How can I choose the right frames?
Our experienced optometric technicians help select frames that complement your facial features and meet vision needs. We offer over 1,000 styles from leading brands to suit every style and budget.
Reviews (5)
Mercedes Salinas
Oct 25, 2021
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DO NOT GO HERE if you are wanting your glasses in a timely manner. Waited 6 weeks for my glasses and you cant ever get them to answer the phone/ return your calls.
Serena Smith
Jan 04, 2021
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I had my first visit to the office because I was looking for an ophthalmologist and needed Saturday hours. I was surprisingly able to get in within a week of my phone call. All three of the staff I came into contact with - the doctor and two others - were very kind and professional. The office was clean and sanitized between patients. Mask use and physical distancing procedures were consistent. Staff were helpful, and there was no pressure for services that weren't needed. Almost the opposite. There is a wide selection of frames, at reasonable prices. Standard and premium lenses are available.
Jonae Daniels
Sep 02, 2020
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They are good for exams for contacts and lenses. They also have a decent selection of frames. The customer service has always been subpar!!!
Amber Walker
Nov 26, 2019
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I just love this place. I went in to get a pair of glasses and came out feeling like I had gained some family. The ladies in the front office were very helpful and patient with picking out my glasses because they really do have the largest selection in KC. They were honest when a pair did not look right on me and I very much appreciated that because no one wants to look bad in their new glasses. Dr. Novak was simple and to the point but very proficient at his job. No, he probably is not going to ask what your weekend plans are but hes not being rude, hes just an introverted kinda guy. I have
Amy West
Nov 23, 2017
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Very disappointed in the way things have went with the office in Independence. My son's glasses broke I spoke with Independence office and September around the 18th and ask for new ones to be ordered. It is now December 28th I still have no new lenses for my son. His office states that it's the manufacturers false the manufacturer states that it is his office's fault. Everytime I call his office I get told that they have not heard from the manufacturer and are still trying to get ahold of them but yet when I call the manufacturer they're telling me that they can't get ahold of his office. One way
