Business Details
Your Trusted Branding & Graphic Design Partner in Frederick, MD
Think Baseline is a branding and graphic design agency dedicated to helping businesses and organizations establish compelling visual identities. Founded on the principles of creativity, strategy, and client collaboration, we specialize in transforming brand narratives through innovative design solutions. Our team of experienced designers, writers, and strategists works closely with clients to develop cohesive branding that resonates with target audiences, whether for startups, established companies, or nonprofit organizations. We offer comprehensive services including company branding, event branding, and creative partnerships, ensuring seamless integration with clients' existing teams.With over a decade of experience in the industry, our leadership has earned national awards and recognition for excellence in design. We prioritize strategic thinking, combining aesthetic expertise with functional execution to deliver results that drive brand visibility and ROI. Our commitment to client satisfaction is reflected in long-term partnerships and testimonials from organizations like the Humane Society of the United States and the American Society of Interior Designers. By conducting in-depth Brand 360 Assessments, we ensure every project is grounded in a deep understanding of our clients' unique needs and market positioning.
Services
Company Branding
Event Branding
Creative Partnerships
Brand 360 Assessment
Logo Design
Website Design
Event Collateral
Brand Style Guides
Social Media Branding
Product Packaging
Highlights and features
- We offer strategic branding solutions developed through in-depth Brand 360 Assessments
- Our team includes award-winning designers with 14+ years of industry experience
- We provide seamless creative partnerships that integrate with your existing team
- Our work has been recognized with multiple national design awards
- We deliver comprehensive brand solutions from logo design to event execution
Associations and certifications
- ADDY Award
- Patricia Martin Crystal Prism Service Award
What people say
Updated our logo beautifully
Stunning, cohesive branded materials
Responsive and warm team
Consistently high quality work
Understand our organization's mission
Services
Company Branding
Create cohesive brand identities that capture your business essence. We combine strategic planning with creative execution to develop logos, messaging, and visual systems that resonate with target audiences while maintaining brand consistency across all touchpoints. Our process ensures your brand stands out in competitive markets through research-driven design solutions.
Event Branding
Transform events into memorable brand experiences. We design comprehensive branding packages including invitations, signage, digital assets, and promotional materials that create cohesive visual narratives. Our solutions help events attract attendees, raise awareness, and achieve specific goals like fundraising or product launches through strategically designed collateral and environmental graphics.
Creative Partnerships
Provide supplemental design resources that integrate with your existing team. We offer flexible collaboration models for ongoing projects, handling everything from strategic planning to final production. Our partnerships maintain your brand standards while adding fresh creative perspectives and technical expertise to enhance your marketing capabilities.
Brand 360 Assessment
Conduct comprehensive brand evaluations to identify strengths and opportunities. This strategic process examines market positioning, competitive landscape, and internal brand perception to inform future development. The assessment provides actionable insights that form the foundation for all branding initiatives, ensuring solutions align with business objectives.
Logo Design
Develop distinctive visual identities that represent brand values. Our process combines research, sketching, and digital refinement to create timeless logos that work across mediums. We ensure brand consistency through detailed style guides that define color palettes, typography systems, and application guidelines for both print and digital use.
People
Megan Mullaney
President
With 14+ years of design experience, Megan leads with strategic vision and creative excellence. She specializes in brand development and has served on design industry boards, bringing both leadership and artistic expertise to every project.
Briana McPherson
Creative Director
Award-winning designer with 15+ years of experience creating impactful visual solutions. Her background in illustration brings unique artistic perspective to brand development projects, combining traditional techniques with modern design principles.
Questions
What services does Think Baseline offer?
We specialize in company branding, event branding, and creative partnerships including logo design, brand strategy, website design, and comprehensive marketing materials.
How does your branding process work?
We begin with a Brand 360 Assessment to understand your business goals, challenges, and market position before developing strategic visual solutions tailored to your needs.
Do you work with nonprofit organizations?
Yes, we have extensive experience with nonprofits, including the Humane Society of the United States, creating impactful branding and event materials that support their missions.
Can you support in-house marketing teams?
Absolutely. Our creative partnerships provide supplemental design support to in-house teams, offering flexible collaboration while maintaining brand consistency.
What industries do you work with?
We serve diverse sectors including healthcare, education, nonprofit, hospitality, and commercial businesses with customized branding solutions.
